The internet reacts to Kanye West’s reimagined McDonald’s food packaging

By Malavika Pradeep

Published May 24, 2022 at 12:28 PM

Reading time: 2 minutes

In March 2022, American rapper Kanye “Ye” West was suspended from Instagram for 24 hours after his attacks on Pete Davidson, Kim Kardashian and Trevor Noah were considered a violation of the platform’s policies on hate speech, bullying and harassment. Since then, Ye’s Instagram page was wiped empty of all posts… until now.

Breaking his Instagram silence on 23 May 2022, the rapper has returned to the platform to tease his new business venture with McDonald’s. This time, however, he’s not featured in another one of those “Let me get uhhhhhhhhh” Super Bowl commercials that went viral in February 2022. Nor does this collaboration have anything to do with Ye’s homage to the golden arches with his The McDonald’s Man poem, which landed inside Frank Ocean’s Boys Don’t Cry magazine.

Though the artist has had plenty of brushes with the fast food giant, this collaboration is a bit different. This time around, he’s cooking up a new design for McDonald’s food packaging altogether.

“Ye teams up with industrial designer Naoto Fukasawa to reimagine McDonald’s packaging,” the Instagram post uploaded to Ye’s account read. The blurry picture of the reimagined packaging looks like a mini sandwich in itself—complete with a transparent wrapper showcasing the contents of the box with the famous golden arches on top.

 

View this post on Instagram

 

A post shared by ye (@kanyewest)

It should be noted that Ye’s reimagined McDonald’s packaging falls perfectly in line with the rapper’s minimal and understated approach to Yeezy and his infamous interior decor style. It is also a far cry from the traditional McDonald’s design, which features brightly-coloured boxes with the iconic logo.

The Instagram post in question came just a few hours after Ye teased the collab on his Story, by referencing a line from his 2005 hit ‘Gold Digger’ where he raps: “He got that ambition, baby, look at his eyes. This week he moppin’ floors, next week it’s the fries.”

“Next week it’s the fries,” he went on to write under the photo of the redesign.

The internet reacts to Kanye West’s reimagined McDonald’s food packaging

While TMZ pointed out that Ye was spotted with his girlfriend Chaney Jones in Japan earlier this month—where he was possibly working with Naoto Fukasawa on finalising packaging ideas—the announcement shook the internet as soon as it was uploaded onto Instagram.

“Bro is doing side quests,” a top comment under the post read, while another admitted how they were “still waiting on that McDONDA meal.” While many praised the packaging for its futuristic vibes, others rejoiced at Kanye’s return to Instagram. “Babe wake up ye posted,” a user wrote.

Meanwhile, the news sent Twitter into a whole other social media rut. And we’ve rounded up some of the best reactions to Kanye’s “McYeezy” on the platform:

https://twitter.com/illusiveSmoove/status/1528814054961291264

Keep On Reading

By Alma Fabiani

Alicia Keys surprises London commuters with piano performance at St Pancras train station

By Alma Fabiani

Japanese scientists develop first of its kind drug that stimulates tooth growth in humans

By Abby Amoakuh

Inside Mark Zuckerberg’s secret Hawaiian apocalypse bunker and the doomsday conspiracy behind it

By Abby Amoakuh

UK cracks down on boycott protests with controversial new bill, but is the BDS movement to blame?

By Fatou Ferraro Mboup

Forget about bed bugs, a Scabies outbreak is already sweeping the UK

By Abby Amoakuh

UK universities introduce 3-day week to allow students to find part-time work amid financial crisis

By Fatou Ferraro Mboup

AI-generated porn is growing in popularity. But will it simply become another man’s world?

By Fatou Ferraro Mboup

Female students fear harassment after all-male committee form pro-life society in Manchester

By J'Nae Phillips

Exploring the rise of dental aesthetics and women’s grillz for Gen Z

By Charlie Sawyer

Why PinkPantheress is the lowkey gen Z pop princess we all deserve

By Alma Fabiani

TikToker predicts squatterscore as the next big thing. Please, let’s not

By Charlie Sawyer

Drake calls Rihanna average as ghostwriter behind viral AI song speaks out

By Louis Shankar

Sorry everyone, but Saltburn is a car crash of a film

By Charlie Sawyer

Quiet on Set documentary: Nickelodeon star Drake Bell details extensive sexual assault at 15 by Brian Peck

By Fatou Ferraro Mboup

UK museum reclassifies Roman Emperor Elagabalus as a transgender woman

By Charlie Sawyer

Belle Delphine reveals how much money she makes on OnlyFans in new Louis Theroux podcast

By Fatou Ferraro Mboup

Tom Holland has ultimate rizz, Zendaya just confirmed it

By Fatou Ferraro Mboup

Latest femicide in Italy sparks protests following reports of 102 women killed in 2023

By Charlie Sawyer

Top Captain Holt moments from Brooklyn Nine-Nine that will make us miss Andre Braugher

By Abby Amoakuh

Tories delete ad attacking Sadiq Khan after using New York footage instead of London’s