Meta’s coming for Elon Musk’s bag: Everything you need to know about the latest Twitter copycat, Threads

By Mason Berlinka

Published Jul 4, 2023 at 12:19 PM

Reading time: 2 minutes

It’s been a bumpy road, to say the least, on the wild ride that has been Elon Musk’s Twitter takeover. But, it’s looking like it might be about to crash for good. Facebook parent company Meta is set to launch a rival to the infamous bird app in the US on Thursday 6 July 2023 in the form of a platform named Threads, aptly dubbed as—“an Instagram app.” So, what’s different about Facebook’s version of the app, and should any of us care?

What is Threads? And how is it different from Twitter?

Mark Zuckerberg’s attempt at a Twitter-style app appears to offer very few differences so far, aside from a promise that the app will be “sanely run.” The platform will be first and foremost a “text-based conversation app,” much like Twitter aspires to be, although deep down we know these apps are in reality hotspots for flame wars, leaks, and cancel threads. Hey, I just got the name.

Zuckerberg is directly ripping off the notorious threads that have long been synonymous with Twitter. I won’t lie, I’m kind of here for this catty behaviour from tech billionaire Zuckerberg, I didn’t know he had it in him. Although saying that, the semi-fictional plot of The Social Network did always suggest he had a petty streak.

Screenshots that have appeared on the Apple store listing for the app show a clean user interface and a recognisable layout, one that won’t alienate anyone planning to jump ship from Musk’s dumpster fire of an app.

Meta’s coming for Elon Musk’s bag: Everything you need to know about the latest Twitter copycat, Threads

Zuckerberg hopes to make the transition even easier for hesitant netizens by allowing them to log in with their already up and running Instagram account, and even import their existing followers from the app.

Musk sparked the fury of Twitter users over the weekend by rate-limiting the amount of posts that could be viewed by non-paying accounts. A move by Musk to limit “data scraping” of the website, but more than likely a ploy to squeeze more money out of its users. In stark contrast to this, Threads will have no subscription plans and no limits on the amount of content its users can view.

Plus, with the news that TweetDeck will soon be going behind a paywall, it’s almost as if Elon wants his app to fail. The Tesla CEO is making it way too easy for his future cage match opponent.

Although Threads seems as though it’ll be a decent alternative to Twitter, users online were quick to point out the amount of data Meta is already asking from you when you sign up for the new platform.

Although this prospect might be scary to the more data-protective internet dwellers, I’m already on Instagram, so I know Zuckerberg has all this information anyway. I’ve already sold my soul to the data devil, but if information hoovering is something that worries you, Threads may not be an ideal solution to the Twitter problem—you might want to try Mastodon, or T2 Social instead.

It’ll be interesting to see how Threads approaches freedom of speech and censorship, issues that have been a huge part of the Twitter discourse, and something that is allegedly very close to Musk’s heart, despite his repeated hypocrisy surrounding it.

Keep On Reading

By Mason Berlinka

Meta advised to ‘free the nipple’ after non-heteronormative couple unjustly penalised on Instagram

By Charlie Sawyer

Elon Musk fanboys are now worshipping this $600,000 monument of him riding a rocket as a goat

By Charlie Sawyer

What to do if your landlord increases your rent, from negotiating to appealing to a tribunal

By Abby Amoakuh

Ballerina, beauty queen and Mormon: Who is Ballerina Farm owner, Hannah Neeleman?

By Louis Shankar

Nex Benedict’s tragic death proves the US and UK have learnt nothing about inclusivity in schools

By Charlie Sawyer

Woman who claimed to be Madeleine McCann breaks silence months after DNA test

By Fatou Ferraro Mboup

Lego urges California police department to stop using its toy heads for mugshot images

By Charlie Sawyer

Ron DeSantis’ administration links pro-Palestine student group to terrorism and bans it from campus

By Abby Amoakuh

New Brandy Melville HBO documentary paints CEO Silvio Marsan as super creepy

By Alma Fabiani

Congratulations Wonka, you’ve officially snapped me out of my Timothée Chalamet obsession

By Charlie Sawyer

Jacob Elordi accused of grabbing radio employee’s throat over Saltburn bathwater prank

By Fatou Ferraro Mboup

Annie Leibovitz’s Zendaya Vogue shoot reignites call for Black photographers

By Charlie Sawyer

Donald Trump warns of chaos and bedlam if his name is kept off the US presidential election ballot

By Fatou Ferraro Mboup

Former boy band member accuses Taylor Swift of performing demonic rituals at concerts

By Charlie Sawyer

Kill them all, US Congressman Andy Ogles tells activist when asked about Gaza

By Charlie Sawyer

Dwayne Johnson revokes Joe Biden endorsement. Wait, is The Rock running for president?

By Abby Amoakuh

US hospitals now required to get explicit consent for pelvic exams to combat gynaecological violence

By Charlie Sawyer

From payday budgeting to savings account strategy, here’s how to become a finance baddie

By Charlie Sawyer

2023 was Jeremy Allen White’s year. Why? Because being committed to the job is sexy

By Abby Amoakuh

Mainstream media’s criticism of 9 to 5 girl is proof that boomers will always be out to get gen Z