Scrolling through Goop, I can’t help but roll my eyes at the coconut flavoured floss that’s supposed to transform your daily dental experience. The same applies to turmeric lattes, mushroom matcha coffee, and a stone diffuser for your crystals. It’s fair to say I’m somewhat of a sceptic to the majority of what wellness offers and to whom. Yet with organic and sustainable menstrual cups, ‘period pants’ that soak up 8 hours of blood, the wellness industry has moved to our nether regions and is finally trying to make our monthly bodily trials a fair bit easier.

Meet Daye, a female-owned and led sustainable CBD-infused and 100 percent cotton tampon company that is in sync with your cycle and delivers to your letterbox. It sounds like the epitome of millennial convenience, with a pro-feminine lens on what women and non-binary people need. Screen Shot spoke with Valentina Milanova, the founder of Daye, about what inclusivity, CBD and wellness should look like for the majority.

“Daye started when I got my first period, at nine years old. No one had sat me down and explained what the menstrual cycle was, so when I started bleeding I thought I had a rare and shameful disease”, recalls Milanova. After hiding it for a year until she was taken to the emergency room by her father, who suspected something was wrong, her early experience of shame cemented her interest in calling to dismantle the taboos surrounding female health.

Reading research papers and anything she could get her hands on, Milanova discovered industrial hemp and in her words, “had a Eureka moment”. The fibres of the hemp plant are more absorbent than traditional cotton tampons, plus the extract from the flower are pain-relieving and thus help women who suffer from painful menstrual cramps.

Launching with two products—naked tampons and ultra-soothing CBD-infused tampons—the main question on everyone’s mind is: do they really work? Or is it no different than popping into Boots for a pack of Tampax and Paracetamol? “All our tampons are made from sustainably-sourced cotton fibres that are batch tested for cleanliness and pesticides”, explains Milanova. Keen on making sure there is no bacterial residue (seeing as tampons are not considered medical devices the regulation of feminine hygiene products are lax), Daye ran a microbiological analysis on various mainstream and organic tampons and found them bacterially contaminated. Tampon manufacturers aren’t even legally obliged to disclose the ingredients of their product.

Daye tampons also use a cotton protective sleeve that covers the whole tampon and prevents fibre loss so there is a smaller chance of Bacterial Vaginosis (BV) and Toxic Shock Syndrom (TSS) happening. Yet when it comes to any CBD-infused wellness products, many medical experts have rejected the use of CBD as its thought that only a high dosage of the ingredient is needed to have any kind of a palpable effect.

Daye’s CBD infused tampons have 150mg of 30 percent concentration of CBD, with the THC extracted. “Since they’re administered vaginally they have a much higher bioavailability than if the compound were administered orally”, explains Milanova. “If you were to ingest CBD, the compound would have to go through your digestive tract and be metabolised before reaching your bloodstream, so your gut and liver take a huge chunk”.

When asking what the results showed, Milanova has stated some women felt their cramps subside after 15 minutes and some after an hour. Have I mentioned that all packaging is biodegradable, sustainably sourced, compostable, and water-soluble too?

Is Daye helping women? Tick. The planet? Tick. Heightening our expectations for menstrual products? Tick. What about inclusivity? When heading to the brand’s website, there is a glossary of terms explaining everything from ‘period poverty’ and LGBTQI+ to burnout and pelvic inflammatory disease. Daye also has its own platform for women’s health called Vitals where conversation and transparency around its research will be audio-recorded and published.

Daye, therefore, looks like it’s made for women. That said,  as cultural practises and  lack of sanitary aid has meant pads and cloths are more familiar in the east, making tampons significantly more common in the west , what kind of woman is the company targeting?

Founder Milanova says plainly, “We don’t want to force tampons on anyone. We’re simply here to raise the standards in period care and upgrade the tampon, a product that has been overlooked for way too long”. Raising standards in female health and bridging the gender gap in medical innovation seems to be the intention behind Daye. 

Daye plans on manufacturing locally in places like China and India, where femcare is almost non-existent. The brand’s micro-monetisation in these areas could result in local commerce and entrepreneurship for women, because it’s crucial that women get invested in helping other women. CBD-infused tampons are just the beginning.

On May 31, the U.S.’ Food and Drug Administration (FDA) held a public hearing to obtain scientific data and information about the safety, manufacturing, product quality, marketing, labelling, and sale of products containing cannabis or cannabis-derived products. At this point, there’s almost no need to ask why. In the U.S., as well as in the U.K. and many other countries, cannabis-related products have flooded the market, making health claims about pain relief, immune function, anxiety, and depression. But it turns out there is little known about how effective these are.

My aim here is not to demonise cannabis Nixon-style but to underline the uncertainty that surrounds it. Understandably, it is difficult to push people to study a substance that until very recently has been almost globally illegal. Even the few studies we’ve had on the topic are outdated, with all the recent developments made in plant-breeding and the changes made in THC concentrations (from the low single digits to more than twenty percent).

From my personal experience, cannabis products seem to work for pain relief and treating anxiety. But I’m not a doctor, and everyone reacts differently to different things. Although it was very necessary, the FDA’s public hearing delivered close to no results and one clear answer: we don’t have enough scientific research to prove the medical benefits of cannabis, and we need to get on it ASAP. What do we have? Testimonies from recreational smokers, cancer patients and new products showing up everywhere—new types of weed, CBD oils, vapes, edibles, creams and more.

When discussing cannabis on a political level, the argument of it being a ‘gateway’ drug is always raised by more conservative voices. And in response to this, there are often two rigid answers: the first one would be that weed has a negative neurological effect on us and pushes people to behave in certain ways, leading them to more serious addictions. The second answer is that, on the contrary, marijuana offers people a safer alternative to other ‘stronger’ drugs, keeping them away from opioids and stimulants. And here again, both answers sound too short-sighted, and I can’t help but feel like we’re missing years of research on a variety of participants to really assert anything.

During the FDA’s hearing, acting commissioner and director of the National Cancer Institute Dr. Ned Sharpless said, “When hemp was removed as a controlled substance, this lack of research, and therefore evidence, to support CBD’s broader use in FDA-regulated products, including in foods and dietary supplements, has resulted in unique complexities for its regulation, including many unanswered questions related to its safety”. And this raises another issue—how exactly are we going to regulate something that has recently become legal in some countries when we don’t even know its long-term effects?

For now, all these questions are left with no answers. We’re only a bit over a decade into the widespread recreational use of marijuana, meaning the data we actually have are pretty messy and vague. The same issue will probably show up in a few years, this time concerning e-cigarettes and vapes. The only certainty I have to offer is that, yes, we need more scientific research on cannabis-derived products. Until then, nothing can be said for sure, not that it matters most of the time. What’s important to remember is how many deaths marijuana has caused: zero, nada, unlike many other drugs, and let’s be honest here, who doesn’t like to spark up after a long day? Junk food clogs your arteries and yet you’ll see me eating chicken nuggets like they’re going out of fashion. I’ll leave you with my hypocritical advice: consume everything in moderation—chicken nuggets and weed included.