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Malavika Pradeep

As one of our editorial assistants, Malavika enjoys slaying her readers with an 'avant-garde' approach to writing. Apart from her interest in visual cultures, she manages four independent meme pages on Instagram.

By Malavika Pradeep

June 15, 2021

Meet the silent vloggers of YouTube, hypnotising their audience with deeply meditative content

By Malavika Pradeep

June 14, 2021

Samsung’s unofficial AI assistant ‘Samantha’ has already inspired a porn genre

By Malavika Pradeep

June 13, 2021

Finding it hard to focus at work? You may be suffering from ‘tab overload’

By Malavika Pradeep

June 12, 2021

What is gorpcore? A Depop seller explains fashion’s obsession with the great outdoors

By Malavika Pradeep

June 9, 2021

Mastercard is using card expiration dates as a tool to raise awareness against wildlife extinction

By Malavika Pradeep

June 7, 2021

‘Trash streaming’ is a disturbing YouTube subculture where streamers get paid to broadcast abuse

By Malavika Pradeep

June 6, 2021

Lovecore is the wholesome internet aesthetic celebrating romance all year round

By Malavika Pradeep

June 3, 2021

Match made in heaven: Etsy targets gen Z with $1.6 billion Depop acquisition

By Malavika Pradeep

June 1, 2021

Children are using fake IDs to sell explicit videos on OnlyFans

By Malavika Pradeep

May 29, 2021

Gen Z is fuelling an anti-ageing beauty boom with baby Botox

By Malavika Pradeep

May 26, 2021

Introducing Cruggs, ‘the anti-Christ of footwear’ sweeping the internet

By Malavika Pradeep

May 24, 2021

Hot vax summer: White House partners with dating apps to encourage users to get vaccinated

By Malavika Pradeep

May 21, 2021

Introducing the ‘gastronomical’ world of fart fetishes and why some people are into it

By Malavika Pradeep

May 18, 2021

TikTok reveals new job listing and video resume features. How will it work for gen Z employees?

By Malavika Pradeep

May 17, 2021

Scientists have been ageing wine in space. Here’s what happened to it after 14 months

By Malavika Pradeep

May 14, 2021

What is butt rock? Here’s everything you need to know about the ironic music genre


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