Shoreditch is by far one of the edgiest corners of this nation’s capital. If you manage to successfully dodge the finance bros flocking around Liverpool Street station, you’ll find yourself wandering into Spitalfields market where you’ll be met with an array of different cuisines, all prepped and ready to tantalise your tastebuds. Let’s just say the SCREENSHOT team has been known to sample a sweet treat or two at the market during our lunch hour.
A few steps further and you’ll find yourself on one of the best vintage shopping streets in the world: Brick Lane. While the prices are a smidge more than your local charity shop, it’s a paradise for vintage designer clobber.
So, on our daily pilgrimage we decided to resist the urge to drop the cash in Rokit, and instead spent the day scouting the streets for some of East London’s trendiest shoppers.
Name: Grace
Age: 21
Occupation: Student
Social media: @gracetodd73
“I would say I’m a bit of a Bella bot. All my inspiration comes from Bella Hadid but I would not define it one way. Some days I look super girly, and then other days it’s a bit more street.”
“Like I said, Bella Hadid. No brands in particular. I shop a lot of second-hand: car boot sales, Vinted, Depop. Post-fashion show street style is my favourite thing to look at.”
“I’m on the spot here, I nip slip all the time.”
“Ballet flats. I hate them, I don’t know why they’ve come back in. Not a vibe.”
“Currently, jorts. They might be a micro trend, but definitely jorts. They’re so sick, I love them.”
Name: Kavieng
Age: 25
Occupation: Student
Social media: @very.kavieng
“I get inspiration from anywhere and I go to CSM and everyone wears very unique clothes. One of the hardest things for me is because I’m quite fat. It’s hard to find clothes that fit me, especially in womenswear.”
“Margiela, Vivienne Westwood and the older Rick Owens collections.”
“My Asian parents would never let me wear the kind of things I wear now. To them, every outfit I wear next to them is embarrassing. So it’s more their embarrassment instead of mine.”
“Honestly, I respect every fashion trend. You can make any trend your own.”
“I love lace and I love people wearing a good brassiere.”
@offtrend.hq Londoners are the best dressed… we dont make the rules 💅🤩 #whatpeoplearewearing #whatpeoplearewearinginlondon #bricklane #shoreditch #london #streetstyle
♬ original sound - offtrend
Name: Anna
Age: 28
Occupation: Works at AllSaints
“I think it’s everything that is inside me, my inner dynamism. It really depends, sometimes it’s Barbie, today I feel more classy, elegant, but always with a twist.”
“There isn’t one thing I get inspired from, but obviously I get inspired by what I see on social media. So I can’t say that my style is super unique and that it is me who invented this look, but my style comes quite naturally.”
“I don’t think I have one. I’m not embarrassed by my past fashion choices because at that time I felt myself. I won’t look at it and think ‘I want to wear that now,’ but it was the style at the time.”
“I don’t hate any particular fashion trends because they are what they are. I think you should follow the trends that you want to follow. But I do tend to wear what is popular.”
“Same answer really, there’s not a specific one that I love. I don’t really know what the trends are now.”
Name: Maggie
Age: 24
Occupation: Buying assistant at AllSaints
Social media: @maaggs__
“Very monochromatic. I normally just wear black, white or denim. I like mixing styles, so feminine with a bit of an edge. Monochrome is perfect for AllSaints as well, it’s a lot of black.”
“Old people for sure. I get influenced by anything and everything.”
“My whole teenage era, from when I was 15 to 20.”
“I don’t hate any trends, they’re a trend for a reason.”
“I’m really loving how people are adding little ribbons to accessorise with. It’s really cute.”
Name: Shana
Age: 24
Occupation: Marketing Executive
Social media: @shanahitchcock
“A bit of a mixture. I like a lot of bright colours and looking at what’s trending and trying to find it in a charity shop or Vinted. Dresses and skirts are my go-to. I love girly dresses but also streetwear brands too, and lots of leopard print.”
“I look at a lot of what’s on Instagram and influencers. In terms of brands, I love Damson Madder.”
“You could probably go back to an outfit I wore last week but I went through a phase in secondary school where I wore lots of oversized polos. Also the outfits I’d wear clubbing at uni, I’d just rotate a nice top and denim skirt all the time.”
“I really love gilets at the moment and oversized smock dresses. Also, double denim.”
Name: Kiera
Age: 19
Occupation: Team Administrator
Social media: @kieraharfieldd
“I’m quite basic, I wear a lot of cargos. Plain black and white and a lot of stripes.”
“I love Sofia Riche’s style at the minute, it’s very modest and clean.”
“I hate skinny jeans on boys, Dsquared2 jeans, anything like that is vile. Kenzo too.”
“I went to a festival two years ago and it was very PrettyLittleThing and very tight and rubbish.”
“I love macs and wide leg trousers, and although I don’t wear lots of it, I love tons of colour.”
Just behind King’s Cross station lies the internationally renowned Central Saint Martins (CSM) school, an artistic hub for all things fashion, art and culture—and one of the most stylish spots in London.
The campus was once the stomping ground of fashion greats such as John Galliano, Alexander McQueen and Phoebe Philo. All of which have gone from the university’s smoking area during library breaks to the fashion hall of fame, spanning across New York City, Paris, Milan, and, of course, London. But there’s much more to CSM than its prestigious alumni.
