Malavika Pradeep

She's a 10 but she's obsessed with people selling long Furbies on Etsy. With a Communications degree from the National Institute of Fashion Technology, India, Malavika has made internet aesthetics and subcultures her entire personality. Apart from her interest in AI, virtual influencers, and bizarre beauty trends, she manages the @mr_touch_me_not meme page on Instagram.

Sadfishing is the toxic social media trend most gen Zers are probably guilty of

By Malavika Pradeep

What Is butt rock? Understanding this polarizing music genre

By Malavika Pradeep

Mpreg: Exploring the fascinating genre of male pregnancy erotica

By Malavika Pradeep

Long Furby trend: Why these elongated toys are going viral

By Malavika Pradeep

What is a femboy? Understanding this gender expression term

By Malavika Pradeep

Kidcore: A dive into the colourful and nostalgic aesthetic trend

By Malavika Pradeep

What is vaporwave? Here’s everything you need to know about the viral music genre

By Malavika Pradeep

Understanding the uwu girl persona in internet culture with two Discord kittens

By Malavika Pradeep

What is HuCow? A dairy queen explains the lactation fetish that imagines women as human cows

By Malavika Pradeep

I attended a Kpop concert on Roblox. Here’s how it’s changing stan culture as we know it

By Malavika Pradeep

What NASA’s 3D-printed moon base means for the rest of humanity

By Malavika Pradeep

Is TikTok’s obsession with the ‘clean look’ yet another toxic beauty ideal in disguise?

By Malavika Pradeep

Baked beans girl and AI sleaze: Every aesthetic and subculture that will shape 2023

By Malavika Pradeep

Reality shifting 101: Inside the TikTok trend visiting parallel timelines in the multiverse

By Malavika Pradeep

A beginner’s guide to choosing the colour of your underwear on New Year’s Eve

By Malavika Pradeep

A risky gamble: scientists want to dim the sun in hopes of slowing climate change

By Malavika Pradeep

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