Malavika Pradeep

SHE/HER

Freelance Journalist

As a chronically online Gen Zer, Malavika's work involves digital investigations, trend research and cross-platform content creation. She loves covering fashion, technology and internet culture stories for audiences with deteriorating attention spans. You can also find Malavika yapping about Hatsune Miku and explaining the plot of Indian rom-coms in Roblox terms.

What is a Labubu? Unboxing the monster plushie capturing hearts, wallets and belt loops

By Malavika Pradeep

Why are kids crying to AI-generated cat videos? Unpacking the consequences of Gen Alpha brain rot

By Malavika Pradeep

Pose 28, toxic themes and Lana lore: Exploring Gen Z’s obsession with Roblox’s Dress To Impress

By Malavika Pradeep

Meet Sonny Angels, the pocket boyfriends helping Gen Zers navigate adulthood

By Malavika Pradeep

Who is Kim Yeji, the South Korean sharpshooter breaking the internet with her aura?

By Malavika Pradeep

Skibidi Toilet: Exploring the dystopian Gen Alpha trend, from brain rot to Michael Bay movies

By Malavika Pradeep

Inside sprinkle sprinkle, the controversial hypergamy movement led by dating guru Shera Seven

By Malavika Pradeep

5 of TXT member Yeonjun’s most iconic style moments and how to recreate them

By Malavika Pradeep

8 celebrities and fashion moments you might have missed at the $600 million Ambani wedding

By Malavika Pradeep

What is Gnomes vs Knights? Inside the medieval beef dividing TikTok

By Malavika Pradeep

Sadfishing is the toxic social media trend most gen Zers are probably guilty of

By Malavika Pradeep

What Is butt rock? Understanding this polarizing music genre

By Malavika Pradeep

Mpreg: Exploring the fascinating genre of male pregnancy erotica

By Malavika Pradeep

Long Furby trend: Why these elongated toys are going viral

By Malavika Pradeep

What is a femboy? Understanding this gender expression term

By Malavika Pradeep

Kidcore: A dive into the colourful and nostalgic aesthetic trend

By Malavika Pradeep

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