Harry Styles rivals Goop founder Gwyneth Paltrow with new line of sex-themed perfumes

By Charlie Sawyer

Published Aug 21, 2023 at 12:26 PM

Reading time: 1 minute

Move over Miss Paltrow, because Harry Styles is coming for your brand. It turns out that being a global superstar and award-winning musician isn’t enough for the former One Direction member, because he’s now reportedly decided to expand his portfolio to include a line of sex-themed perfumes.

Sitting under his umbrella brand Pleasing, the perfume collection comes soon after it was announced that Styles had brought on none other than former Goop creative director Shaun Kearney as Pleasing’s new CEO. One of the brains behind the infamous vagina-scented candle is clearly a sought-after guy.

During his time at Goop, Kearney worked closely with Paltrow, cultivating an incredibly popular brand, even in spite of the fact that its CEO has a habit of promoting pretty unhealthy and toxic wellness routines.

The three candles are set to be called ‘Rivulets’, ‘Closeness’ and ‘Bright, Hot’ and what appears to be product descriptions have been circulating Twitter:

‘Rivulets’ promises to provide a smell reminiscent of “a delightful encounter with a stranger” and the “slanting light of an unfamiliar room,” while ‘Closeness’ is more reflective of “a brush, a touch, a whispered ‘yes’. Skin pressed against skin.” I mean, these are sounding as though they’re lyrics pulled straight out of Styles’ next album.

Pleasing’s other products include nail varnishes, lip care, and a series of hoodies and T-shirts—all with Styles’ signature touch, of course.

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It’s not yet been announced when the perfumes will be available for purchase, but I’m sure once they do go live, there’ll be a large number of superfans rushing to get their hands on a sample of sex.

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