Communities on Instagram are using memes to drive the conversation around mental health – Screen Shot
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Communities on Instagram are using memes to drive the conversation around mental health

Mental health has a lot of stigmas attached to it, and for many of us, speaking out freely about our struggles can be difficult. Somehow, over the years, young people started looking for comfort through memes on social media, which allow them to speak about their concerns with a little more ease. But why is it that, for many of us, it is easier to share our issues through jokes and humour?

Instagram is a paradoxical place. It is no secret that social media platforms are immensely harmful to our wellbeing, and, surprise, surprise—according to a study conducted by the Royal Society for Public Health in 2017, Instagram was proven to be the worst social media platform for our mental wellbeing. There are endless reasons for this, be that the constant anxieties of ‘keeping up’ or comparing ourselves to others.

But users on Instagram are slowly changing the scene, all the while trying to make the platform a better place—whether it’s influencers taking a pledge to be more transparent, or people advocating for Instagram to remove the ‘like’ feature. The platform also serves as a home to an ever-growing online meme community, one that is driving the conversation around mental health, and de-stigmatizing it one meme at a time. 

Mental health is a heavy topic, but it doesn’t have to be. “I think there is a lot of great support and conversation, but it is on a more serious tone. And while I think that is necessary, I also think that the seriousness and the weight of it sometimes add to the pressure and the stigma of the illness itself,” @thementallytrillest told Screen Shot. @thementallytrillest is one of the few Instagram accounts prompting the conversation around mental health, through funny, witty and self-loathing memes.

Cori, perhaps better known as @manicpixiememequeen, started her meme account as a way to cope with her own struggles. In 2017, she was experiencing some mental health issues, and her uncle had just tried to commit suicide. “I did what any other person would do: I made an anonymous ‘finsta’ to shout my personal problems out to the void of the internet in the form of memes. The creation process made me feel productive, rather than feeling like I was wallowing or pitying myself,” she told Screen Shot. “@manicpixiememequeen has given me so many incredible opportunities to generate discussion about mental health,” Cori added. She went on to speak at Stanford University, and she even had several therapists message her, thanking her for posting the memes. “Some of their patients have used my memes to start a conversation in private sessions,” Cori explained.

For some members of the older generations, memes do not carry as much cultural significance as they do for the new gen. Of course, depicting our personal struggles through memes may seem like an unconventional coping mechanism, but when it comes to mental health, our generation is the most outspoken one. Memes make difficult conversations easier to have—somehow seeing somebody go through the same struggles as you, and still be able to laugh about it makes you feel like you can relate to people, and in the end, it makes you feel a bit better.

“Mental health issues can feel and be incredibly alienating, and memes that address these issues help people feel less alone and may even encourage them to speak and seek help,” Alia, also known as @memesturbationation on Instagram, shared with Screen Shot. She explained that memes not only help her process her feelings, but help her acknowledge them as well. And this ability to feel less isolated, and to relate to other people online is what creates such a wonderful community, one that is safe and welcoming, and one that uses memes as a unique language for today’s century, driving the growing conversation around mental health.

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Odie, known as @not.yr.boyfriend online, has been ‘meming’ since early 2016, and has built a helpful community since then. The purpose of their work is to “embody the work I am doing on myself and in my community.” They explain that they wouldn’t describe their account as a mental health page, but instead as a project of self-work that aims to shift humanity towards a culture of accountability. Memes have the potential to drive a conversation and shift opinions, be that for political or social reasons, meaning that disregarding them or the work that meme creators do would be unfair.

And yet, memes about mental health are still met with a lot of criticism. For example, @memesturbationnation previously received some criticism for her work, accusing her of romanticising and trivialising mental health, to which she responds “I think that’s bullshit. It’s just more people trying to shame and silence those who experience mental health issues. I’ve received way more messages thanking me for sharing my experience with mental illness through memes.” Is it really fair to silence creators who predominantly create a safe space as a coping mechanism of their own, and who are helping so many people online?

