American rapper, record producer, and fashion designer Kanye West just bought his wife Kim Kardashian West a hologram of her late father, lawyer Robert Kardashian, to celebrate her birthday. The hologram, which was made in part using deepfake technology, spoke about Kardashian West’s childhood, before saying: “I am so proud of the woman you have become.” It also said that she married “the most, most, most, most genius man in the whole world, Kanye West.”
The holographic resurrection was made by the production company Kaleida using a gauze it calls ‘Holonet’. This contains real silver, which reflects projected light to create holographic effects. Parts of the Holonet then become transparent to give the impression of solid objects and real people existing in 3D space. It combines this with motion tracking, SFX, VFX, and deepfake technology.
The hologram, which was paid by Kanye West, told Kardashian West she is the “most amazing mother,” praised her career, and said unashamedly praised Kanye West for being “the most, most, most, most genius man in the whole world.” Should we be surprised? I guess not.
“Sometimes I drop hints that I’m around, like when you hear someone make a big peefee, or when you make a big peefee,” the hologram added, referring to the Armenian word for flatulence. Robert Kardashian’s hologram also danced and sang to Barry Mann’s song ‘Who Put the Bomp’.
Kaleida’s past clients include the World Wide Fund for Nature (WWF), Netflix, Nike, and Madam Tussauds. Other celebrities who have previously appeared as holograms include Tupac, Amy Winehouse and Michael Jackson. In 2017, Celine Dion performed ‘If I Can Dream’ on American Idol alongside a hologram of Elvis Presley, and in 2018, the Ronald Reagan Presidential Library and Museum unveiled a hologram of the former president.
Robert Kardashian was a lawyer and businessman who was best known for serving as defence attorney during OJ Simpson’s 1995 murder trial. He died of oesophagal cancer in July 2003. Kardashian West, who turned 40 on 21 October and celebrated her birthday with friends and family on a private island, shared the video on her Twitter account.
She called the surprise “the most thoughtful gift of a lifetime,” adding that it was “so lifelike.” She watched the hologram over and over, and shared that it made her emotional.
After the reality star said the trip followed “two weeks of multiple health screens and asking everyone to quarantine,” she was accused of being insensitive to families separated by COVID-19. On Twitter, many fans to her tweet, turning it into a viral meme.
Meanwhile, after Kendall Jenner celebrated her 25th birthday this weekend with a Halloween-themed party, a second Kardashian celebrity received backlash from fans. Jenner had reportedly asked attendees not to post any images on social media, which clearly did not go to plan! Her sister Kylie Jenner also posted pictures and videos of the party on Instagram.
Attendees included Saweetie, Doja Cat, The Weeknd, Winnie Harlow, Justin Bieber and Jaden Smith, who appeared to be wearing an oxygen mask.
A few days ago, New York producer Salaam Remi released the music video for his song ‘One Time’ featuring Akon. While the location for the music video has not yet been confirmed, all signs are pointing to Africa, possibly Senegal, as Akon gave hints away with his bold ‘Do It For The Culture’ hoodie.
In the spirit of giving back to the community, on 13 January, Akon tweeted the news, “Just finalized the agreement for AKON CITY in Senegal. Looking forward to hosting you there in the future.” And just last week, reports stated that the 3D layout for this futuristic city was soon to be revealed.
This announcement forced me to look more closely at celebrity influence, and more specifically at Akon’s ‘side work’ and how many lives he has succoured. Initially singing about girls smacking it on the dance floor and being lonely—Akon is now running his own energy company, which started in 2014 and manages to provide 600 million Africans with electricity. Looking at Akon’s accomplishments, it made sense to then compare them to the ones of the self-titled messiah, Kanye West.
Staying true to his Gemini roots, Kanye West is provocative by nature, and is prone to sparking controversies. Remember in 2005 when he said deadpan on-air that “George Bush, doesn’t care about black people”? What about two years ago, when he proceeded to explain his thought process behind the statement, “400 years of slavery was a choice”? With these proclamations in mind, it should come as no shock that the black community reacted with scepticism when West broadcasted taking the ‘gospel route’ to his new music.
When the news broke out, the heavy and constant media coverage of West and his new dedication to Christianity was baffling in more ways than one. An array of questions sprouted to mind, and many wondered what good it would bring to the black community. On the one hand, West has created an album that showcases only black gospel singers, which should be appreciated. But West’s motives behind this cult-like behaviour and why we as the media continue to entertain it are two things that remain unclear. What is clear, however, is how Kanye West’s Sunday Service is eclipsing Akon’s attempt to transcend Africa’s future.
So, let the comparisons begin. Both Akon and West are in their 40s and released their debut hit singles in 2004. One is said to have brought Lady Gaga to the scene, and the other helped elevate beloved Rihanna. According to Business Insider, Kanye West is estimated to be worth $150 million, making him the highest-paid hip-hop artist. Akon’s funds are not fully known to the public but he is said to be valued at $100 million. Now the real question is, how have both artists used their profits to enable or elevate black culture?
West’s influence on the fashion industry has undoubtedly changed our perceptions of streetwear and shapewear. The brand Yeezy initially started as a collaboration, but soon turned into a for-profit endeavour. Despite not publicising his giving nature, it was reported last year that West donated $1 million to four criminal justice charities on behalf of his wife, Kim Kardashian. He has aided in elevating black creatives such as Virgil Abloh and Teyana Taylor and his introduction of Sunday Service continues to shine a light on black musicians, regardless of faith.
On the other hand, the Aries within Akon has always demonstrated leadership throughout his music career. Since founding his two record labels Konvict Muzik and KonLive Distribution in 2004, Akon has helped raise artists such as T-Pain, WizKid and P-Square. Using those profits, the project Akon Lighting Africa was born to provide a smart solar and small energy system for all. Since launching in 2014, Akon’s project has operated in 14 nations, including Guinea, Sierra Leone, Niger, Mali, Benin and Senegal.
In some form, both artists have used their power and influence to progress black history. In spite of West’s constant coverage with underlying cultural interest, he has given black gospel singers a chance to be heard, alongside a generous pay. Similarly, while Akon’s own music career has toned down, his investment in specific artists has helped them flourish, while his focus shifted to his motherland. Needless to say, both have paved a way for black empowerment and proved that sharing is caring.