As of 2020, there is a grand and growing total of 37 million YouTube channels out there, a daunting number to say the least. Because of this, it’s unsurprising that the many of you reading this may feel like that number is just too large when put back to back with just one person—why should you bother launching your own YouTube channel, right? Well, just hold that thought. The thing is, the reason you start a YouTube channel may just be the reason allowing you to sustain it. In fact, your reason is everything, like any ambition, really. Comedian and YouTuber Max Fosh shared what it honestly means to have a channel on the platform—and fundamentally, his advice revealed the core of what it means to be a creator in any medium.

Are you thinking about plunging your business into the deep realm that is YouTube? Fear not, it’s not too late. You’re actually making a smart move. YouTube is still the second most visited site after Google, and since its launch in 2005 to just one year later, the platform accounted for 60 per cent of all online video views. 15 years later to today, YouTube is the primary go-to for all internet users seeking video content. Now, why wouldn’t you want to be a part of that? While we understand how daunting it may seem, we want to advise you against falling at that first hurdle, and show you what to do next when it comes to using and taking full advantage of what YouTube has to offer. Here is how to start, and succeed on the video-sharing platform.