STYLISH FITS AND FASHION BITS

From the biggest celebrity-adopted trends out there to the most niche and infant subcultures and core aesthetics popping up online, Offtrend brings you all the fashion insights you need.

Why Gen Z is obsessed with cyber sigilism tattoos and their mystical origins

By Emma O'Regan-Reidy

Don’t gatekeep your clothes anymore, join Traid’s Closet Clear-Out Challenge

By Alma Fabiani

From Roblox to reality: How COACH’s Find Your Courage connects with Gen Z’s core values

By Alma Fabiani

Football has officially hit peak coolness: Copenhagen club B.93 unveils latest jersey collab with Puma

By Alma Fabiani

From blokecore to shirred jerseys, football’s girl-coded makeover holds a deeper message

By J'Nae Phillips

Exploring the rise of dental aesthetics and women’s grillz for Gen Z

By J'Nae Phillips

The wrong shoe theory has blown up on TikTok. Here’s how you can apply it to your autumn wardrobe

By Emma O'Regan-Reidy

Gen Z say see ya to the bra. Are there any downsides to going braless?

By Emma O'Regan-Reidy

5 must-have products from Youth To The People, Miley Cyrus and Kit Connor’s favourite skincare brand

By Jennifer Raymont

On TikTok, Gen Z are Jane Birkinifying their luxury bags like there’s no tomorrow

By J'Nae Phillips

Why Gen Z still turn to nature and the great outdoors for fashion inspo years after gorpcore’s rise

By J'Nae Phillips

Why Harajuku fashion is making a comeback in both Gen Z culture and aesthetics

By J'Nae Phillips

Stanley vs YETI: Which tumbler is worth the hype?

By Emma O'Regan-Reidy

Why are Gen Zers putting bows on everything? Explaining the coquette ribbon obsession

By Emma O'Regan-Reidy

From breast cancer survivors to greenwashing: Kim Kardashian’s SKIMS nipple bra heats up the internet

By Fatou Ferraro Mboup

BRINGING YOU THE BEST FINDS AND SAVING YOU FROM THE REST

TREND ALERT

The gyaru revival: Why Gen Z are embracing Japan’s most rebellious aesthetic

By J'Nae Phillips

TREND ALERT

How shitposting and lo-fi aesthetics are winning Gen Z over

By J'Nae Phillips

TREND ALERT

The goth girl glow-up: How Jenna Ortega’s helping Gen Z rethink this dark aesthetic

By J'Nae Phillips

TREND ALERT

From it girl-coded headphones to unsnatchable phone cases, techwear is Gen Z’s new obsession

By J'Nae Phillips

NEW TREND ALERT

How Beyoncé, TikTok, and Bella Hadid gave the horse girl aesthetic a major glow-up

By J'Nae Phillips

SPOOKY SEASON

How witchcore and whimsigoth are empowering Gen Z’s feminine mystique this Halloween

By J'Nae Phillips

TREND ALERT

What are Pit Viper sunglasses? From their 90s roots to their controversial fanbase

By Emma O'Regan-Reidy

BEAUTY TREND ALERT

Why bleach your brows when you can shave them off entirely? Unpacking Gen Z’s favourite beauty trend

By Erika Mané

Kidcore: A dive into the colourful and nostalgic aesthetic trend

By Malavika Pradeep

Your go-to guide on how to sell and buy products on TikTok Shop

By Alma Fabiani

15 modest fashion essentials you’ll want to wear even once Ramadan is over

By Priya Raj

10 celebrities who have mastered the art of imitating their partner’s style

By Jennifer Raymont

From knockoff guilt to faking it till we make it, dupe culture is on the rise among gen Z

By Jennifer Raymont

Mary Janes, sheer realness and gothic hues: 7 of gen Z’s fashion holy grails for 2023

By Deanna Pearce

BEHIND THE TREND

What role did Mormons, momfluencers and pre-teen girls play in the current Stanley Cup craze?

By Bianca Borissova

Menfluencers

Watch these amazing videos from the men teaching TikTok how to sew

By Fatou Ferraro Mboup

it girls next gen

Like mother, like daughter: Is Blue Ivy already leading the next generation of it girls?

By Jennifer Raymont

Motomami

6 of Rosalía’s iconic fashion moments and how to recreate them

By Emma O'Regan-Reidy

trend alert

Big statement belts are back, and they’ve heard about gen Z’s obsession with functionality

By Emma O'Regan-Reidy

Exposed Bras

Sydney Sweeney and Scarlett Johansson are the latest celebs to jump on the exposed bra trend

By Jennifer Raymont

Sexy Sleaze

Lily-Rose Depp channels sexy sleaze in HBO’s The Idol: A portrayal of indie sleaze’s sultry side

By Jennifer Raymont

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