TRENDS

Stay ahead of the curve with articles on emerging trends in culture, technology, and lifestyle, reflecting the changing face of Gen Z.

What is taskmasking? Inside the TikTok trend that shows Gen Zers how to disguise their laziness at work

By Abby Amoakuh

What is a Labubu? Unboxing the monster plushie capturing hearts, wallets and belt loops

By Malavika Pradeep

The gyaru revival: Why Gen Z are embracing Japan’s most rebellious aesthetic

By J'Nae Phillips

How shitposting and lo-fi aesthetics are winning Gen Z over

By J'Nae Phillips

Why Gen Z is obsessed with cyber sigilism tattoos and their mystical origins

By Emma O'Regan-Reidy

Gen Z are now bringing their parents to job interviews, proving helicopter parenting has gone too far

By Abby Amoakuh

How Beyoncé, TikTok, and Bella Hadid gave the horse girl aesthetic a major glow-up

By J'Nae Phillips

Unpopular opinion: Why it’s time to end pet ownership

By Abby Amoakuh

Will the underconsumption core TikTok trend change influencing for good?

By Emma O'Regan-Reidy

Beetlejuice lips are the latest TikTok beauty trend urging Gen Z to embrace their natural looks

By Fatou Ferraro Mboup

TikTok’s airport tray aesthetic trend says a lot about Gen Z’s quest for control and creativity

By Fatou Ferraro Mboup

Cyber nostalgia: How Gen Z-coded Y3K fashion is going to shape the future

By J'Nae Phillips

Meet Sonny Angels, the pocket boyfriends helping Gen Zers navigate adulthood

By Malavika Pradeep

What is Rebecca Syndrome? The toxic dating trend jeopardising relationships everywhere

By Fatou Ferraro Mboup

When did travel become so… unsexy? Aviation experts and flight attendants spill the tea

By Fleurine Tideman

The surprising history and original purpose of chainsaws

By Monica Athnasious

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