“What did Grace Beverley do? I am seeing so many tweets slating her but I can’t find out why, pls help I am nosey and I love her brands so I wanna know,” one X, formerly Twitter, user posted, having discovered that social media star Grace Beverley was trending. And yes, as can only be assumed these days when an influencer graces the trending page, it was for all the wrong reasons.
If you are just as confused about what went down since last Wednesday, 18 October 2023, do not fret—we’ve got the drama covered for you. So, sit down, relax, and dive into the goss.
Grace Margaret Beverley is a 26-year-old influencer, born, raised and based in London. In 2019, the content creator founded the sustainable activewear brand TALA, while studying music at the University of Oxford. Being quite the busy business bee, she also created the gym equipment brand B_ND and released a popular fitness and workout app called Shreddy in the past few years. This impressive resume and entrepreneurial spirit caught the attention of Forbes in 2020, leading to Beverley snatching a spot on the coveted 30 Under 30 list for Retail & Commerce.
View this post on Instagram
As most of her followers already know, Beverley is currently engaged and planning her wedding—cue the wedding bells. The fitness influencer celebrated her engagement earlier this month at Hôtel du Cap-Eden Roc, a luxury five-star hotel in the South of France. Ever since then, Beverley has been sharing details about planning the upcoming wedding extravaganza on her socials.
However, last Wednesday, 18 October 2023, she posted a selfie on her Instagram story with this text: “Just had a potential wedding planner meeting and all I’m saying is you better buy that digital planner tomorrow because I’m sorry I did not know weddings were that expensive? Anyone got contacts in Vegas?? Magaluf?? Not feeling very picky rn.”
Posting a screenshot of the story on X, one user stated: “Multi-millionaire influencer from an already wealthy family asking her followers to buy £42 digital planners to fund a wedding she can absolutely already afford!!! These people I swear hahaha.”
For context, the CEO and content creator currently has an estimated net worth of $8 million and she is also the granddaughter of multimillionaire Sir Nigel Broackes, who founded Trafalgar House, one of the UK’s largest contracting businesses. Oh, she also attended St Paul’s Girls Private School.
As a result, it would be fair to assume that Beverley and her family have more than enough funds to pay for the affair. Consequently, her pleas left her fans and followers feeling more puzzled than supportive. Especially considering that her planners aren’t a cheap feat for most of them. If you weren’t aware, Beverley sells a series of productivity planners—those will be the ones she’s referencing in her original Instagram story.
“The price of the planners are insanity too and it’ll be young, impressionable people who can’t afford to buy them that will end up buying them,” one user noted.
“I saw a girl comment saying she only had £26 left for the month so hopefully it was that price or less so she could get it. Another girl replied saying the original was £26 so it will probs be the same and it’s a good financial investment…girl it’s a digital planner,” another commentator expanded.
This behaviour is something multiple influencers and online personalities, like Matilda Djerf and Kylie Jenner, have been critiqued for in the past. Offering expensive products, hailing them as the only viable option, and taking every opportunity to support rampant consumerism for their own financial gain is something that makes influencers seem, well, greedy and out of touch with their fanbase.
With every video we click on, like and share, we are already enriching these individuals massively, considering that our attention is monetisable. Thus, we are under no obligation to support them further with purchases of their products. Especially, if these aren’t reasonably priced for gen Zers, who might be struggling to pay rent, or starting to repay student loans.
“Go read the tattle about grace, I used to love her too but very eye-opening to how ludicrous and narcissistic she is,” another user stated, also less than pleased with Beverley’s recent statements.
As a result, it didn’t take long for netizens to air other grievances they had with the influencer and her companies.
“I’ve always got bad vibes from Grace Beverley…” one user shared. “I saw a TikTok recently from this lady who had 5 interviews with TALA for a marketing job and she had to create a marketing plan for a new collection. she was told after the 5 rounds that they were no longer hiring for the role… they used her for free labour,” they alleged.
Altogether, this incident has reignited a larger conversation around influencers promoting products or services that don’t align with their audience’s economic realities. As of today, Beverley has not responded to the controversy surrounding her Instagram story.