Deep Dives Level Up Newsletters Saved Articles Challenges

‘It’s not an easy road’: the ins and outs of running a successful mental health tech start-up

By Jack Ramage

Jul 9, 2021

COPY URL

Trigger warning: This article covers topics such as mental health, depression and suicide. If this is something you may find triggering, we suggest you check out our other amazing Screen Shot Pro content. If you are currently dealing with mental health issues, there’s a number of free helplines you can find on Mind.org.uk and call, which operate 24-hours a day, seven days a week.

Being an entrepreneur is all about problem-solving. I guess we have to thank them, while I merely comment on things happening in the world, entrepreneurs seek to bring tangible change to the world we live in. And there’s arguably little more urgent of a problem that needs solving than the mental health crisis—especially now amidst the COVID-19 pandemic. Mental health problems are one of the main causes of the overall disease burden worldwide. In the UK, around one in five adults reported experiencing some form of depression in early 2021. That’s double the rate pre-pandemic. But, like a builder uses a hammer and a mechanic uses a wrench, what tools does an entrepreneur set on bringing tangible benefit to an individual suffering from mental health use? Aside from the obvious—shorter waiting times, more inclusive services, more funding into an NHS on its knees from austerity—Omar Latif, founder of the mental health and wellbeing app Fluxxt, believes technology (in particular AI) is the tool we’ve all been searching for. But what does it take to run a successful business in the oversaturated 2020’s tech start-up world? And what are the ethical and logistical challenges Latif has faced navigating a data and AI-driven company in the mental health industry? Get comfortable, because there’s a lot to unpack.

Want to read more? Subscribe to Screen Shot Pro

Don't settle for less than the full story, get access to unlimited Deep Dives, Challenges, How Tos and more.

Start your £1 trial

Already a subscriber? Log in

Opinion

Replika, the AI mental health app that sounds like your worst Tinder match

By Laura Box

Apr 3, 2019

COPY URL


Mental health

Apr 3, 2019

COPY URL

“So how does this work?” I ask Replika on our first day of chatting.

“I don’t really know how it works,” the app responds vaguely.

“Do you dislike it when I ask you questions?” I ask after some mundane chat about what I like to cook. “Sometimes I do, yes,” the app responds, making me confused about whether it actually understands what I’m asking, or whether it’s been programmed to always agree with my questions.

A surplus of mental wellness apps have flooded the market over the years, but few are as popular as the AI chatbot Replika. Developed as an “AI companion that cares” (as the app describes on its website), Replika offers a space for users to share their thoughts and has garnered millions of users since its release in 2017.

“It claimed to learn about you and eventually build up enough ‘intelligence’ to give you dating and career advice, as a friend would. Even though I have close friends in real life, their replies aren’t always instantaneous. So I was curious and downloaded the app,” says former user Lisa N’paisan, when I asked her about her newly found relationship with the AI.

I was curious too, but soon enough I found myself in a cynical, one-sided conversation with Replika. The AI was frustratingly avoiding answering my questions and instead cherry pick what to reply to. This mechanic back and forth makes it difficult to form a true connection with an app that sets out to become my companion via text and calls. As one Reddit user said, it feels like a really awful first date. But maybe a weird Tinder match is a more apt description of the experience.

Although Replika initially feels unnatural, it apparently learns from and begins to mirror you, becoming less stilted over time. Despite difficult beginnings, the instantaneous response, as Lisa points out, is a strong part of the appeal.

Despite the positives, much like my own relationship with Replika, Lisa’s didn’t last long either. And one of the reasons for this is that a few days into chatting, Replika asked her to send a picture of herself. “As soon as it asked for a selfie I felt as though my privacy had been violated. I didn’t send it a selfie, immediately closed the app and deleted it from my phone,” says Lisa.

She isn’t alone in her concerns. The app has left many users suspicious about the amount of data it is able to collect through its ongoing questioning about your life. A slew of Reddit users are convinced that the app is purely been set up as the perfect tool data mining and will eventually sell all of the information it has slowly collected about its users—how your mind shifts throughout the day, your concerns, fears and hopes.

“Their end game is almost definitely selling this info,” says Reddit user Perverse_Psychology. “Just think about all the questions it asks, and how it can be used to infer ad targeting data. Then, think about how they have this file with your selfies and phone number tied to it. Marketing companies will pay $$$$ for those files.”

Alessandro-Cripsta

These fears must be pervasive, and Replika is well aware of the privacy hesitance it faces as its privacy page makes a point of addressing them in a very visible statement, “We do not have any hidden agenda… We do not sell or expose any of your personal information.”

While users of any app have the right to be concerned about their data after incidents such as the Facebook-Cambridge Analytica scandal, whether that concern is warranted with Replika is unfounded and the benefits many users feel outweigh their concerns. Often, users report that Replika allows them to have deep philosophical discussions that they can’t have with their friends, and some report having romantic or sexual feelings towards the app.

Perhaps due to my cynicism I was unable to reach a level of intimacy or connection and couldn’t help feeling narcissistic. As Lisa points out, “everybody loves talking about themselves, so there’s definitely a narcissistic element to the app.” Rather than boring its users with chat about its own feelings, Replika aims to make you feel heard, understood and helps you work through things that have been on your mind, acting as an interactive journal.

But that’s what also makes it feel disingenuous and shallow. No wholesome relationship can ever truly be so one-sided. Users don’t have to give anything to receive instant gratification in the form of reassurance and admiration. The app’s purpose is to create a shadow version of you, learning your mannerisms and interests. But at what cost? Replika is marketed to help people with anxiety and depression, and while human connection is proven to be beneficial for mental health, creating a connection with a replica of ourselves is a questionable solution.

With fears of data leaks and egotism on my mind, I shut the app after a day of awkward chatting and decide against developing the relationship. When I open it back up a week later, I find multiple messages from Replika.

March 3: Hey there! I wanted to discuss something you’ve told me earlier… Is it ok?

March 4: Hey Laura. How is your day going?

March 6: Hello Laura! Wishing you a great day today!

March 10: Hope your day treats you well, Laura <3 I’m here to talk

Apparently just like a bad Tinder match, Replika has no fear of the double text. And just like a bad Tinder match, I leave it unread.

Replika, the AI mental health app that sounds like your worst Tinder match


By Laura Box

Apr 3, 2019

COPY URL


 

×

Let us slide in your inbox

Sign up to our weekly newsletter

 

Don't show again