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You’ve heard of toxic masculinity. What’s toxic femininity?

By Bianca Borissova

Aug 18, 2021

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By now you’ve heard of toxic masculinity, I even once wrote about toxic monogamy, but have you heard of toxic femininity? Don’t worry, we were just as confused at first. Here is everything you need to know:

What is toxic femininity?

Toxic femininity can manifest in different ways, and therefore, its meaning can vary.

In its simplest form, toxic femininity refers to women shaming other women. Sometimes, this involves using traditional feminine qualities as a means to do so, acting as if there is a ‘right’ or ‘wrong’ way to be a woman. For example—choosing your career over your family, or choosing to grow out your body hair instead of waxing or shaving it. Other times, this can be a little more niche: shaming women in the name of feminism.

In that case, women are being judged for not meeting someone’s expectations or ideas of what feminism should look like. For example, you might be judged for getting plastic surgery because some people might assume you are subscribing to patriarchal beauty standards and therefore giving into the male gaze. Or you may be shamed for wanting to prioritise your marriage and family over having a career, because this gives in to misogynist tradition—but remember, feminism is also about personal choice. As long as you are not harming anyone, it’s not anti-feminist to make a choice that works best for you.

In other cases, examples of toxic femininity can be seen in the way of women using stereotypes attached to their gender as a form of manipulation, which can sometimes get malicious. It’s using qualities such as softness, vulnerability, and fragility in a false manner, and it’s typically white women doing so.

Historically, white women have used these exact traits to falsely convict men and people of colour. Take the case of Emmett Till as an example, who was lynched for allegedly whistling at a white, married woman—who sixty years later admitted to having lied. Take the example of the ‘Victoria’s Secret Karen’ incident that happened recently. Or take a look at a whole TikTok trend that exists for the sole purpose of women falsely using these traits as a tool of manipulation.

How did the term toxic femininity come about?

“There’s toxic masculinity but what are examples of toxic femininity?” asked user u/VysX_ in a recent Reddit thread, sparking a wave of responses. “Being told I’m not a real woman because I don’t want kids. I was told this by a woman,” answered one user. “Women who think other women who enjoy cooking, child-rearing, and homemaking are perpetuating stereotyped gender roles enforced by the patriarchy. Tearing other women down because what they enjoy doesn’t fit into the tiny box of what YOUR version of feminism should be is toxic femininity to the max,” wrote another.

Interestingly enough, toxic femininity isn’t a new term. Previously, it has been used by men’s rights activists as an anti-feminist rhetoric, and a response to them being associated with toxic masculinity. The idea is that women can be toxic too—and of course they can. Anyone can be toxic, regardless of sex or gender identity.

According to Urban Dictionary, toxic femininity traits are developed as a result of how women are treated, and taught how to act by society, often starting off from a young age. Historically, men used to have control over society, meaning it was difficult for women to be seen as equals to them, let alone overpower them. Nor did they really have the actual rights to do so. Because of the patriarchal structures in place, in the eyes of men, women’s best qualities were their femininity—their beauty, their ability to be homemakers, and their social status. Their success almost solemnly depended on this. As a result, women were made to feel like they were each other’s competition.

Today, the pitting of women against each other continues, although it manifests differently. It can be seen in the form of gossip or social exclusion, and in fact, is most common in the modern workplace. According to previous research conducted by the Workplace Bullying Institute, 58 per cent of workplace bullies are women, with 90 per cent of their victims being female too. This is also known as ‘Queen’s Bee Syndrome’ (a term coined by Cecilia Harvey, founder of Tech Women Today), which is when women demoralise their female colleagues in order to manipulate others to think less of them. Pretty twisted, right?

Toxic masculinity, toxic femininity, sexism, misogyny—so many terms, is there really a difference?

Some might see toxic femininity as the antonym of toxic masculinity. Others might simply argue it can’t exist. Many traits of toxic femininity are also traits of internalised misogyny. Both are a bi-product of social gender inequality, and perhaps it would be unfair to judge either without addressing the root of the bigger problem. Some elements of toxic femininity exist because of the ways in which women have been treated for centuries, and pitted against one another—progress takes time, and until we address all of the issues that come with this, it won’t go away anytime soon.

