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Chilean-British reggaeton artist Amber Donoso on finding her audience through personalisation and cross-cultural explorations

By Malavika Pradeep

Apr 30, 2021

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The pandemic has given us enough and more time for self-reflection. As artists re-evaluated their roots and interests, audiences quickly scrambled to find works that deeply resonated with their souls. But how can you attract a crowd even after injecting heady doses of your personality into your work? Are there any dos and don’ts to the entire process? If so, what level of personalisation counts as ‘too much’? In a bid to dispel all of your curiosities, Screen Shot Pro spoke to Amber Donoso, a Chilean-British reggaeton artist breaking cultural barriers with her music and personalitythereby making waves on London’s Latin pop scene. From the importance of self-reflection to the art of limitless explorations, here’s what tips Donoso had to share from her own experience.

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Writer, director, and performer Alejandra Smits on what being a multidisciplinary artist means in 2021

By Alma Fabiani

Mar 19, 2021

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In recent years, ‘multidisciplinary artist’ has become somewhat of a buzzword, used by many as a catch-all term meant to help redefine what can really be described as the act of blindly dabbling in everything. As a result, many of us have forgotten what it truly is like to be a multidisciplinary artist in 2021’s digital age, as well as the amount of work, planning and creativity it takes to gracefully mix digital with real-life art. Fear no more, because we managed to speak to one of the real ones out there, writer, director, and performer Alejandra Smits, about publishing her second poetry book while simultaneously maintaining her already impressive career in the middle of the COVID-19 pandemic.

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