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Here are 8 social media marketing techniques you need to try

By Alma Fabiani

Aug 18, 2021

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Social media is one of the best things that ever happened to marketing. When businesses successfully harness the power of social media, they become unstoppable. Here are some of the best social media marketing techniques you need to start using now.

Start using chatbots

Chatbots are the future of marketing. They’re a brilliant way to provide information, engage with customers, and answer questions instantly. They can also be used as part of your retargeting campaigns to deliver content via push notifications to people who have already visited your website or app.

Create a personalised experience for your customers

People want to feel special. Creating a personalised experience for each of your customers should be part of your marketing strategy. This could include offering discounts based on actions they’ve taken or even just giving them a heads up about new products and services that might interest them. Remember that it’s also important to keep track of the information you learn from your customers.

Create an efficient content marketing strategy

Content marketing is a key part of any marketing campaign, but it can be difficult to put together a strategy that works. You need to create and identify the best types of content for your business and then get in touch with influential people who will help you spread the word about them. Good quality content is essential if you want to succeed in marketing.

Run online promotions

Online promotions are a great way to get more customers. You can run special deals that will be available exclusively online, or you can use social media platforms like Facebook to target people in very specific categories. This allows you to attract anyone who might be interested in your products and services. Online casinos like Luckynuggetcasino.com use this technique to great effect.

Use brand advocates

Bringing brand advocates on board can be a powerful way to grow your company. These are people who love your products and services, and they’re eager to share their experiences with others. If you manage to recruit enough brand advocates, you’ll have a marketing machine that works for you 24/7.

Create profiles on the relevant channels

A lot of people don’t realise that social media channels are all different. The techniques that work on one channel might not be effective anywhere else. Make sure you have a presence on every major social media channel, and then use each platform to its fullest potential.

Establish a social media budget

You can’t grow your business if you aren’t devoting enough time and resources to social media. Make sure that you have a budget in place, which will allow you to implement strategies that boost your social presence. You should also come up with a plan for the future so that you don’t waste money on projects that don’t work.

Run cross-channel campaigns

It’s important to consider the roles that various channels play when you’re putting together a marketing campaign. A good way to approach this is by running cross-channel campaigns. These usually target all relevant social media platforms, and they might also include emails, blog posts, videos, or any other mediums that you believe will help spread the message.

Here are 8 social media marketing techniques you need to try


By Alma Fabiani

Aug 18, 2021

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Am I shadowbanned on Instagram? Here’s how to tell and what to do

By Helena Kate Whittingham

Dec 2, 2020

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Why is my Instagram account shadowbanned?

The four ‘official’ reasons your Instagram account might have been shadowbanned:

1. Your account is continually being reported.

2. You are using software that violates Instagram’s Terms of Service, such as buying fake followers or auto-posting websites (Buffer is fine). You can use this link to see how to remove third party posters from your account.

3. You are exceeding your daily/hourly limits of engagement. Depending on the age of your account you receive 150 likes, 60 comments, and 60 follow or unfollow per hour.

4. You are using a broken or abused hashtag. Even innocent hashtags such as #besties can, and have become overrun with ‘offensive’ material. Instagram will ban or limit broken hashtags. So, if you use it, you will get shadowbanned. Here is a list of all banned hashtags you should avoid in 2021.

You can also check whether you’ve actually been shadowbanned on the app by going through those 3 simple steps.

What does shadowbanned mean?

Shadowbanningalso called stealth banning, ghost banning or comment ghostingis the act of blocking or partially blocking a user or their content from an online community. Anyone who gets shadowbanned will not be told that they are, and most users will only realise it after a while. Signifiers include a noticeable dip in likes on new posts, or someone else notifying they are unable to tag or search the shadowbanned account.

Shadowbanning has been recorded on various internet platforms since the 80s, but it only started appearing on Instagram in 2017. Instagram explained that the ban is intentionally coded and that it aims to stop bots, spammers, as well as protect younger users from being exposed to ‘sensitive’ material. With around 1 billion users, it’s impossible for Instagram to monitor all its content manually, so specific topics have been classified as triggering.

