What is one of the most challenging things about running a nonprofit organisation? Engaging and recruiting new volunteers. The new generation is interested in volunteering, and that’s a great thing. But the problem is that there are many nonprofit organisations in the world, and it’s difficult to convince people to choose one project.
Today, social media gives us a chance to connect with prospective volunteers. That’s why it’s important we learn how to use Facebook, Instagram, Twitter, and other platforms to attract more new gens to nonprofits.
First of all, you should explain to people why you started your nonprofit organisation and what goals you want to achieve. You should demonstrate the importance of your work and emphasize the difference you make. Your audience should get a clear understanding that your organisation is a great place to gain volunteering experience at.
You can share your story in the form of long posts, videos, or interviews with the founders of nonprofit. Your volunteering program is unique, so you should find your own way to share your story with the world.
Millennials and gen Zers want to make a difference; they want to find meaningful work. So the next step you should take is to explain to your social media followers in what specific way one person can contribute to a global goal.
Here’s where you can start:
Who are your prospective volunteers? How old are they? What languages do they speak? You should find answers to these before crafting your content strategy.
To attract more people to your nonprofit organisation, you should clearly understand who your target audience is. That will give you an idea of what type of content to create to appeal to prospective volunteers.
Here is a simple tip that will help you to boost your social media efforts. Marie Fincher, an editor at ClassyEssay, explains: “You should always speak the language of prospective volunteers. If most of your followers use slang, acronyms, and emojis—you should do the same. If your target audience comes from France—you should write your posts in French.”
Don’t know how to convince your audience? Use statistics and facts. Show your followers that you are dealing with a real problem and that you do need help from volunteers.
Also, be ready to share the sources of information you are using when writing social media posts. You are responsible for providing prospective volunteers with access to relevant, trustworthy data, so they will be able to learn more about the problem.
Your nonprofit organisation exists because you are trying to help someone who suffers. That’s true, but when crafting social media posts, you should focus more on positive rather than negative things related to your work.
For instance, our nonprofit organisation helps empower women who live in rural areas of Nepal. On social media, we should write more about women whom we helped rather than about women who suffer from various issues on a daily basis.
However, it doesn’t mean that you shouldn’t share ‘sad stories’. It means that you should publish happy stories more often than sad ones. Otherwise, your social media content will get your followers depressed, not motivated to volunteer.
To win your audience’s attention, create high-quality, engaging content:
Thousands of social media users are thinking about becoming volunteers at nonprofit organisations. So if you create interesting, engage content for Twitter, Facebook, and Instagram, you will attract more people to your projects. And, consequently, you will get more power to change this world for the better.
International dog day is celebrated on Wednesday 26 August. That’s why, in order to properly celebrate the day along with our fluffy friends, we’ve listed the best dogs account to follow on Instagram.
Number one on the list has to be Boobie Billie. With more than 250,000 followers, Boobie has made a name for herself for being the most fashionable dog on Instagram. Follow for some serious style inspo and some of the cutest dog content out there. Bonus: Boobie Billie is probably the coolest influencer you’ll come across so take some notes—she won’t let you down.
Doug the pug is a real celebrity on the social media platform. With 4 million followers, Doug has met the likes of Billie Eilish, Ed Sheeran, Justin Bieber, Joe Jonas, Cole Sprouse, and more! He even hung out with the cast of Stranger Things—can he get cooler than that? We doubt it, but if that’s still not enough, Doug was also the winner of a People’s Choice Award for Animal Star in 2019. Bonus: follow Doug for a banging cover of Megan Thee Stallion and Cardi B’s ‘WAP’ titled ‘Weird as Pugs’.
Marnie the dog has been a celebrity for years now—some of the real ones might remember Marnie from Vine. Marnie sadly passed away in March 2020 but her owner still regularly updates her Instagram account with some of the funniest pictures and captions we’ve seen. Follow for pictures of the wonkiest but cutest dog you’ll find on Instagram. Bonus: Marnie has more than a thousand posts so you won’t run out of dog content anytime soon. Oh, and Marnie also has a book!
Tuna, aka Tunameltsmyheart on Instagram, has one of those unusual beauties, let’s say. With 2.1 million followers, Tuna has convinced his followers that a dog who shows teeth can still be lovely. Tuna’s overbite is a birth defect, but don’t let him fool you, he is a lovely, well-mannered chap. Bonus: Tuna loves dressing up!
Maya the Samoyed is the answer to all your fluffiest dreams. With 1.9 million followers, this white Samoyed dog is the one to follow if you’re looking for dog meme content and need to learn doggo language. Bonus: Maya’s owner is a pro at filming mini-episodes of Maya’s life and we love it!