Our hunt for CSM’s most fashionable rising stars started off slow. Granary Square was quiet and wasn’t really giving the usual hustle and bustle we’d expect of a university campus. All of a sudden, however, lectures began, libraries opened and the square was flocked with trendsetters who were no strangers to receiving compliments about their outfits—or showing them off. No one was camera shy, the pavement really was their own personal runway.
The students were kind enough to take a few minutes out of their busy schedules to dish the dirt on what inspires their style and model some of their favourite pieces. We might be in the middle of a frantic deadline season but you’d never know, especially given the ways in which the CSM students emulate sublime style and always give off high fashion rather than dread-induced coffee stains and tracksuits.
Name: Ben
Age: 26
Occupation: Music producer
Social media: @shurkpics
“I guess it’s rave style, but it’s more inspired by The Matrix. I love The Matrix.”
“One of the background characters in The Matrix that gets killed very early on in the first movie. I don’t want to be the main character, I just want to be the person in the background where you’re like, ‘oh no, they died’.”
“Probably like the whole of my teenage years. I look back on my entire sixth form years and think ‘Oh God!’ I wore a beanie hat with a bobble on top, it was giving ski season and that’s not really me.”
“I can’t say it’s a fashion thing but everything to do with Dance Monkey and that aesthetic. Cursive singing was the worst thing to happen to human kind.”
“It’s not something that’s super trendy right now but the whole Britney Spears era in full red latex. Also, Christina Aguilerra in ‘Dirrty’. The trend where you’d have music videos where they’d boxing or wrestling for some reason and you get the whole dark club feeling. Also the blood rave in the movie Blade where all the vampires get eaten.”
Name: Dominic
Age: 20
Occupation: Student
Social media: @d.om.inic
“Honestly, I’m from Essex so I’m very desensitised to just crazy patterns like leopard print, I wear it all the time. I just love to mix crazy patterns with bold colours to colour block.”
“The crazy Essex ladies who just wear pink everyday, the GC, fake tan, crazy makeup everyday. That was the foundation of my fashion style, I can’t lie.”
“There’s been so many. I wear go-go boots all the time but the ones I get are really cheap and not made very well and the heel broke off in the middle of the day and I had to walk home wobbling on one foot.”
“I don’t really hate that many. I think when everyone was in that football boy haircut in 2011/2012, I’m glad that’s died.”
“I love when people try to recreate the Black Panther look, bring back afros, bring back the black leather look. I also love when people are able to equate that look with vintage clothing as well because it definitely takes me back to all those references. That’s all super fun.”
Name: Pip
Age: 20
Occupation: Student
Social media: @gasconnade
“Chaotic.”
“I think Pinterest is my biggest thing. I really like 60s and 70s mod sort of styles. Not that that’s really what I’m wearing but I like a bit of everything really. I used to be really into Audrey Hepburn’s style. So I thought I was going to go in and be the Givenchy style when I was younger, but I’ve sort of evolved into lots of turtlenecks and lots of colourful colours.”
“I think I’ve never had an embarrassing fashion moment, I think all my fashion is beautiful!”
“Low-waisted pants, I know they’re really cool but they just don’t look good on me at all.”
“Shrugs at the moment. I’m wearing one underneath, it’s basically just the sleeves of a jumper. I really like them, I want to make them.”
Name: Jordan
Age: 21
Occupation: Student
Social media: @jordanteskey
“Queer and comfy.”
“I used to be really into the punk subculture and I did a lot of research on it. I also listen to a lot of punk folk music. I really like a good fairytale aesthetic. I have a very cute outfit, I call it my frog prince outfit. So kind of a mix between punk and fairytale is kind of what I try to go for.”
“The first thing that came to mind isn’t about me. It’s my brother. We’re both swimmers and he ripped the back of his Speedo seconds before his race. He was in a corner and it ripped against the wall. But it was backstroke so my dad and his coaches said ‘you’re going in!’ He swam his race with his entire butt out. He did well, I think.”
“When people buy crochet from stores because crochet cannot be made by machines, Zara is notorious for it. Also, low-waisted pants. I’m so mad at Y2K making a comeback, it’s going to be around for a while and I’m so angry about it!”
“Thrifting, high-waisted jeans, just people being individual.”
Name: Ludovica
Age: 24
Occupation: Student
Social media: @luvincentii
“My style changes a lot, almost everyday. It depends on my mood. I really love the English style that is very ‘I don’t care’.”
“People I see around London, I don’t really have a celebrity that I’m inspired by, just the people around me.”
“This is hard, there’s been a few times my bra poked out. Just normal fashion mishaps, but I don’t care, it’s not that embarrassing.”
“Low-waisted, I don’t have the right body shape for it.”
“Definitely skirts over jeans.”
Name: Ally
Age: 20
Occupation: Student
Social media: @yalliess
“I like funky things. I like everything colourful, fun and comfortable.”
“I’m a dancer and I really like watching dance, so the way people move influences my style and work.”
“Definitely my teenage years and not knowing what my style was. Skinny jeans weren’t a look and I’m terrified of the thought of them potentially coming back but everyone said the same about low-rise.”
“I don’t know if it’s a fashion trend but I don’t like people dressing in those long coats.”
“Activewear is coming back. People combine edgy with sporty and getting active. Health is wealth!”