Launching today, 1 October 2020, which is the first day of Black History Month in the UK, the #ShareTheMic campaign aims to magnify black women’s lives, stories and cultural contributions by taking over the Instagram accounts of 70 white women with large social media audiences. #ShareTheMic will reach a combined total of more than 175 million Instagram followers.

Today, and for one day only, black women including British author Bernardine Evaristo and television broadcaster June Sarpong will take over the Instagram accounts of Gwyneth Paltrow, Victoria Beckham and Kourtney Kardashian among others.

The movement was born from a desire to put women’s relationships ahead of the racial injustice witnessed in 2020 and to encourage all women to be a part of the solution. By sharing the stories and experiences of black women, the intention is to forge essential relationships and promote active anti-racism across many different industries.

After seeing how much of a success the #ShareTheMicNow campaign launched in June in the US was, Vanessa Kingori, publishing director at British Vogue and one of the campaigner’s organisers and Stephanie Phair, chief customer officer at Farfetch and chair of the British Fashion Council, wanted to recreate the same action of magnifying the stories of black women, this time in the UK.

Evaristo will helm the Instagram account of CNN’s chief international anchor Christiane Amanpour, while Emma Dabiri, author of Don’t Touch My Hair, will take over Gwyneth Paltrow’s account. Other pairings include Kingori with Kourtney Kardashian and entrepreneur Sharmadean Reid with makeup mogul Charlotte Tilbury.

Speaking to The Guardian, Kingori, who was British Vogue’s first female business lead and Condé Nast’s first and only black publisher, said she had never witnessed more meaningful, honest discussions about racial disparity as she has amid the challenges and tragedies of 2020.

“My relationships with so many friends and allies deepened this summer as we opened up and began truly discussing the black experience in the UK and worldwide,” she said. “Our aim is that this movement will bring some of these thoughts and reflections to a wider audience via the ultimate facilitators of change—women.”

We currently live in a society that doesn’t amplify black women’s voices. When black women speak up, they’re called into question. #ShareTheMic allows women to come together to share and celebrate each other’s work, and more specifically, to shed light on the lack of recognition that the work of black women receive. So, in order to properly celebrate the first day of the UK’s Black History Month 2020, grab your phone, open your Instagram app and follow the #ShareTheMic hashtag.

A few days ago, New York producer Salaam Remi released the music video for his song ‘One Time’ featuring Akon. While the location for the music video has not yet been confirmed, all signs are pointing to Africa, possibly Senegal, as Akon gave hints away with his bold ‘Do It For The Culture’ hoodie.

In the spirit of giving back to the community, on 13 January, Akon tweeted the news, “Just finalized the agreement for AKON CITY in Senegal. Looking forward to hosting you there in the future.” And just last week, reports stated that the 3D layout for this futuristic city was soon to be revealed.

This announcement forced me to look more closely at celebrity influence, and more specifically at Akon’s ‘side work’ and how many lives he has succoured. Initially singing about girls smacking it on the dance floor and being lonely—Akon is now running his own energy company, which started in 2014 and manages to provide 600 million Africans with electricity. Looking at Akon’s accomplishments, it made sense to then compare them to the ones of the self-titled messiah, Kanye West.

Staying true to his Gemini roots, Kanye West is provocative by nature, and is prone to sparking controversies. Remember in 2005 when he said deadpan on-air that “George Bush, doesn’t care about black people”? What about two years ago, when he proceeded to explain his thought process behind the statement, “400 years of slavery was a choice”? With these proclamations in mind, it should come as no shock that the black community reacted with scepticism when West broadcasted taking the ‘gospel route’ to his new music.

When the news broke out, the heavy and constant media coverage of West and his new dedication to Christianity was baffling in more ways than one. An array of questions sprouted to mind, and many wondered what good it would bring to the black community. On the one hand, West has created an album that showcases only black gospel singers, which should be appreciated. But West’s motives behind this cult-like behaviour and why we as the media continue to entertain it are two things that remain unclear. What is clear, however, is how Kanye West’s Sunday Service is eclipsing Akon’s attempt to transcend Africa’s future.

So, let the comparisons begin. Both Akon and West are in their 40s and released their debut hit singles in 2004. One is said to have brought Lady Gaga to the scene, and the other helped elevate beloved Rihanna. According to Business Insider, Kanye West is estimated to be worth $150 million, making him the highest-paid hip-hop artist. Akon’s funds are not fully known to the public but he is said to be valued at $100 million. Now the real question is, how have both artists used their profits to enable or elevate black culture?

West’s influence on the fashion industry has undoubtedly changed our perceptions of streetwear and shapewear. The brand Yeezy initially started as a collaboration, but soon turned into a for-profit endeavour. Despite not publicising his giving nature, it was reported last year that West donated $1 million to four criminal justice charities on behalf of his wife, Kim Kardashian. He has aided in elevating black creatives such as Virgil Abloh and Teyana Taylor and his introduction of Sunday Service continues to shine a light on black musicians, regardless of faith.

On the other hand, the Aries within Akon has always demonstrated leadership throughout his music career. Since founding his two record labels Konvict Muzik and KonLive Distribution in 2004, Akon has helped raise artists such as T-Pain, WizKid and P-Square. Using those profits, the project Akon Lighting Africa was born to provide a smart solar and small energy system for all. Since launching in 2014, Akon’s project has operated in 14 nations, including Guinea, Sierra Leone, Niger, Mali, Benin and Senegal.

In some form, both artists have used their power and influence to progress black history. In spite of West’s constant coverage with underlying cultural interest, he has given black gospel singers a chance to be heard, alongside a generous pay. Similarly, while Akon’s own music career has toned down, his investment in specific artists has helped them flourish, while his focus shifted to his motherland. Needless to say, both have paved a way for black empowerment and proved that sharing is caring.