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TONG

TONG is a cross-cultural consultancy, creative agency, and social commerce platform connecting brands with China’s new generation. Our team of bilingual experts headquartered in London are driven by research, innovation and a passion for consumer culture. From surfacing unseen attitudes and behaviours to tracking emerging trends or harnessing market shifts, we push into new creative and digital frontiers for organisations such as BAFTA, Chelsea FC, Estee Lauder, Heathrow Airport, and Fortnum & Mason.

Inside China’s BDSM and polyamorous dating scenes and the technology allowing them to thrive

By TONG

What dating in China is like for members of the LGBTQ+ community

By TONG

Inside the digital dating lives of China’s new generation and COVID-19’s impact on its dating culture

By TONG

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