DJ Khaled and Fat Joe join OnlyFans. What does this mean for other creators?

By Malavika Pradeep

Published Jan 26, 2021 at 12:00 PM

Reading time: 2 minutes

13991

Last week we had Bernie Sanders on a chair, this one we have DJ Khaled on OnlyFans. Though #PutBernieAnywhere was just free entertainment making its rounds on the internet, DJ Khaled’s newest ‘venture’ with Fat Joe is not.

Taking Instagram by storm, DJ Khaled announced the launch of his joint OnlyFans page with Fat Joe, gently urging his fans to subscribe and tune in for exclusive access to their OnlyFans content starting 25 January 2021. Along with this gentle reminder, phrased as “IF I WERE YOU PUT YOUR MONEY ON ME,” he stated that the account solely exists to “motivate, inspire and spread positive vibes,” or “the light” as he terms it.

 

View this post on Instagram

 

A post shared by DJ KHALED (@djkhaled)

What will Dj Khaled and Fat Joe be posting?

DJ Khaled and Fat Joe’s joint OnlyFans aims to be a fresh breath of air among all the doomscrolling and will feature insights into their personal lives. The content is scheduled to start with a basketball face-off series called ‘The Rematch’, followed by them dining and hanging out in their studio with other guests.

“We’ll be sharing content that’s not anywhere else….it’s the light,” Khaled said in a statement, reported by Complex. “We also wanted to create a community that’s full of positivity and hype each other up! We want to get to know our actual fans,” Fat Joe added.

Subscription to “the light” will supposedly shed you $20 a month and it seems like DJ Khaled and Fat Joe are not the first A-listers to branch out into the uncensored social media platform. Chris Brown and Lil Pump are some of the celebrity pioneers on the platform followed by Cardi B who redefined the purpose of OnlyFans by using it as a promotional tool for her legendary ‘WAP’ single. Many other celebrities have revealed their plans to join including Michael B Jordan, who is set to dedicate the page to his quarantine moustache: “Murphy.”

What does celebrity intervention mean for other creators on OnlyFans?

OnlyFans has become a popular hub for adult entertainers over the lockdown. They share exclusive content including pictures and performances in exchange for a subscription fee. In an era synonymous with rampant unemployment, it was no surprise to witness the migration of many onto the platform in search of primary sources of income.

Over time, however, the platform has also been deployed as a promotional tool where celebrities push out new projects and ventures. These influencers successfully redirect their followers across platforms to engage with their content on OnlyFans. This essentially means a loss in demand for other non-celebrity content creators on the platform. It makes their work more challenging, time-consuming and less financially rewarding, eventually discouraging them off the platform.

Apart from societal criticisms, The New York Times reports the involvement of personal risks like ‘doxxing’—a form of online harassment where users dig up and publish private information with malicious intent, and ‘capping’—sharing of unauthorised screenshots or recordings on the internet. All of this adds to their fear of not being able to pay their bills for tomorrow or land a traditional 9 to 5 job in the future.

The fact that Tim Stokely, CEO of OnlyFans, admits to being eager to “take OnlyFans out of the pornography niche and make it a platform for all sorts of influencers and audiences” does not help their case either.

How is the internet reacting to all this?

One can either have a field day counting the number of fire emojis on DJ Khaled’s Instagram announcement or counting the number of ‘wait, what?’s on his Twitter thread. There is simply no in-between. While the majority lean towards questioning their own existence along with DJ Khaled’s on OnlyFans, some can’t wait to spend $20 to see the producer and rapper shoot hoops on the platform.

https://twitter.com/gentryyy/status/1351649336438919170

With celebrities increasingly conquering OnlyFans, we can only hope there won’t be “another one” (after “Murphy”, of course).

Keep On Reading

By Abby Amoakuh

Woman gets fired after getting pregnant again while on maternity leave

By J'Nae Phillips

The goth girl glow-up: How Jenna Ortega’s helping Gen Z rethink this dark aesthetic

By Fatou Ferraro Mboup

Balenciaga’s new $450 barefoot shoe sparks outrage for leaving feet exposed

By Abby Amoakuh

Sweden’s plans for an underage social media ban to curb gang violence could inspire EU to do the same

By Charlie Sawyer

Reality TV show The Secret Lives of Mormon Wives addresses #momtok phenomenon and uncovers shocking swinging scandal

By Fatou Ferraro Mboup

University academic who sent girl to Iraq for FGM jailed for a meagre 4 and a half years

By Fatou Ferraro Mboup

FBI investigators uncover shocking evidence related to racist text messages to minorities

By Fatou Ferraro Mboup

Spanish footballers turn to sexual consent contracts amid rising rape and assault allegations

By Fatou Ferraro Mboup

Woman charges her boyfriend $50 every time he stays over for a very unexpected reason

By Abby Amoakuh

Influencer Sophie Guidolin slammed for Miranda Priestly-style job ad for personal assistant

By Fatou Ferraro Mboup

Did Justin Bieber unfollow Usher on Instagram because of his former ties to Diddy?

By Abby Amoakuh

Lyle and Erik Menendez’s 90s old money aesthetic is inspiring TikTok’s latest fashion craze

By Fatou Ferraro Mboup

Why women pick the bear: The horrific case of Gisele Pelicot and her decade-long abuse

By Abby Amoakuh

MAGA pushes wildest conspiracy theory yet about Tim Walz ahead of US presidential election

By Charlie Sawyer

Man, 81, sentenced to 6 months in prison for trying to create giant hybrid species of wild sheep

By Abby Amoakuh

Harris Dickinson and Nicole Kidman’s horny Babygirl trailer bound to divide viewers

By Charlie Sawyer

From Hollywood actor to crackpot conspiracy theorist, here’s why we should fear Owen Benjamin 

By Charlie Sawyer

The Taliban just banned the media from airing images of anything with a soul

By Fatou Ferraro Mboup

TikTok’s airport tray aesthetic trend says a lot about Gen Z’s quest for control and creativity

By Charlie Sawyer

Gen Z voters plan to cancel out their parents’ votes for Trump in new TikTok trend