Emma O'Regan-Reidy

As one of Screen Shot's columnists, Emma is specifically passionate about the visual culture of music videos. When not writing about Solange, her work traces trends in contemporary food, technology and fashion at all levels of consumption.

It’s time we finally address the racist and problematic nature of Lululemon and its founder

By Emma O'Regan-Reidy

Stanley vs YETI: Which tumbler is worth the hype?

By Emma O'Regan-Reidy

Why are Gen Zers putting bows on everything? Explaining the coquette ribbon obsession

By Emma O'Regan-Reidy

Do you watch or listen to content at 1.5x speed? Here’s what it actually does to you

By Emma O'Regan-Reidy

Is the end of Airbnb near? Two subreddits point to an impending flop

By Emma O'Regan-Reidy

From gen Z farming to pro-hybrid work, here are 3 ways the younger generation will impact 2024

By Emma O'Regan-Reidy

How LinkedIn has managed to appeal to four generations at once, gen Z included

By Emma O'Regan-Reidy

What is demi method makeup, and what’s its connection to an alleged MLM scam?

By Emma O'Regan-Reidy

Skincare who? Scalp treatments and hair care content are gen Z’s new favourite trends

By Emma O'Regan-Reidy

The wrong shoe theory has blown up on TikTok. Here’s how you can apply it to your autumn wardrobe

By Emma O'Regan-Reidy

Dry brushing: Gwyneth Paltrow’s obsessed with it but does it actually offer any benefits?

By Emma O'Regan-Reidy

Gen Z say see ya to the bra. Are there any downsides to going braless?

By Emma O'Regan-Reidy

6 of Rosalía’s iconic fashion moments and how to recreate them

By Emma O'Regan-Reidy

Big statement belts are back, and they’ve heard about gen Z’s obsession with functionality

By Emma O'Regan-Reidy

5 iconic celebrity airport outfits and what to buy to achieve them

By Emma O'Regan-Reidy

What is affordable affluence, and why is Erewhon everywhere?

By Emma O'Regan-Reidy

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