From tutorials on how to perfect a smoky eye to suitable makeup looks for every occasion you could think of, one thing is clear, the makeup industry has submerged the internet with a certain approach to creativity that somehow doesn’t surprise anyone anymore. This led the new generation to become bored of seeing the same makeup content on social media, and rightfully so. So where does the future of the beauty industry lie? And what is the new makeup trend that will break the internet?
As part of our partnership with Huawei and its global smartphone photography competition Next-Image awards 2020, May Tahmina Akhtar responds to the ‘Faces’ category as she invites us into her world of portraiture and helps us understand what goes on behind the scenes of capturing a captivating portrait using a smartphone.
British-Bengali Akhtar, a Manchester-based creative, content creator and makeup artist, uses her face as a canvas as she experiments with her own history and upbringing—unafraid to show her true self in a whole new way, while unpacking what the Positive Power of Creativity means to her.
“I loved the freedom of the category and being able to express myself. My inspiration was me. I’m really working towards having a type of work that screams me and I really think the look I did is a combination of the overall looks I love doing. It shows technique but also paints a picture of my culture and heritage!”
For Akhtar, photography has become an integral part of her work. By using the Huawei P40 Pro to film and photograph her makeup look, she draws from past experiences to inspire others in finding their own identity and to highlight the power creativity can have. Documenting her styles allows Akhtar to not only better her craft but also share her talent with the world. Using the phone’s camera features, such capturing her images using the 32MP Dual View selfie camera and in the Super Resolution RAW format, Akhtar was able to depict her face and the makeup look she created for her submitted images in a resolution like no other, showcasing the intricate little details that make her face; her identity unique: “I was able to highlight the details that made this look so special for who I am, and for my identity.”
Do you have a powerful portrait to share? Submit pictures of your creations taken on your Huawei smartphone to the Huawei Next-Image awards 2020 for a chance to win a creation fund of up to $10,000 USD.
After dropping out of her integrated masters and while waiting for different courses to start, Akhtar focused her attention on makeup, amassing over 40,000 followers across social media by posting simple and aesthetically pleasing makeup videos and photographs that encouraged more people to reflect on their heritage, their individualism and their creativity in unique ways. Akhtar sent out a clear message to her followers: you can do this too.
Akhtar saw her opportunity to further her approach to makeup while also redefining her British-Bengali origins: “I used to think makeup was boring and everyone did the same thing. But since finding the editorial side of it on social media and seeing the artistry behind it and how different people’s style of makeup was, I began to do simple but graphic liner looks to express my style in a way modest clothing sometimes couldn’t!”
With the power of photography at our fingertips, capturing unique portraits is something each and every one of us can do. As Akhtar says, “Makeup is so free—you can do whatever you feel like doing.”
To achieve and capture makeup looks as cheerful and fun as Akhtar’s, experimentation is key. Faces are unique to each and every one of us, and the real power lies in the ability to celebrate our differences. “Don’t be afraid to make mistakes as you can make a look out of it or run it out—it’s not the end of the world!” explains Akhtar. Using the Huawei P40 Pro’s Field-of-view fusion zoom has allowed Akhtar to capture her own interpretation of self-portraiture, adding her own mark on her ideas of faces, beauty and portraiture.
Last tip from the pro? Always remember that, whatever you decide to create, it is by capturing your creativity that you will make it stand out. Whether in makeup or in photography, “use your face as a canvas.”
Akhtar uses makeup to share her culture and heritage through captivating portraits. What will you share about you? We want to know! Create your own narrative using your Huawei smartphone and submit your image to the Huawei Next-Image awards 2020 for a chance to win a creation fund of up to $10,000 USD.