Cara Delevigne is auctioning off a piece of art about her vagina. Yes, you read that correctly. On Friday 14 May, the English model and actress announced the news in an Instagram video where she stood naked, narrating a monologue about her vagina. The unique NFT made by Delevingne herself, famous for her appearance in Suicide Squad, in collaboration with Chemical X Lab, will go up for digital auction on 22 May 2021.
In the video about her NFT release, she stated, “My first word was ‘mine’. To me, that means something that is most mine, my vagina. I own it. It’s mine and no one else’s. I choose what I do with it. And no one can take that away from me.” And to be honest, I fully support her, and you should too. Not only is she tapping into the lucrative NFT market to be rightfully rewarded for her creative work, but she’s also breaking stereotypes concerning body image and ownership—all while raising money for environmental causes, LGBTQIA+ communities, anti-racism causes, and the list goes on!
If somehow you’ve missed the NFT craze, we’ve already covered how the technology is the innovative future of digital ownership—it could be a gamechanger for all forms of the creative industry, from fashion all the way to struggling writers. But if you don’t fancy going down the rabbit hole, let me briefly explain NFTs for you.
A non-fungible token, NFT for short, is a unique digital token encrypted with an artist’s signature, which acts as a verification of ownership and authenticity and is permanently attached to the piece. It allows for original versions of content, anything from memes to tweets can be sold as cryptocurrency—similar to how traditional pieces of art can be auctioned off for insane prices, often by absurdly rich out-of-touch art critics.
But thanks to NFTs, the once out of reach art marketplace is now accessible to anyone with a computer and internet connection—meaning you can be in with a chance of digitally owning Delevingne’s vagina monologue. That being said, these NFTs are selling at high prices, so don’t go thinking you’ll be able to buy a digital Mona Lisa with some spare pennies you have lying around any time soon.
Despite the eye catching and thought-provoking nature of her art, there’s also a number of reasons that sets it apart from the crowded NFT market. First, in light of how damaging cryptocurrency can be to the environment—a reason for why Elon Musk pulled Bitcoin from Tesla, causing market prices to plummet—Delevingne’s NFT will be the first in the world to be minted on Bitcoin rather than Ethereum, using no new energies to create it. Delevingne’s edition is the first in a series that will repeatedly feature NFT artworks from Fatboy Slim, Dave Stewart of the Eurythmics, and the electric duo Orbital.
The money raised will go towards a good cause too. Delevingne’s work will be in collaboration with Chemical X to benefit her foundation, The Cara Delevingne Foundation, an organisation that supports women’s empowerment, environmental causes, LGBTQIA+ rights and tackling institutional racism while also offering COVID-19 relief. The official Chemical X website notes that “Cara’s support for women and girls and the LGBTQ community is one of the driving forces behind her foundation and her decision to make this artwork with Chemical X.”
Lastly, Delevingne’s art is a statement on body ownership and image, setting an example for young women who are struggling with these issues themselves. The artwork couldn’t come at a better time, as women’s rights and the #MeToo movement are at the forefront of our public discourse, highlighting the deep gender inequality in our society. In an interview with the Evening Standard, Delevingne noted, “I want this to remind people of how incredibly powerful they are, what a beautiful thing their bodies are and to take pride in that.”
What is the link between Fortnite, Drest and the NBA? All make revenue from zero-touch cultural products that rewrite the rules of how we store value through the use of non-fungible tokens (NFT). Let me explain what these are and why you should care about all this now: