In May 2020, a group of researchers coaxed genetically modified cows into pumping out human antibodies that could counter the COVID-19 virus. As soon as the news of clinical trials hit the internet, users embarked on a quest to dig up old meme formats and make parody skits about a possible human-cow hybrid takeover. What they left out in the loop is a niche fetish—already imagining half the population as the popular livestock. Introducing HuCow, a sexual fetish that combines various kinks including lactation, objectification and domination to literally milk enthusiasts into submission.
With enough evidence to trace its origin back to 2011, HuCow (acronym for ‘Human Cow’) is a fetish that involves participants role-playing as cows and farmers (with or without costume) for sexual pleasure. Now, the ‘costume’ here is not necessarily cosplayed. Although some enthusiasts wear onesies and headgear, others generally prefer cow-printed garments and accessories—think cow-eared headbands, detachable tails, belled collars, thigh-high stockings, lacey garters, ruffled maid aprons and skimpy bikinis.
What does the fetish entail activity-wise, you ask? A quick scroll through the adult entertainment site Pornhub would land you in a farm full of milking devices. To put it in human context, intricate breast-pumping gear that will make you sh-udder from miles away. Set against a wooden barn with stacks of hay, typical tropes of HuCow cams include women (and occasionally men) being stretched taut on all fours over the torture-yet-pleasurable pumping devices. They are then “milked” to produce “quality cream and milk products” for their master’s “human cow farms.”
“One person is usually the animal and the other is the ‘owner’, ‘master’ or ‘trainer’,” said Hunny, an active user in the biggest subreddit dedicated to the fetish. Joining the community as part of their broader interest in petplay, they credited anime as one of the factors backing the popularity of animal hybrid enthusiasts. Linking HuCow to the Japanese animation style, Hunny acknowledged the presence of similar roleplay for cats, dogs and foxes. “Just Google ‘anime cowgirl hybrid’,” the enthusiast added, “it’s a thing.”
When it comes to all the tactical gear and equipment needed, Hunny highlighted the surge in population (and therefore demand) for cow costumes on Amazon. “There are cow play websites too,” they said. “In HuCow’s subreddit, they post new websites for more gear.” The enthusiast also added how some ‘pets’ have full-fledged collar collections and other accessories.
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Although HuCow is considered to be a niche fetish, it has overlaps with some of the most popular communities. HuCow combines objectification, domination and submission to truly raise the steaks for its participants. According to Hunny, maiesiophilia (pregnancy fetishism) is also among the mix. This kink is essentially looped into the insemination or ‘breeding’ aspect of the fetish. According to an entry in Urban Dictionary, HuCows prefer unprotected or bareback sex to reinforce this kink. The entry also mentioned how “breeders” or “superior males” are often referred to as “bulls” within the community.
Before we break down the psychological appeal backing the fetish, it is essential to note that not every kinkster who enjoys other fetishes would be into HuCow. The preferences of the members within the HuCow community itself vary wildly. Be it maiesiophilia or BDSM, however, HuCow enthusiasts profess their love for one specific kink: lactation.
“I’ve heard some men prefer sucking on boobs or squeezing them as milking,” Hunny said when I asked them about the lactation kink. According to the enthusiast, a good portion of the community is into the usage of breast pumps and other milking gear. “Some men also want to drink [the discharge] from what I’ve seen,” they added. This begs the question, don’t HuCows have to be pregnant in order to lactate? Or do they have some sort of gear for lactation? Maybe something that sprays liquid in a consistent stream?
“Some people can lactate without being pregnant,” Hunny explained, in contrast to the specific need for breastfeeding mothers in the community. In terms of the innovative gear in question, the enthusiast admitted to not having come across one. “Some of the dairy royalty pour milk on themselves,” Hunny continued when asked about the alternatives. Creative, right? “I think it’s cute but I get embarrassed constantly while filming though,” the enthusiast admitted.
So what is it about lactation that makes “crying over spilt milk” sexually pleasing? “Lactation leads to increased breast size, which explains its appeal to some,” said Rebecca Kukla, an ethicist who has previously written on the cultural perceptions of breastfeeding. This also explains why HuCow fanarts usually feature women with large mammary glands who have the ability to lactate constantly. Search results for the keyword on DeviantArt would revert back tons of 2D and 3D illustrations of well-endowed women spilling out of their bikinis. This imagery is rampant to the extent that some members have previously banned “size 0” HuCows from the community altogether.
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In an interview with VICE, Kukla outlined how the fetish is more about the “reciprocal pleasure” than many others—with women majorly enjoying the stimulation of milking. Consuming breast milk also plays into paraphilic infantilism (age-regression fetish) gripping participants. One of the most important factor behind its appeal, however, is the sexual reappropriation of something that is considered culturally asexual in the society. “Many kinksters get erotic pleasure from playing at what they fear most or find most violating of the proper order,” Kukla added.
Now, if you are someone who watches role reversal videos on YouTube for ‘education’ like me, you would have come across the human-cow reversal scenarios—where women are bred and milked in barns while men end up…well, on plates. Although these videos on ‘MooTube’ aim to spread awareness about the cruelty animals are subjected to, there are occasional comments along the lines of “wish I was the breeder” and “who read my Wattpad fanfiction.” According to Kukla, this is because cows are “the ultimate animals produced specifically for consumption—bred into highly artificial-looking consumer products.”
“In HuCow, the cow-woman is simulating an object produced specifically to be consumed by her partner,” the ethicist added. This is the factor that makes HuCow appealing to both the dominant and submissive communities.
No fetish escapes the callous hands of erotic writers. Be it dinosaurs or male pregnancies, they’ve been there, done that. In terms of HuCow, common erotica tropes surround human farms, dairy spas and nanotechnology experiments. Farmers are seen engaging in a scientific-but-sexual dialogue with their pets before milking, breeding and ultimately punishing them for misbehaviour. When I mentioned some of the plot lines and dialogues to Hunny, they exclaimed, “Ohhhh men write that shit to me daily.”
“You are a sexy cow. I want to hear you moo all night,” reads a comment under one of Hunny’s pictures in the subreddit. “All cows are fun to play with. Big, small, heavy and ready to pop,” reads another. Be it in the chat or comments section under their pictures on the subreddit, the enthusiast admitted how users often express how much they want to breed them. “They tell me I look like a good breeding cow. That I’m cute and that they want to milk me,” she said. “I use some of it with my own farmers,” she added jokingly.
Just like most submissive fetishes out there, HuCow may sound terrifying to the uninitiated. For most of its part, the objectification aspect of the fetish does not sit well with some. “Women are posting [in the subreddit] on their terms,” Hunny said, disagreeing with all the objectification claims. “Some are advertising like myself. For others, it might just be a hobby.” In the interview with VICE, adult sexuality educator and pleasure advocate Sunny Megatron explained, “Remember this is just fantasy role play where turning humans into fantasy cattle is fetishised. And just like any other kind of BDSM or fetish play, this is carefully negotiated by all participants and done consensually.”
“Treating a woman, or anybody, as just a mere object is very wrong—if it’s done without their consent,” Megatron continued. “But if objectification is mutually desired by both partners, they’ve thoroughly and clearly talked about it ahead of time and then they play it out in a healthy fun fantasy sense, then that’s different.” The educator then proceeded to explain how the submissive ultimately calls the shots in a roleplay instead of the dominant. “When BDSM scenes are negotiated they are done so according to the desires and limits of the submissive,” she added. Hunny further agreed to HuCow being a well-negotiated fantasy, rooted in both respect and consent.
In the coming years, Hunny braces themselves for HuCow’s mainstream attention. “Cow prints were big in 2020,” the enthusiast said when asked about the factors pumping HuCow’s surge in popularity. “Doja Cat came out with the song ‘Mooo!’ and then it was everywhere.” Hunny further highlighted how cow fetishes were already a thing in the hentai (a subgenre of Japanese anime featuring sexual or pornographic art) community since time immemorial.
Be it for the fashion or popular culture references, HuCow is out there and breeding as we speak. And given its curdled appeal, the fetish is definitely not for the lactose intolerant. As for those whose interests are piqued by this article, lower your shields and surrender your ships, because resistance is moo-tile.
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Disgust, humour, embarrassment: these are the typical reactions you expect to witness when someone breaks wind across the room. But what if there’s a niche audience out there who consider farts as more than just a comedic tradition, instead basing their entire sex lives around it? Introducing the gastronomic little world of eproctophilia, loosely known as the fart fetish.
Eproctophilia is a sexual fetish where individuals are attracted to farts. Considered as a subset of olfactophilia, where people derive sexual pleasure from body odours in general, eproctophilia engages all five senses to truly blow away enthusiasts.
Eproctophiles can be turned on by the sound, smell or discharge that comes from a fart. Some enthusiasts in the community enjoy farting on their sexual partners while others prefer being farted upon. Their preferences further range between the types of smell, fabrics worn and inhalation techniques used. Regardless of their preferences, however, members of the community agree on one thing: that their fetish is not the same as coprophilia—the fetish of faeces and defecation. Neither is any material substance nor immediate health risks involved in the former.
In the first-ever academic study on eproctophilia, Doctor Mark Griffiths, a chartered psychologist and professor of behavioural addiction at the Nottingham Trent University, interviewed an eproctophile to break down the fetish. “I have had my face farted on by both men and women, at point-blank range,” the interviewee admitted as he went on to explain a list of highly specific preferences. “In terms of sound, I prefer a deep bubbling sound. In terms of smell, I like acrid sulphur. I also prefer the farter to be clothed.”
The clothing aspect here was credited with three reasons. “Firstly, the sound tends to be better with fabric, particularly jeans or nylons. Second, the smell lingers in cloth, whereas it is a relatively quick blast of smell in the nude. Third, I like the look of butt cheeks better when they are defined by fabric.” The interviewee also highlighted how the fetish allows him to be dominated and humiliated by someone else—both factors that are masochistically arousing.
Another interesting insight from Griffiths’ academic study was the necessity of attraction to the person for their farts to be sexually arousing. “To see a beautiful, delicate lady passing wind is a breach of expectations in a profound manner,” the eproctophile said during the interview. “That a beautiful woman is capable of producing a disgusting sound and smell is what attracts us and makes us want to experience it.”
This social factor also plays into the genetics behind the attraction. The bacteria in a person’s gut is unique to them, which might be particularly arousing for some eproctophiles. For starters, have you ever noticed how you may not always be repelled by the smell of your own gases? This is because you have been accustomed to the bacteria in your gut. According to AsapSCIENCE, one of the major reasons why we categorise another person’s farts as ‘stranger danger’ is because of an evolutionary defence mechanism. However, this perception of disgust depends on a combination of variables such as age, gender, culture and personality. In this sense, some individuals are less sensitive to and repelled by some farts than others.
You might want to open another window for this one. To date, eproctophiles have a subreddit, Quora forum and dedicated genre on PornHub with more than 15,000 videos. Not to mention an entire fartdom of its own created specifically for the fetish. Eproctophilia also has a dedicated list of performers known as the “gassy queens of OnlyFans,” who make as much as $4,200 in under a month.
“I eat lots of veggies and protein generally, so they come naturally with my normal diet,” said Kiera, who goes by Goddess Fart on her OnlyFans—specialising in tidy, airy farts with the occasional “foamy chuggers.” In an interview with MEL Magazine, the gassy queen highlighted how she often gets patrons who hire her to create custom content. Such content usually involves her farting on camera while dishing out verbal degradations.
Her videos, however, involve very little nudity—with the camera focused on her lower half while she is clad in leggings. Although Kiera herself does not have a fart fetish, the performer overcame her initial hesitation by realising that she provides a popular service. “There is a stigma associated with any fetish that isn’t mainstream,” she said. “But I realised how popular this fetish is and it isn’t anything to be ashamed of at all.”
Did I forget to mention that smelling your partner’s farts is also the key to living a longer life? A study, published in the journal Medicinal Chemistry Communications proved how farts could actually reduce the risk of several life-threatening illnesses including cancer, stroke and heart attacks. According to researchers, it has also been proven to prevent arthritis and dementia in old age.
As the gassy queens continue to break hearts and winds, fart fetish embraces something that everyone does but hates to admit. So, let all of that sink in before you whip out that worn-off whoopee cushion for another prank or download one of those beatboxing apps based on fart noises to poke fun at the coveted phenomenon.