I never knew until recently that what I really needed in my life was what appeared to be a series of videos of rappers performing on stage and getting down hard to perhaps one of the warmest little girly songs ever written, aka ‘Bubbly’ by Colbie Caillat.
The thing is, these rappers aren’t actually dancing to ‘Bubbly’, in reality, they’re getting litty and dancing hard to their own tracks. But my trusty online girlies cut the audio so that innocent scrollers simply assume that Post Malone all of a sudden has a thing for soft pop. And to be fair, that wouldn’t be the craziest assumption.
The “Bubbly trend,” as some people are now calling it, has seriously blown up over the past few days—and no rapper is safe. Some of my favourite iterations involve Tyler, the Creator and Lil Uzi Vert:
I have to say, the funniest and easily most iconic trends that go viral on TikTok are the ones that simply have zero deeper meaning or message. There are quite literally nada brain cells that went into this trend, and I just couldn’t be more obsessed with it. The videos are all incredibly high performing, with the Post Malone variations gaining upwards of 100,000 views and the original Tyler, the Creator clip—posted by the user @bl4me_itonthe_juice—gaining an insane 11 million views and 3.3 million likes.
In terms of the Tyer, the Creator clips, a lot of the footage came from the artist’s recent Camp Flog Gnaw carnival. The event returned for the first time since 2019 and featured musicians such as SZA, Ice Spice, and Kali Uchis.
Watching these men in such a silly goofy mood is also definitely helping combat the collective pain the UK is going through right now with David Cameron back in the cabinet and Nigel Farage onto his way into the I’m a Celebrity… Get Me Out of Here! jungle.
I’m not entirely sure who the first netizen was to kick off the “Bubbly trend.” There are a lot of hints suggesting that it was @bl4me_itonthe_juice but there’s been no official confirmation. Either way, it’s led to a magical wave of content that is single-handedly getting me through the week. Cheers to that.