We all love influencers, even though we also love to hate them half the time. And our obsession with getting a glimpse into their everyday lives is oftentimes unquenchable. Which is why it makes complete sense—at least to me—that OnlyFans is currently booming and taking the world with it.

OnlyFans is a social media platform where influencers are free to post whatever content they decide to—from suggestive pictures to X-rated videos. In exchange for these, their fans pay them money in order to access their content. What started out as a small adult platform has now become one of the most important websites out there.

Just to make things clear, OnlyFans is not only for people who work in the porn industry. The social media is also a great website for fitness bloggers or dieticians to sell their advice. In other words, anyone can sign up to OnlyFans, and all content is accepted, whether it is clean or filthy.

From tutorials and tips to behind-the-scenes videos and selfies, a lot of fanatic followers would be willing to pay for them, and that’s exactly how you could become an OnlyFans influencer.

Some creators simply use OnlyFans to share sexy pictures for extra money while professional sex workers use it to generate more income. You can use OnlyFans as a subscriber or as an earner—to earn, just add your bank details to the app and start uploading content.

Starting from $4.99 per month, the maximum you can charge your fans for subscriptions is $49.99. You could request a monthly fee of $20 thousand if you really wanted but you would risk not having any subscribers. The minimum amount your fans can tip you is $5.

Whenever you sell any subscription to a viewer, OnlyFans gives you 80 per cent of the payment received. OnlyFans says that the 20 per cent fee they charge is to cover the payment processing, hosting and “all other associated costs with running the OnlyFans website and apps,” which seems fair.

The payment processing system is inbuilt in the app, which eliminates external or third party billing and payment portals.

Payments are made every 30 days until you unsubscribe from the specific profile. You can unsubscribe from profiles you no longer want to follow at any time and stop paying for them.

Although we recently spoke to an up-and-coming adult actor who shared how stressful the porn industry is and how OnlyFans helps, there are many famous influencers who ‘made it’ on the platform.

Monica Huldt, known as miss_swedish_bella on OnlyFans, is one of the top earners of the site. The adult content creator makes her living providing X-rated pictures and videos to hundreds of followers. She told Business Insider that she is earning more than $100,000 a year selling explicit content on OnlyFans.

She earns this amount from a mixture of subscribers who pay $6.50 a month as well as larger fees for pay-per-view and commissioned work. Huldt starts the day with a ‘good morning’ picture and answering messages and finishes it by checking in again with fans. Everything in between is work, from going to the gym for her daily workout to producing content based on specific paid requests.

Other celebrities such as singer Kerry Katona and model Blac Chyna have also joined the phenomenon. Former beauty queen Danielle Lloyd has also been using the X-rated website. Lloyd charges her subscribers $25 per month and she offers fans a chance to purchase topless snaps of herself for $140.33.

Her bio reads: “Former Miss England, Miss GB and American Playboy centrefold. Love working out, keeping my body in shape, recently had a Brazilian Bum. All pictures watermarks and copyright of Danielle Lloyd if used you sued.”

OnlyFans has become so popular in the last year that even Beyoncé name-checked the site in her remix of Megan Thee Stallion’s ‘Savage’, prompting a 15 per cent uptick in traffic to the site. Unfortunately for her fans out there, queen B does not have an account on OnlyFans.

While it would be naive to think OnlyFans could replace Instagram altogether, it certainly is gaining more and more popularity. The platform offers influencers a chance of making money without having to promote any brand or product, leaving them in charge of their own earnings.

Whether you’re already an OnlyFans addict or you just don’t see the point in paying content makers, one thing is for sure: most people are obsessed with the uncensored social media platform.