Pornhub Cares, the philanthropic branch of Pornhub, wants you to have period sex and stop littering

By Sofia Gallarate

Updated Jul 16, 2020 at 10:15 AM

Reading time: 2 minutes

Pornhub Cares is the philanthropic division of the world’s largest porn website and it’s clear to see through its marketing strategy that the company is highly aware of issues that go beyond the sex industry. The ‘artistic enterprise’—as they call it themselves—merges together the charitable contribution of the porn tycoon with a witty creative strategy that sees unexpected collaborations rising. Since its launch in 2012, Pornhub Cares has offered school scholarships of $25,000 for women pursuing an education in STEM, supported breast cancer research with Save the Boobs videos, and had campaigns to save both wales and bees, such as in Beesexual, a collection of videos of bees foraging dubbed by Pornhub’s most iconic actors).

Of course, Pornhub Cares had to step up for the environment, thus the collaboration with Ocean Polymers (a non-profit that has developed a solution to collect and process plastic waste in the world’s oceans and seas), with whom they launched their latest campaign Dirtiest Porn Ever. For the occasion, the company produced a video featuring an amateur couple having sex on a beach covered in mountains of litter that obstructed the view of the couple’s naughty bits. “The initiative and support from Pornhub is inspired and appreciated. Whilst I’m sure for some it may not initially appear like the most obvious match for our project, we are thrilled that Pornhub has engaged with us and displayed a commitment to utilizing their voice and reach for positive action,” said Heather Wigglesworth, executive director and project and operations manager of Ocean Polymers.

https://www.youtube.com/watch?v=nskUHvjylEA&has_verified=1

Pornhub does seem to care. Beyond its Cares branch, Pornhub is keen to promote sex education and health through the Sexual Wellness Centre, a channel where users could learn about the mysteries of sex from experts who provide medical, biological, emotional and erotic knowledge on how to lead an exciting but aware sexual life. One of its recent sex-ed ‘lessons’ looks at perhaps the most taboo subjects of them all: period sex. The initiative, called F*ck Your Period, exposes—through an impressively scripted and animated video—the benefits of having period sex (from a female perspective), and offers free access to Pornhub Premium HD videos to female subscribers registered on the platform for the duration of their periods, whose dates are calculated by the programme itself. If this isn’t genius marketing then I don’t know what it is. 

But it’s not all empowerment and environmentalist campaigns for Pornhub. Last October, the company was largely criticised after it took it months to remove porn videos belonging to the independent label Girls Do Porn, which was sued by 22 women for bullying and coercing them into performing sex acts in front of the camera. Despite the fact that Girls Do Porn was eventually taken off the website’s official partner page, its videos uploaded by other accounts are still circulating on the platform.

Pornhub is far from being the perfect company in a flawless industry, but its attempt to make things right in a ‘dirty’ business and in an even ‘dirtier’ society has to be acknowledged. There are no doubts that the company has a huge responsibility in making sure its content does not promote exploitation and abuse, and that the road for a safe and healthy sex industry is still full of obstacles and controversy. But with a reach of 81 million visitors per day, Pornhub has enormous influential power and as Wigglesworth puts it, “It would be great to see more companies of this size and stature taking the same responsibility with the audience they engage.” So who’s next?

Keep On Reading

By Fatou Ferraro Mboup

Suella Braverman’s lifestyle choice remark sparks outrage amid growing homelessness crisis

By Abby Amoakuh

Watch the first official trailer for Netflix’s new reality TV show, Squid Game: The Challenge

By Fatou Ferraro Mboup

Olivia Colman reveals she’d earn a lot more money in Hollywood if she were a man

By Charlie Sawyer

Who is going to be Donald Trump’s running mate? Will his top VP pick be a wildcard or safety option?

By Charlie Sawyer

Timothée Chalamet finally addresses Kylie Jenner and Selena Gomez feud in TMZ video

By Fatou Ferraro Mboup

Selena Gomez accused of plagiarism for the second time by artist

By Fatou Ferraro Mboup

Who is Ziwe Fumudoh? Unpacking the comedy genius putting white people in the hot seat

By Abby Amoakuh

Influencers are pranking their loved ones by claiming ExxonMobil has invited them on an oil rig brand trip

By Abby Amoakuh

Selena Gomez fans bash new boyfriend Benny Blanco and call him unworthy

By Jack Ramage

What is a gymcel? And why is the term problematic?

By Charlie Sawyer

Deepfake videos of Taylor Swift and Selena Gomez used in elaborate Le Creuset online scam

By Abby Amoakuh

Selena Gomez haters use singer’s comments on Israel-Hamas war to reignite Hailey Bieber feud

By Abby Amoakuh

Everything you need to know about Taylor Swift’s new album The Tortured Poets Department

By Abby Amoakuh

Julia Fox and Madonna become bodybuilders in new Sevdaliza and Grimes music video

By Charlie Sawyer

How to date in 2024: Ditch other people’s romantic timelines and focus on you and only you

By Abby Amoakuh

The BDS movement and gen Z are boycotting Disney+, McDonald’s, and Starbucks. Here’s why

By Charlie Sawyer

Donald Glover’s Mr & Mrs Smith TV show has got people gagging

By Abby Amoakuh

Europe still sterilises disabled women despite the practice being a human rights violation

By Abby Amoakuh

Kieran Culkin cringes as co-star Julie Delpy says she wishes she was African American

By Charlie Sawyer

How to become a sugar baby: Everything you need to know about pursuing a safe sugar lifestyle