Deep Dives Level Up Newsletters Saved Articles Challenges

12 memes that shook the internet after Elon Musk announced his plans to buy Manchester United

On 17 August 2022, the world’s richest man and serial tweeter Elon Musk took to the platform he has a love-hate relationship with to drop yet another bombshell: claiming that he’s purchasing the biggest football club in England.

“I’m buying Manchester United ur welcome,” the Tesla CEO nonchalantly tweeted without providing any details. With over 500,000 likes and counting, his claim immediately sparked a debate about the struggling Premier League club’s future. Although Manchester United is one of the most famous names in world football, it’s currently in crisis amid angry calls from fans for the club’s current owners, the American Glazer family, to pull out.

“Please Elon Musk, you’re doing almost a billion fans worldwide a favour,” a user replied to the business magnate’s viral claims. “Well, if anyone knows about car wrecks, it’s certainly Elon Musk!” a second wrote, while others tagged the football club’s official Twitter account—urging them to “consider the kind offer.”

Well, if there’s one thing we’ve all learned from Musk’s tweeting habits, it’s the fact that he often posts cheeky-but-borderline-believable acquisition claims hinged off his social standing as a billionaire—making it difficult to tell if he’s joking or not in the first place.

On 28 April, three days after the Twitter board accepted his unsolicited offer to buy the company, Musk took to the platform and tweeted: “Next I’m buying Coca-Cola to put the cocaine back in.” Four years ago, the space billionaire’s wordy obsession also landed him in hot water with US regulators when he tweeted that there was “funding secured” for a $72 billion deal to take Tesla private, but did not move ahead with an offer.

Ultimately, Musk and Tesla paid $20 million civil fines each as the former stepped down as Tesla’s chairman to resolve US Securities and Exchange Commission (SEC) claims that he “defrauded investors.”

In Manchester United’s case, Musk did the inevitable and pulled a 360 on his claims after five hours by stating: “No, this is a long-running joke on Twitter. I’m not buying any sports teams.” In his defence, he also added: “Although, if it were any team, it would be Man U. They were my fav team as a kid.”

While some users were enraged by the discourse and asked Musk to “formally apologise” to Manchester United fans for “getting their hopes up,” others dug up old meme templates to express their opinions. Here are 12 of the best internet reactions to the piece of news to date:

1. Hate to break it to you but…

2. Neuralink pulling thru

3. Wait till he gets his paycheck in Dogecoins

4. Two sides to the debate

5. One can only hope

6. “Man U’s next board meeting is gonna be lit”

https://twitter.com/FALSE1O/status/1559702166247542785

7. Legend says Musk will reconsider if you retweet this 500 times

8. Well, Teslas don’t detect cardboard McDonald’s

9. *heavy sighing*

10. Ah yes, the bleeding edge of innovation

11. Top 10 stressful jobs in the world

12. Did someone say ‘family’?

Elon Musk is a ‘free speech absolutist’… except when it comes to silencing his own detractors

When Elon Musk shook the internet—with fear or excitement, who’s to say?—after he announced he might be interested in launching his own social media platform, Donald Trump-style, many of us knew more developments were bound to result from it. Less than three days after his viral tweet, we’re already faced with said developments.

A former Tesla employee, who was fired earlier in March after he posted a video that was critical of the company’s autopilot, has pointed out that Musk “is a free speech absolutist… unless it involves safety concerns.”

Meanwhile, it’s also been revealed that Musk was known to engage in “yelling matches” with the National Highway Traffic Safety Administration (NHTSA) while on calls about safety concerns surrounding Tesla’s autopilot feature.

But before we get into the details of the billionaire’s hypocritical and downright dangerous approach to what should be accepted as free speech and what shouldn’t, it’s important we highlight everything you need to know about why he might want to launch a new social network in the first place.

The trend of rich men with a polarising presence wanting to build their own social media platforms

After being banned from Twitter on 8 January 2021, Trump announced that he would roll out his very own social media platform called TRUTH Social to “give a voice to all.” Needless to say, as of today, the app is failing completely, with Trump himself not posting on it since its launch in February. Then, more recently—on Saturday 26 March 2022, to be exact—Elon Musk revealed on Twitter that he was giving “serious thought” to building a new social media platform.

Though the Tesla CEO and ‘serious tweeter’ did not share any specifics on what the hypothetical app would look like or how it would work, it was clear what had pushed him to make such statements. Only one day prior, Musk tweeted: “Given that Twitter serves as the de facto public town square, failing to adhere to free speech principles fundamentally undermines democracy. What should be done?”

In another tweet posted on that same day, the SpaceX owner went on to say that “free speech is essential to a functioning democracy” and questioned whether Twitter “rigorously adheres to this principle.” Long story short, he was upset that the US Securities and Exchange Commission (SEC) had subpoenaed him back in November after he asked his Twitter followers if he should sell 10 per cent of his Tesla stock—causing shares to fall.

In the cases of both Trump and Musk, their logic seems pretty obvious: by building their own social network, they get to create the content moderation rules they often fall foul of on Twitter or Facebook. The exact same idea led to platforms like Rumble, Parler, Thinkspot and Gettr to launch in an effort to tempt people away from Facebook, Instagram, Twitter and TikTok.

Yet, for some men who are said to have a great sense of business, little attention seems to be paid to the fact that the platforms mentioned just above have all crashed and burned miserably—and for good reason.

How do you build a free speech platform when you’re accused of silencing people yourself?

Former auto-safety officials at the NHTSA told The Washington Post that Musk screamed and threatened to sue when the agency told Tesla it was launching an investigation into the carmaker’s products in 2016. Since then, the NHTSA has launched dozens of investigations into Tesla crashes. 

Multiple former safety officials at the agency told The Post that the regulator has done anything from flattering to threatening Tesla and Musk in order to get the manufacturer to comply with recalls.

Meanwhile, former Tesla employee John Bernal was fired earlier in March 2022 after he posted a video to his YouTube channel, AI Addict, that was critical of the company’s full self-driving (FSD) software.

In the video, Bernal demonstrated that Tesla’s beta FSD software had serious issues, including randomly disengaging while it was driving—forcing him to scramble in order to take back control of the vehicle. In a later update, the former Tesla employee said he “was fired from Tesla in February with my YouTube being cited as the reason why.”

As Business Insider first reported, Bernal is not the first nor the last person to be a victim of Musk’s views on what is considered ‘valuable’ free speech and what isn’t. “In one instance, Fast Company reported that Musk found the identity of a would-be anonymous blogger who posted a negative stock analysis of Tesla and contacted their employer, threatening to sue, according to the blogger,” wrote the publication.

“In another incident, a journalist who had been critical of the Tesla Model X launch event was called by Musk personally and had their order for a Model X cancelled,” Business Insider continued. Yet Musk has continued to deny allegations of rage-firing employees and instead likes to insist that he is “a free speech absolutist.”

All that considered, it’s also crucial for us to remind ourselves that as much as Musk likes to proclaim that he or his companies are working on exciting products, quite often, proposed innovations aren’t released on time, if ever. At a Tesla ‘Autonomy Day’ event in April 2019, Musk said the company would have 1 million autonomous ‘robotaxis’ on the road in 2020. These still don’t exist.