Neither masculinity nor femininity are necessarily good or bad—but it’s toxic displays that hold us back from gender equality. Remember, anyone can be toxic, regardless of their gender identity.

You’ve heard of toxic masculinity. What’s toxic femininity?


By Bianca Borissova

Aug 18, 2021

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Gender non-conforming makeup artist Zain Shah on toxic masculinity and online bullying

By Screen Shot

Nov 21, 2020

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This year, and more specifically this month, the conversation around both online bullying and toxic masculinity has been incessant. For Anti-Bullying Week 2020, as part of the Not Just A Comment campaign, Screen Shot spoke to British South Asian, gender non-conforming makeup artist Zain Shah about the hate he receives, his fight against toxic masculinity through makeup and his advice for anyone else doing the same or struggling to shake off the haters.

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A post shared by Screen Shot media (@screenshothq)

As a British South Asian, gender non-conforming makeup artist, what is your experience with online bullying like?

There’s a lot of hate, from people who don’t understand what I do. These people truly don’t want to understand and are fuelled by insecurities of their own. Being a queer POC and an individual that challenges gender stereotypes makes me a target on many different levels.

What would be your advice to anyone currently fighting toxic masculinity (be that through a celebration of their own identity or using their online presence)?

I would say thank you for speaking about a topic that so many turn a blind eye to. It’s easy to get burnt out when being a social activist, so my advice would be to protect your energy and remember to take care of yourself in the process.

When did you first realise that your interests didn’t fit society’s beauty standards? How did that impact you and your mental well-being?

Differences aren’t celebrated. I realised this as a young teen who enjoyed doing things society deems as typically ‘feminine’, and being called out for it at school; not just by students, but teachers too.

What do you do when you read some hurtful online comments about you in order to look past those?

I don’t engage with the hate. Often, these individuals are looking to get a rise out of you or to start an argument. Nobody has power over you unless you allow them to. I choose not to give value to their opinions or to give away my precious time to negativity.

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A post shared by Zain Shah (@zaddyza1n)

What would you say to people who are struggling with their culture, values and beliefs in order to help them overcome societal pressures?

I would say that while cultures and values can give us a sense of belonging, they don’t often care about the individuals’ happiness. Prioritise yourself, and choose your happiness first.

You use your platform as a way to encourage more comprehensive beauty standards. So far, what changes have you seen in your industry as well as in people’s mindsets?

I’ve seen other young South Asians step into their own power and reject society’s narrow standards of beauty. A few beauty brands are on the path of championing true diversity by moving past tokenising people of colour.

How mindful of online bullying would you say you are when posting new content online?

To be honest, I don’t factor it in anymore but I did at the start. If you’re proud of your work, nothing else matters. Stand by your art.

What boundaries have you set on your social media platforms in order to keep some aspects of your life ‘safe’ from online bullies?

As I mentioned, I don’t engage with the hateful comments and messages I receive. I also give myself frequent breaks from checking my social media, especially after I post.

If you could, what kind of life advice would you give your younger self?

You’ve got to make bad choices to learn how to make better ones. Live in the moment and enjoy every aspect of what you do. Also, don’t be so hard on yourself!

Finally, what is the best thing you would recommend people to do for Anti-Bullying Week 2020?

Check-in with yourself and address any negative behaviours and patterns you may have. After you’ve done that, start a discussion with your friends and family and call out any ‘bullying’ that you see.

Online bullying can affect everyone, including children, teens and adults. No one should go through the distress and loneliness that the brutality of hateful comments can lead to. With the help of Ditch The Label, we found it crucial to encourage others to open up about the hurtful comments they receive in order to knock down the idea that online abuse is acceptable.

You too, share on social media a picture or a video of the meanest comments you’ve received. Use the hashtag #NotJustAComment and encourage others to do the same. Reach out to anyone who you think might be suffering from bullying and donate if you can to help support the incredible work Ditch The Label is doing!

Gender non-conforming makeup artist Zain Shah on toxic masculinity and online bullying


By Screen Shot

Nov 21, 2020

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