Last week we had Bernie Sanders on a chair, this one we have DJ Khaled on OnlyFans. Though #PutBernieAnywhere was just free entertainment making its rounds on the internet, DJ Khaled’s newest ‘venture’ with Fat Joe is not.

Taking Instagram by storm, DJ Khaled announced the launch of his joint OnlyFans page with Fat Joe, gently urging his fans to subscribe and tune in for exclusive access to their OnlyFans content starting 25 January 2021. Along with this gentle reminder, phrased as “IF I WERE YOU PUT YOUR MONEY ON ME,” he stated that the account solely exists to “motivate, inspire and spread positive vibes,” or “the light” as he terms it.

 

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A post shared by DJ KHALED (@djkhaled)

DJ Khaled and Fat Joe’s joint OnlyFans aims to be a fresh breath of air among all the doomscrolling and will feature insights into their personal lives. The content is scheduled to start with a basketball face-off series called ‘The Rematch’, followed by them dining and hanging out in their studio with other guests.

“We’ll be sharing content that’s not anywhere else….it’s the light,” Khaled said in a statement, reported by Complex. “We also wanted to create a community that’s full of positivity and hype each other up! We want to get to know our actual fans,” Fat Joe added.

Subscription to “the light” will supposedly shed you $20 a month and it seems like DJ Khaled and Fat Joe are not the first A-listers to branch out into the uncensored social media platform. Chris Brown and Lil Pump are some of the celebrity pioneers on the platform followed by Cardi B who redefined the purpose of OnlyFans by using it as a promotional tool for her legendary ‘WAP’ single. Many other celebrities have revealed their plans to join including Michael B Jordan, who is set to dedicate the page to his quarantine moustache: “Murphy.”

WATCH NOW ! https://t.co/ZCAbEQGSCN
It’s here!! #DJKHALED VS #FATJOE 🏀
THE REMATCH ONLY ON @ONLYFANS! Watch now!! pic.twitter.com/pyLWwKyKLO

— DJ KHALED (@djkhaled) January 25, 2021

OnlyFans has become a popular hub for adult entertainers over the lockdown. They share exclusive content including pictures and performances in exchange for a subscription fee. In an era synonymous with rampant unemployment, it was no surprise to witness the migration of many onto the platform in search of primary sources of income.

Over time, however, the platform has also been deployed as a promotional tool where celebrities push out new projects and ventures. These influencers successfully redirect their followers across platforms to engage with their content on OnlyFans. This essentially means a loss in demand for other non-celebrity content creators on the platform. It makes their work more challenging, time-consuming and less financially rewarding, eventually discouraging them off the platform.

Apart from societal criticisms, The New York Times reports the involvement of personal risks like ‘doxxing’—a form of online harassment where users dig up and publish private information with malicious intent, and ‘capping’—sharing of unauthorised screenshots or recordings on the internet. All of this adds to their fear of not being able to pay their bills for tomorrow or land a traditional 9 to 5 job in the future.

The fact that Tim Stokely, CEO of OnlyFans, admits to being eager to “take OnlyFans out of the pornography niche and make it a platform for all sorts of influencers and audiences” does not help their case either.

One can either have a field day counting the number of fire emojis on DJ Khaled’s Instagram announcement or counting the number of ‘wait, what?’s on his Twitter thread. There is simply no in-between. While the majority lean towards questioning their own existence along with DJ Khaled’s on OnlyFans, some can’t wait to spend $20 to see the producer and rapper shoot hoops on the platform.

over the moon about the fat joe/DJ Khaled Onlyfans

— Rowan Boats (@ThatRowanGirl) January 20, 2021

Jesus Forgive Me, I Am Subscribing To The Fat Joe DJ Khaled OnlyFans

— retnuh (@HunterCalley) January 20, 2021

https://twitter.com/gentryyy/status/1351649336438919170

DJ Khaled and Fat Joe have started thier Onlyfans for their exclusive content.

So this can be your excuse if your girl catches you with an Onlyfans account.

— JG (@iamjgtweets) January 20, 2021

I don't know about anyone else but Fat Joe & DJ Khaled joining OnlyFans give me "parents joining Facebook" vibes

— 🅂🄴🄽🅂🄴🄸×🅂🄰🅅🄰🄶🄴×🅂🄷🄸🄽🄾🄱🄸 (@YongeSavagePSA) January 23, 2021

With celebrities increasingly conquering OnlyFans, we can only hope there won’t be “another one” (after “Murphy”, of course).

We all love influencers, even though we also love to hate them half the time. And our obsession with getting a glimpse into their every day lives is oftentimes unquenchable. Which is why it makes complete sense—at least to me—that OnlyFans is currently booming and taking the world with it.

OnlyFans is a social media platform where influencers are free to post whatever content they decide to—from suggestive pictures to X-rated videos. In exchange for these, their fans pay them money in order to access their content. What started out as a small adult platform has now become one of the most important websites out there.

Just to make things clear, OnlyFans is not only for people who work in the porn industry. The social media is also a great website for fitness bloggers or dieticians to sell their advice. In other words, anyone can sign up to OnlyFans, and all content is accepted, whether it is clean or filthy.

From tutorials and tips to behind-the-scenes videos and selfies, a lot of fanatic followers would be willing to pay for them, and that’s exactly how you could become an OnlyFans influencer.

Some creators simply use OnlyFans to share sexy pictures for extra money while professional sex workers use it to generate more income. You can use OnlyFans as a subscriber or as an earner—to earn, just add your bank details to the app and start uploading content.

Starting from $4.99 per month, the maximum you can charge your fans for subscriptions is $49.99. You could request a monthly fee of $20 thousand if you really wanted but you would risk not having any subscribers. The minimum amount your fans can tip you is $5.

Whenever you sell any subscription to a viewer, OnlyFans gives you 80 per cent of the payment received. OnlyFans says that the 20 per cent fee they charge is to cover the payment processing, hosting and “all other associated costs with running the OnlyFans website and apps,” which seems fair.

The payment processing system is inbuilt in the app, which eliminates external or third party billing and payment portals.

Payments are made every 30 days until you unsubscribe from the specific profile. You can unsubscribe from profiles you no longer want to follow at any time and stop paying for them.

Although we recently spoke to an up-and-coming adult actor who shared how stressful the porn industry is and how OnlyFans helps, there are many famous influencers who ‘made it’ on the platform.

Monica Huldt, known as miss_swedish_bella on OnlyFans, is one of the top earners of the site. The adult content creator makes her living providing X-rated pictures and videos to hundreds of followers. She told Business Insider that she is earning more than $100,000 a year selling explicit content on OnlyFans.

She earns this amount from a mixture of subscribers who pay $6.50 a month as well as larger fees for pay-per-view and commissioned work. Huldt starts the day with a ‘good morning’ picture and answering messages and finishes it by checking in again with fans. Everything in between is work, from going to the gym for her daily workout to producing content based on specific paid requests.

Other celebrities such as singer Kerry Katona and model Blac Chyna have also joined the phenomenon. Former beauty queen Danielle Lloyd has also been using the X-rated website. Lloyd charges her subscribers $25 per month and she offers fans a chance to purchase topless snaps of herself for $140.33.

Her bio reads: “Former Miss England, Miss GB and American Playboy centrefold. Love working out, keeping my body in shape, recently had a Brazilian Bum. All pictures watermarks and copyright of Danielle Lloyd if used you sued.”

OnlyFans has become so popular in the last year that even Beyoncé name-checked the site in her remix of Megan Thee Stallion’s ‘Savage’, prompting a 15 per cent uptick in traffic to the site. Unfortunately for her fans out there, queen B does not have an account on OnlyFans.

While it would be naive to think OnlyFans could replace Instagram altogether, it certainly is gaining more and more popularity. The platform offers influencers a chance of making money without having to promote any brand or product, leaving them in charge of their own earnings.

Whether you’re already an OnlyFans addict or you just don’t see the point in paying content makers, one thing is for sure: most people are obsessed with the uncensored social media platform.