A little bird told me that Harry Styles is currently working on his own beauty brand. By ‘little bird’, I mean US Weekly. On Friday 28 May, the publication reported that Styles’ name was listed on a new trademark filing for a “perfume and cosmetics” business. The document in question is for a company registered as ‘Pleased As Holdings Limited’ and lists Styles as the ‘director’ alongside his personal assistant, Emma Spring.
The mind-blowing news was first reported by @TheHarryNews on Twitter, which discovered the company in the UK Company Directory. While there’s no further information on what sort of products we can expect from the brand, the singer is known to be partial to some iconic nail polish looks.
“Previously, fans have said that Tom Ford’s Tobacco Vanille smells exactly like Styles, so perhaps we can expect some Harry-scented perfume, also,” writes Dazed Beauty. For now, Styles has yet to publicly comment on the filing. Yep, we’re freaking out too.