Less than one day after making headlines for donning a hoodie that read ‘White Lives Matter’ at his latest Yeezy fashion show held during Paris Fashion Week, Kanye “Ye” West has now shared an Instagram Story claiming that the Black Lives Matter (BLM) movement was “a scam.”
The rapper hosted a presentation in Paris on Monday 3 October 2022 to debut his SZN9 collection. It came hours after Ye, 45, hinted that some famous faces would be making an appearance at the show after sharing an Instagram post with childhood photos of the likes of Beyoncé, Rihanna, Naomi Campbell and even his ex-wife Kim Kardashian with the teasing caption ‘SZN9’.
During the show, West appeared in the dimly lit room wearing a black jumper with ‘White Lives Matter’ printed on the back in white font teamed with a baseball cap, while models also wore jumpers bearing the controversial slogan.
The slogan is obviously a spin on the Black Lives Matter movement which aims to shed light on racism and discrimination while amplifying the voices of the black community.
Ye’s recent Story read, “Everyone knows that Black Lives Matter was a scam. Now it’s over, you’re welcome.” While the fashion designer is yet to explain exactly what he meant, it’s not hard to guess what he’s referring to here.
Back in April 2021, a New York Post article revealed that American activist and co-founder of the BLM movement Patrisse Cullors had purchased four homes for nearly $3 million. The transaction had not been previously reported, and Black Lives Matter’s leadership had hoped to keep the house’s existence a secret.
Documents, emails, and other communications about the luxury properties’ purchase and day-to-day operation suggested that it has been handled in ways that blur, or cross, boundaries between the charity and private companies owned by some of its leaders. It created the impression that money donated to the cause of racial justice had been spent in ways that benefit the BLM leaders personally.
While it’s a strong possibility that Ye is referring to this past scandal, his notorious history of insensitive choices can’t be ignored. In 2018, he was slammed for endorsing former President Donald Trump by wearing a red ‘Make America Great Again’ cap while meeting the problematic commander-in-chief at the White House.
That same year, West received immense backlash after stating that African American slavery was “a choice” during a rant at TMZ’s offices in California.
It’s only a question of time before the ‘Gold Digger’ rapper comes out with yet another appalling opinion.
In March 2022, American rapper Kanye “Ye” West was suspended from Instagram for 24 hours after his attacks on Pete Davidson, Kim Kardashian and Trevor Noah were considered a violation of the platform’s policies on hate speech, bullying and harassment. Since then, Ye’s Instagram page was wiped empty of all posts… until now.
Breaking his Instagram silence on 23 May 2022, the rapper has returned to the platform to tease his new business venture with McDonald’s. This time, however, he’s not featured in another one of those “Let me get uhhhhhhhhh” Super Bowl commercials that went viral in February 2022. Nor does this collaboration have anything to do with Ye’s homage to the golden arches with his The McDonald’s Man poem, which landed inside Frank Ocean’s Boys Don’t Cry magazine.
Though the artist has had plenty of brushes with the fast food giant, this collaboration is a bit different. This time around, he’s cooking up a new design for McDonald’s food packaging altogether.
“Ye teams up with industrial designer Naoto Fukasawa to reimagine McDonald’s packaging,” the Instagram post uploaded to Ye’s account read. The blurry picture of the reimagined packaging looks like a mini sandwich in itself—complete with a transparent wrapper showcasing the contents of the box with the famous golden arches on top.
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It should be noted that Ye’s reimagined McDonald’s packaging falls perfectly in line with the rapper’s minimal and understated approach to Yeezy and his infamous interior decor style. It is also a far cry from the traditional McDonald’s design, which features brightly-coloured boxes with the iconic logo.
The Instagram post in question came just a few hours after Ye teased the collab on his Story, by referencing a line from his 2005 hit ‘Gold Digger’ where he raps: “He got that ambition, baby, look at his eyes. This week he moppin’ floors, next week it’s the fries.”
“Next week it’s the fries,” he went on to write under the photo of the redesign.
While TMZ pointed out that Ye was spotted with his girlfriend Chaney Jones in Japan earlier this month—where he was possibly working with Naoto Fukasawa on finalising packaging ideas—the announcement shook the internet as soon as it was uploaded onto Instagram.
“Bro is doing side quests,” a top comment under the post read, while another admitted how they were “still waiting on that McDONDA meal.” While many praised the packaging for its futuristic vibes, others rejoiced at Kanye’s return to Instagram. “Babe wake up ye posted,” a user wrote.
Meanwhile, the news sent Twitter into a whole other social media rut. And we’ve rounded up some of the best reactions to Kanye’s “McYeezy” on the platform: