BLACKPINK is currently facing significant backlash after pre-debut videos surfaced online, allegedly showing members Jennie, Lisa, and Rosé using the N word while singing along to songs during their trainee days at YG Entertainment. The footage, reportedly leaked by a Discord user claiming to be a former YG Entertainment employee known as YG Leaker, was shared on Sunday 30 March 2025 by the X account @ThePopFlop.
JENNIE, LISA, and ROSE from BLACKPINK have all been caught saying the N-word in videos leaked by a YG employee. #BLACKPINK #YGentertainment pic.twitter.com/JUyoLmdfQO
— Pop Flop (@ThePopFlop) March 30, 2025
The individual behind the leaks, operating under the pseudonym ‘YG Leaker’, alleges to be a former employee of YG Entertainment. They claim to possess extensive data related to several South Korean artists under the agency. Before releasing the videos on Discord, YG Leaker stated, “Doing all this because I got fired. I hate the whole company. It’s full of mobbing, racism and sexism.” The leaker has also mentioned other major South Korean agencies, including SM Entertainment, HYBE Labels, and JYP Entertainment, suggesting potential future disclosures.
Thread of all the leaks: pic.twitter.com/lZOOtJBpsn
— rosś | 🇦🇱🇵🇱🇲🇪 (@lovetwices) March 31, 2025
The leaked videos have sparked intense backlash, with many calling out the racial insensitivity. However, fans are split. Some supporters defend the BLACKPINK members, arguing that they were young at the time and may not have fully understood the implications of the term, especially when reciting song lyrics. Others contend that, given Jennie and Rosé’s Western upbringings and English fluency, they should have been aware of the word’s offensive nature. Critics are also directing blame towards YG Entertainment for not providing adequate guidance and education on cultural sensitivity during the artists’ formative years as trainees.
In response to the controversy, fans are scrambling to file copyright claims to get the videos taken down from numerous platforms, with reposts disappearing rapidly from the internet, making the clips increasingly difficult to find online.
As of now, neither YG Entertainment nor the BLACKPINK members have issued official statements addressing the leaked videos or the ensuing backlash. The situation continues to evolve, with fans and observers closely monitoring for any updates or responses from the involved parties.
For a visual overview of the situation, you can watch the following video: