Emma O'Regan-Reidy

As one of Screen Shot's columnists, Emma is specifically passionate about the visual culture of music videos. When not writing about Solange, her work traces trends in contemporary food, technology and fashion at all levels of consumption.

How LinkedIn has managed to appeal to four generations at once, gen Z included

By Emma O'Regan-Reidy

What is demi method makeup, and what’s its connection to an alleged MLM scam?

By Emma O'Regan-Reidy

Skincare who? Scalp treatments and hair care content are gen Z’s new favourite trends

By Emma O'Regan-Reidy

The wrong shoe theory has blown up on TikTok. Here’s how you can apply it to your autumn wardrobe

By Emma O'Regan-Reidy

Dry brushing: Gwyneth Paltrow’s obsessed with it but does it actually offer any benefits?

By Emma O'Regan-Reidy

Gen Z say see ya to the bra. Are there any downsides to going braless?

By Emma O'Regan-Reidy

6 of Rosalía’s iconic fashion moments and how to recreate them

By Emma O'Regan-Reidy

Big statement belts are back, and they’ve heard about gen Z’s obsession with functionality

By Emma O'Regan-Reidy

5 iconic celebrity airport outfits and what to buy to achieve them

By Emma O'Regan-Reidy

What is affordable affluence, and why is Erewhon everywhere?

By Emma O'Regan-Reidy

From Kylie Jenner to Kate Moss, shop the hottest naked dress options for a fabulously sheer summer

By Emma O'Regan-Reidy

What are acid graphics and why are they all over your TikTok FYP?

By Emma O'Regan-Reidy

Build yourself an Emily Ratajkowski-approved wardrobe with these 22 fashion must-haves

By Emma O'Regan-Reidy

From Bella Hadid to Kendall Jenner, why did everyone stop wearing trousers? The no pants trend, explained

By Emma O'Regan-Reidy

Get the look: channel your inner Bella Hadid with these 5 balletcore-inspired fits

By Emma O'Regan-Reidy

Inside pig butchering, the new online romance scam sweeping the UK

By Emma O'Regan-Reidy

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