Malavika Pradeep

SHE/HER

Freelance Journalist

As a chronically online Gen Zer, Malavika's work involves digital investigations, trend research and cross-platform content creation. She loves covering fashion, technology and internet culture stories for audiences with deteriorating attention spans. You can also find Malavika yapping about Hatsune Miku and explaining the plot of Indian rom-coms in Roblox terms.

‘Giant misstep’: Nike is increasingly cracking down on people customising its sneakers

By Malavika Pradeep

The CDC is urging pregnant people to get vaccinated against COVID-19

By Malavika Pradeep

Twitter’s image cropping algorithm favours “slim, beautiful and light-skinned faces”

By Malavika Pradeep

SpaceX is launching its first ever advertising billboard into orbit

By Malavika Pradeep

Introducing knotless braids, the low-tension alternative to traditional box braids

By Malavika Pradeep

IAMDDB’s latest single ‘Silver Lines’ embodies sisterhood and spiritual liberation

By Malavika Pradeep

TikTok is now testing a disappearing Stories feature with select users

By Malavika Pradeep

Bottles to bricks: LEGO is making greener bricks from recycled plastic

By Malavika Pradeep

Amazon will now pay you $10 in credit for a scan of your palm print

By Malavika Pradeep

Dating app Bumble is launching a cafe and wine bar to encourage in-person meetups

By Malavika Pradeep

What is dermaplaning and is it actually safe to shave your face at home?

By Malavika Pradeep

Caffeinated bumblebees could be used to boost crop production, a new study finds

By Malavika Pradeep

Citizen app is paying New Yorkers $25 an hour to livestream crime scenes

By Malavika Pradeep

Gen Z is obsessed with tone indicators on TikTok. Here’s a mini guide on how to use them

By Malavika Pradeep

Introducing tulpamancy, the internet subculture creating imaginary friends as lifelong companions

By Malavika Pradeep

Duck nails have got the internet quack-ing. Here’s how you can nail the ‘cursed’ trend

By Malavika Pradeep

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