Mental health is a sensitive subject, and it is understandable why some people don’t engage with memes depicting subjects of their personal struggles. But Instagram can be used as a tool that many people use to reach out to others who are experiencing the same thing, to let them know that they are not alone, and to show and receive support. The beautiful thing about meme pages on Instagram is how many of them there are. Be it astrology memes, political memes, art memes or mental health memes—there is content for everyone, and a community for all. Mental health meme pages on Instagram are a reminder that it’s okay not to be okay, and they’re accessible for everyone, at any time.

Fika is the tech app helping students who struggle with their mental health

In 2018, the Times described today’s students as the “Snowflake Generation,” referring to millennial’s apparent hyper-sensitivity to both personal and social-political issues. Millennials are often portrayed as ‘moaners’ complaining about the harshness of being young in today’s turbulent world. But the truth is that recent reports speak loudly about the mental health crisis students are going through. In the UK alone, two in five students struggle with anxiety, many drop out from their courses (26,000 students in England who were studying for their first degree in 2015 did not finish their courses), and the alarming rate of suicide among students seems to be increasing. According to a report from the Office of National Statistics (ONS) conducted in England and Wales, there is one death every four days. In Oregon, US, a new bill allows students to take ‘mental health’ days off from school. In the UK, while the NHS and university-based counsellors have been struggling to keep up with the demands coming from students in need of mental health support, tech-based projects such as Fika are working on preventing—rather than solving—this tragic epidemic, with the help of what is called ‘emotional fitness’.

After his best friend committed suicide, Nick Bennett realised how crucial emotional education is, and co-founded Fika, an education technology company and app that offers university students the tools and the coping mechanisms they need to prevent mental health-related symptoms. Fika provides five-minute emotional workouts designed to build students’ resilience, confidence, and empathy, as well as encouraging social inclusion at universities. “We really believe in the potential of combining science with technology to create a scalable, self-sustainable solution for student wellbeing. What makes Fika exciting is that it’s about prevention, rather than cure. Both are important parts of the answer, but rather than parking the ambulance at the bottom of the cliff, we think students should be proactively building emotional muscle every day, from the day they arrive at university,” Nick Bennett told Screen Shot.


But while it seems crucial to provide students with emotional structures, how can universities and similar institutions improve the system that is partially responsible for the mental health crisis among young people? So far, Fika has partnered with several universities across the country, including the University of Exeter and London Business School, and in November it will be hosting its first Fika think tank, ‘Building a Brighter Future for Student Wellbeing’, to explore how universities’ system could change from the inside.

Redesigning the curriculum to include emotional education is one of the options Fika is exploring, particularly after its recent survey has demonstrated that both students and educational workers believe it would have an enormous impact on students’ wellbeing. Meanwhile, universities across the country are slowly doing their part to address the issue. Last year, the University of Bristol became the first university in the UK to offer optional ‘Science of Happiness’ courses as part of the curriculum. Similarly, the Oxford Mindfulness Centre offers mindfulness courses for students and staff members at the University of Oxford, while other psycho-educational initiatives are being introduced across the sector.

Anxiety, depression, loneliness, bullying, body image issues and ‘fear of missing out’ are just some of the many phenomena that emerge from using social media and the internet on a daily basis. Where does Fika, as an app, stand in regards to social media’s responsibility for the youth’s mental health crisis? Reports show that both the internet and social media have been causes as well as cures to the mental health crisis, more specifically affecting the so-called ‘digital natives’. Speaking about this matter, Bennett told Screen Shot “We’re very committed to exploring and understanding how people’s relationships with technology affect their mental health, and, ultimately, just like our relationships with offline media (newspapers, magazines), we think there’s a mixture of good and bad at play.”

Fika cannot be the only answer to our generation’s mental health crisis. As Bennett explained, student services such as counselling and clinical support are still very much required to support students in distress. But there is no doubt that additional tools to tackle this crisis are needed urgently. In a time when institutions are struggling to respond to this emergency, means to preserve the wellbeing of students, and young people in general, can only be welcomed with open arms.