Tips on how to attract more people to volunteer at nonprofit using social media

By Erica Sunarjo

Updated Sep 17, 2020 at 04:26 PM

Reading time: 2 minutes

What is one of the most challenging things about running a nonprofit organisation? Engaging and recruiting new volunteers. The new generation is interested in volunteering, and that’s a great thing. But the problem is that there are many nonprofit organisations in the world, and it’s difficult to convince people to choose one project.

Today, social media gives us a chance to connect with prospective volunteers. That’s why it’s important we learn how to use Facebook, Instagram, Twitter, and other platforms to attract more new gens to nonprofits.

Share your story

First of all, you should explain to people why you started your nonprofit organisation and what goals you want to achieve. You should demonstrate the importance of your work and emphasize the difference you make. Your audience should get a clear understanding that your organisation is a great place to gain volunteering experience at.

You can share your story in the form of long posts, videos, or interviews with the founders of nonprofit. Your volunteering program is unique, so you should find your own way to share your story with the world.

Explain their roles

Millennials and gen Zers want to make a difference; they want to find meaningful work. So the next step you should take is to explain to your social media followers in what specific way one person can contribute to a global goal.

Here’s where you can start:

Speak their language, not yours

Who are your prospective volunteers? How old are they? What languages do they speak? You should find answers to these before crafting your content strategy.

To attract more people to your nonprofit organisation, you should clearly understand who your target audience is. That will give you an idea of what type of content to create to appeal to prospective volunteers.

Here is a simple tip that will help you to boost your social media efforts. Marie Fincher, an editor at ClassyEssay, explains: “You should always speak the language of prospective volunteers. If most of your followers use slang, acronyms, and emojis—you should do the same. If your target audience comes from France—you should write your posts in French.”

Provide statistics

Don’t know how to convince your audience? Use statistics and facts. Show your followers that you are dealing with a real problem and that you do need help from volunteers.

Also, be ready to share the sources of information you are using when writing social media posts. You are responsible for providing prospective volunteers with access to relevant, trustworthy data, so they will be able to learn more about the problem.

Stay positive

Your nonprofit organisation exists because you are trying to help someone who suffers. That’s true, but when crafting social media posts, you should focus more on positive rather than negative things related to your work.

For instance, our nonprofit organisation helps empower women who live in rural areas of Nepal. On social media, we should write more about women whom we helped rather than about women who suffer from various issues on a daily basis.

However, it doesn’t mean that you shouldn’t share ‘sad stories’. It means that you should publish happy stories more often than sad ones. Otherwise, your social media content will get your followers depressed, not motivated to volunteer.

Create engaging content

To win your audience’s attention, create high-quality, engaging content:

In conclusion

Thousands of social media users are thinking about becoming volunteers at nonprofit organisations. So if you create interesting, engage content for Twitter, Facebook, and Instagram, you will attract more people to your projects. And, consequently, you will get more power to change this world for the better.

Keep On Reading

By Fatou Ferraro Mboup

Mom breaks into school and brutally assaults daughter’s teacher in front of 25 children

By Charlie Sawyer

Women in Gaza are using parts of tents as period products

By Abby Amoakuh

Abbott Elementary star Janelle James comes under fire for jokes about son’s genitals

By Abby Amoakuh

What does rizz mean? Learn why it’s Oxford’s Word of the Year for 2023

By Abby Amoakuh

Micro-cheating is a millennial dating trend gen Zers aren’t worried about

By Abby Amoakuh

Pictures of Harry Styles sporting a buzz cut reignite bald theories online. RIP to the long locks

By Fatou Ferraro Mboup

Is Kylie Jenner broke? New conspiracy theory suggests the billionaire might be out of cash

By Abby Amoakuh

UK universities introduce 3-day week to allow students to find part-time work amid financial crisis

By Fatou Ferraro Mboup

QAnon conspiracy theorists claim Iowa shooting was a political coverup for Jeffrey Epstein scandal

By Fatou Ferraro Mboup

Thousands of teenage boys identified as top targets of sexting extortion in the US

By Fatou Ferraro Mboup

Shia LaBeouf ditches acting career to become a Catholic deacon instead

By Abby Amoakuh

Grace Beverley is being cancelled for asking fans to fund her wedding by buying her £42 planners

By Abby Amoakuh

Pete Davidson addresses Israel-Hamas war and dating controversies in SNL season premiere

By Abby Amoakuh

Watch this video of pro-Palestinian protesters raiding an airport in search of Israelis

By Abby Amoakuh

Sydney Sweeney claps back at TikTok scammer who pretended to be her dietitian

By Charlie Sawyer

Did Travis Kelce propose to Taylor Swift after the Super Bowl 2024?

By Fatou Ferraro Mboup

Move aside Tube Girl, Mumbai’s Train Girl Seema Kanojiya is here to slay

By Charlie Sawyer

Why did Jeremy Allen White and Addison Timlin divorce? Tracking the actor’s dating history up to Rosalía

By Fatou Ferraro Mboup

Meet Sisters of the Valley, the nuns revolutionising the weed industry one doobie at a time

By Charlie Sawyer

How to get a refund on your student loan from SLC