Because of Instagram’s regular changes to its algorithm, these triggers are hard to keep tabs on. That’s why, in the same way banks might block your bank account as soon as they see fraudulent behaviour on it, Instagram shadowbans an account as soon as it deems it contains triggering content. However, as many people have witnessed in the last few months, the ban can sometimes block some accounts that don’t seem to be violating any terms. The question is, what does Instagram really qualifies as ‘triggering content’, and what can be done to avoid getting shadowbanned?

When Instagram started its trial to remove likes last year (mostly in the US at first), the social media platform also asked for a push in ‘authenticity’, and yet, there seemed to be a rising number of accounts deletion and censorship at that time. What I had noticed myself on my Instagram feed had then been confirmed by journalist Chanté Joseph in an article for The Guardian, which highlighted how the platform was, and still is, shadowbanning creative accounts, and queer-inclined ones more specifically.

London’s party and DJ collective Pxssy Palace has been one of the many accounts affected by the 2019 shadowban. Screen Shot spoke with them about it, “There is no denying that the algorithm is targeting specific groups as we can all see it for ourselves. Not being able to search people’s accounts under the ban, not seeing posts from people in months and the list is continuously growing. The fact is that racist posts have been left on feeds as they ‘do not break any of the community guidelines’ and it’s wack, as we have people’s accounts being taken down left, right, and centre for calling out these racist, homophobic individuals.”

Talking about how long exactly this has been going on, the collective added, “This has been going on for a while now, it’s been BPOCs who have been heavily targeted for also speaking out time and time again. The algorithm will never favour us and Instagram denying time and time again that it doesn’t shadowban is beyond frustrating now. It’s also frustrating how much we have been relying on this platform to connect with our community and inform them about events, so we are beginning to foster community offline and in other methods such as mailing lists and WhatsApp groups.”

As Pxssy Palace highlighted, this shadowban is particularly distressing to queer accounts, which actually rely on the social media platform to promote and sell tickets for events. As trivial as it might seem, the ban largely affects the LGBTQ community. “We shouldn’t have been relying on Instagram as the only method [for promotion], however, it was a really great tool. The internet could turn off tomorrow and we would have no idea of what’s going to happen—it’s a wake-up call to make sure we are fostering offline communities, so we are protected. At the moment, Instagram is directly affecting ticket sales, and therefore the livelihood of QTIPOC who work with us regularly,” shared Nadine Ahmad with Screen Shot.

The Instagram shadowban supposedly lasts for 14 days, although many users claim that they have been shadowbanned for several weeks, and sometimes even months. 

10 tips to get un-shadowbanned

So, if you think you have been shadowbanned too, here are 10 tips to get rid of that nasty shadowban:

1. Detox

Apparently, some people say that a two-day silence helps remove the ban. After that, feel free to keep on engaging, chatting, and using the platform as usual.

2. Hashtag no more

Delete hashtags from your recent posts, as some of these might be blocked or banned. Additionally, place your hashtags in the caption of your posts, not in the comments section, and don’t go overboard with hashtags. Never go near the maximum number of hashtags (30), and never repeat hashtags.

3. Keep it similar

Don’t make sudden changes to your user info, bio, email address during this period. Avoid any mass liking, mass commenting, following or unfollowing spree.

4. Report

Contact Instagram and tell the company that your posts aren’t showing up in hashtag searches, but don’t tell them you’ve been shadowbanned.

5. Pics and vids

Currently, the algorithm favours videos, and imagery over text, especially for sponsored posts.

6. Sock it

Create a backup account, also known as a ‘sock’.

7. Male only

Try switching your profile to Male as @dyelindsey reports.

8. No third party

Check on Instagram which third-party applications you’ve given permission to, and delete as many as possible.

9. C*nsor your language

Use censored language, such as ‘s*x’, and acronyms.

10. No spam

Avoid engaging in any spam-like behaviour, such as mass liking, leaving short, duplicate comments, or regularly using keywords that are likely to flag as questionable.

In the meantime, let’s hope that the tips above help you prepare for the next shadow ban. If you think your account is somehow still getting censored for one reason or another, here’s my last trick that I originally found on the app itself. When you post some new content on Instagram, make sure you and your followers first save the post before liking and sharing it—the more, the better apparently. Good luck!

Am I shadowbanned on Instagram? Here’s how to tell and what to do


By Helena Kate Whittingham

Dec 2, 2020

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