Malavika Pradeep

SHE/HER

Freelance Journalist

As a chronically online Gen Zer, Malavika's work involves digital investigations, trend research and cross-platform content creation. She loves covering fashion, technology and internet culture stories for audiences with deteriorating attention spans. You can also find Malavika yapping about Hatsune Miku and explaining the plot of Indian rom-coms in Roblox terms.

What is vaporwave? Here’s everything you need to know about the viral music genre

By Malavika Pradeep

Understanding the uwu girl persona in internet culture with two Discord kittens

By Malavika Pradeep

What is HuCow? A dairy queen explains the lactation fetish that imagines women as human cows

By Malavika Pradeep

I attended a Kpop concert on Roblox. Here’s how it’s changing stan culture as we know it

By Malavika Pradeep

What NASA’s 3D-printed moon base means for the rest of humanity

By Malavika Pradeep

Is TikTok’s obsession with the ‘clean look’ yet another toxic beauty ideal in disguise?

By Malavika Pradeep

Baked beans girl and AI sleaze: Every aesthetic and subculture that will shape 2023

By Malavika Pradeep

Reality shifting 101: Inside the TikTok trend visiting parallel timelines in the multiverse

By Malavika Pradeep

A beginner’s guide to choosing the colour of your underwear on New Year’s Eve

By Malavika Pradeep

A risky gamble: scientists want to dim the sun in hopes of slowing climate change

By Malavika Pradeep

10 Christmas-inspired nail art that you can jingle all the way to New Year’s Eve

By Malavika Pradeep

Thanks to gift card scams, it’s beginning to look a lot more shady this holiday season

By Malavika Pradeep

From pick up lines to love poems, ChatGPT has become a digital wingman for gen Z’s dating life

By Malavika Pradeep

European Central Bank claims Bitcoin is on its last legs, but cryptobros aren’t convinced

By Malavika Pradeep

Humanity could soon live inside asteroids, bizarre new study suggests

By Malavika Pradeep

Elon Musk fans want him to run for US President… or become a cult leader on Mars

By Malavika Pradeep

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