Bianca Borissova

Bianca is a self-proclaimed meme expert—no really, she did a whole dissertation on this. She loves all things memes, internet culture and social media and draws on her own experiences as a gen Z living in a digitalised world.

What role did Mormons, momfluencers and pre-teen girls play in the current Stanley Cup craze?

By Bianca Borissova

Bunny, cat, fox, boy, girl: What type of pretty are you? Unpacking TikTok’s latest beauty obsession

By Bianca Borissova

Explaining the absurdity of gatekeeping in TikTok’s viral Slavic Girl trend

By Bianca Borissova

What is the girlfriend effect? Inside the TikTok trend improving men’s style

By Bianca Borissova

How stan culture is turning manic pixie dream boy Timothée Chalamet’s fans into misogynistic haters

By Bianca Borissova

What is the Skibidi toilet trend? Unpacking the gen Alpha meme making gen Z feel old

By Bianca Borissova

Lazy girl job, conscious quitting and moonlighting: The gen Z trends redefining work culture

By Bianca Borissova

Social media witch hunts: Are you advocating for social justice or are you just a bully?

By Bianca Borissova

Sofia Richie Grainge’s extravagant wedding leads to viral TikTok trend on how to marry rich

By Bianca Borissova

The ick epidemic: Why are we being put off by people so easily and will we ever get past it?

By Bianca Borissova

The big bad internet is making chronically online gen Zers lose all sense of reality

By Bianca Borissova

TikTok’s obsession with exposing strangers for cheating and being shitty friends, explained

By Bianca Borissova

Ukrainians share how they really feel about WWIII memes and Zelensky thirst traps

By Bianca Borissova

‘Make his pockets hurt’: Why gen Z and millennial women don’t want a 50/50 split of the bill

By Bianca Borissova

Why do we stan? We asked academics to explain

By Bianca Borissova

Inside TikTok’s micro-trend crisis and how it is fueling fashion overconsumption among gen Z

By Bianca Borissova

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