STYLISH FITS AND FASHION BITS

From the biggest celebrity-adopted trends out there to the most niche and infant subcultures and core aesthetics popping up online, Offtrend brings you all the fashion insights you need.

Don’t gatekeep your clothes anymore, join Traid’s Closet Clear-Out Challenge

By Alma Fabiani

From Roblox to reality: How COACH’s Find Your Courage connects with Gen Z’s core values

By Alma Fabiani

Football has officially hit peak coolness: Copenhagen club B.93 unveils latest jersey collab with Puma

By Alma Fabiani

From blokecore to shirred jerseys, football’s girl-coded makeover holds a deeper message

By J'Nae Phillips

On TikTok, Gen Z are Jane Birkinifying their luxury bags like there’s no tomorrow

By J'Nae Phillips

Exploring the rise of dental aesthetics and women’s grillz for Gen Z

By J'Nae Phillips

The wrong shoe theory has blown up on TikTok. Here’s how you can apply it to your autumn wardrobe

By Emma O'Regan-Reidy

Gen Z say see ya to the bra. Are there any downsides to going braless?

By Emma O'Regan-Reidy

5 must-have products from Youth To The People, Miley Cyrus and Kit Connor’s favourite skincare brand

By Jennifer Raymont

Why Gen Z still turn to nature and the great outdoors for fashion inspo years after gorpcore’s rise

By J'Nae Phillips

Why Harajuku fashion is making a comeback in both Gen Z culture and aesthetics

By J'Nae Phillips

Stanley vs YETI: Which tumbler is worth the hype?

By Emma O'Regan-Reidy

Why are Gen Zers putting bows on everything? Explaining the coquette ribbon obsession

By Emma O'Regan-Reidy

From breast cancer survivors to greenwashing: Kim Kardashian’s SKIMS nipple bra heats up the internet

By Fatou Ferraro Mboup

Victoria’s Secret already ditches feminist makeover after sales drop

By Alma Fabiani
BRINGING YOU THE BEST FINDS AND SAVING YOU FROM THE REST
TREND ALERT

From it girl-coded headphones to unsnatchable phone cases, techwear is Gen Z’s new obsession

By J'Nae Phillips
NEW TREND ALERT

How Beyoncé, TikTok, and Bella Hadid gave the horse girl aesthetic a major glow-up

By J'Nae Phillips
SPOOKY SEASON

How witchcore and whimsigoth are empowering Gen Z’s feminine mystique this Halloween

By J'Nae Phillips
TREND ALERT

What are Pit Viper sunglasses? From their 90s roots to their controversial fanbase

By Emma O'Regan-Reidy
BEAUTY TREND ALERT

Why bleach your brows when you can shave them off entirely? Unpacking Gen Z’s favourite beauty trend 

By Erika Mané
TREND ALERT

Body armour and chainmail: Gen Z’s TikTok obsession with knightcore is bringing the Middle Ages back

By J'Nae Phillips
WORK TRENDS

Corpcore and boardroom baddies: How Gen Z are reinventing office style

By J'Nae Phillips
TREND ALERT

Cyber nostalgia: How Gen Z-coded Y3K fashion is going to shape the future

By J'Nae Phillips

Kidcore: A dive into the colourful and nostalgic aesthetic trend

By Malavika Pradeep

Your go-to guide on how to sell and buy products on TikTok Shop

By Alma Fabiani

15 modest fashion essentials you’ll want to wear even once Ramadan is over

By Priya Raj

10 celebrities who have mastered the art of imitating their partner’s style

By Jennifer Raymont

From knockoff guilt to faking it till we make it, dupe culture is on the rise among gen Z

By Jennifer Raymont

Mary Janes, sheer realness and gothic hues: 7 of gen Z’s fashion holy grails for 2023

By Deanna Pearce
BEHIND THE TREND

What role did Mormons, momfluencers and pre-teen girls play in the current Stanley Cup craze?

By Bianca Borissova
Menfluencers

Watch these amazing videos from the men teaching TikTok how to sew

By Fatou Ferraro Mboup
it girls next gen

Like mother, like daughter: Is Blue Ivy already leading the next generation of it girls?

By Jennifer Raymont
Motomami

6 of Rosalía’s iconic fashion moments and how to recreate them

By Emma O'Regan-Reidy
trend alert

Big statement belts are back, and they’ve heard about gen Z’s obsession with functionality

By Emma O'Regan-Reidy
Exposed Bras

Sydney Sweeney and Scarlett Johansson are the latest celebs to jump on the exposed bra trend

By Jennifer Raymont
Sexy Sleaze

Lily-Rose Depp channels sexy sleaze in HBO’s The Idol: A portrayal of indie sleaze’s sultry side

By Jennifer Raymont