STYLISH FITS AND FASHION BITS

From the biggest celebrity-adopted trends out there to the most niche and infant subcultures and core aesthetics popping up online, offtrend brings you all the fashion insights you need.

Dry brushing: Gwyneth Paltrow’s obsessed with it but does it actually offer any benefits?

By Emma O'Regan-Reidy

She must be a butch: Addressing the gender stereotypes surrounding female footballers’ fashion

By Jennifer Raymont

Barbie wouldn’t have been a fan of the latest Zara collab, and neither should you

By Jennifer Raymont

Buy now, pay later services like Klarna and Clearpay see decline among gen Zers

By Jennifer Raymont

Check out Margot Robbie’s best looks from the Barbie press tour and the dolls that inspired them

By Jennifer Raymont

Zendaya’s Challengers is making tenniscore the trend of the summer, get us to Wimbledon now

By Jennifer Raymont
BRINGING YOU THE BEST FINDS AND SAVING YOU FROM THE REST
TREND OR SCAM?

What is demi method makeup, and what’s its connection to an alleged MLM scam?

By Emma O'Regan-Reidy
Airport style

5 iconic celebrity airport outfits and what to buy to achieve them

By Emma O'Regan-Reidy
sheer alert

From Kylie Jenner to Kate Moss, shop the hottest naked dress options for a fabulously sheer summer

By Emma O'Regan-Reidy
Fast fashion no-no

PrettyLittleThing scrambles to save its already poor reputation after insensitive Eid collection

By Jennifer Raymont
Quiet Luxury

From Gwyneth Paltrow to HBO’s Succession, quiet luxury is getting louder than ever

By Jennifer Raymont
AI Models

Levi’s would rather dish out on AI models than hire human diverse ones

By Jennifer Raymont
cop flop

Adidas backtracks over shameful move to bar Black Lives Matter from using three stripes trademark

By Alma Fabiani
NEW COLLAB

Shygirl joins models Jerry Hall and Imaan Hammam for a first look at the Mugler X H&M collaboration

By Jennifer Raymont

Your go-to guide on how to sell and buy products on TikTok Shop

By Alma Fabiani

15 modest fashion essentials you’ll want to wear even once Ramadan is over

By Priya Raj

10 celebrities who have mastered the art of imitating their partner’s style

By Jennifer Raymont

From knockoff guilt to faking it till we make it, dupe culture is on the rise among gen Z

By Jennifer Raymont

Mary Janes, sheer realness and gothic hues: 7 of gen Z’s fashion holy grails for 2023

By Deanna Pearce

What is a celestial aesthetic? Get to know the otherworldly fashion trend set to dominate 2023

By Mason Berlinka