Here’s how you can apply to the new TikTok Creator Fund

By Alma Fabiani

Published Nov 15, 2020 at 05:22 PM

Reading time: 2 minutes

What is the TikTok Creator Fund?

TikTok’s Creator Fund wants to celebrate TikTok’s best and brightest by giving them the opportunity to earn money through their creative content, starting with $70 million (approximately £54 million) of funds available to thousands of creators across the UK, Germany, Italy, France and Spain. TikTok launched the Creator Fund on Tuesday 1 September as the first step towards “a new world of opportunity on TikTok,” according to the video-sharing app’s statement.

The platform wants to push its users to take their creativity, imagination and ambition to the next level. TikTok is also expecting the fund to rise to a total of $300 million (approximately £231 million) within 3 years and will extend it to further markets across Europe so that even more creators can be given the opportunity.

Why is it called the Creator Fund?

According to TikTok, creators receive funds based on a variety of factors from their videos, and of course, they should also know that performance on the app is dynamic—it changes naturally and often—so your funds will ebb and flow in the same way. In other words, the more creative your content is, technically, the more engagement you should receive and the more funds you should gain!

Who can apply to the Creator Fund?

Last month, TikTok announced some of the first recipients of the fund, but tens of thousands of creators across Europe will now be eligible to apply. By rewarding innovative and creative content, the app hopes this fund will continue to support its community of creators—and probably bring in more users while it’s at it.

To apply for the Creator Fund, you’ll need to meet some initial criteria. You must be based in the UK, Germany, Italy, France and Spain, be 18 years or older, have at least 10,000 followers, over 10,000 video views in the past 30 days and post original content in line with TikTok’s community guidelines.

Is there a fixed number of creators who can take part?

No! TikTok says there’s no limit on the number of creators who can join. It wants as many eligible creators as possible to make money doing what they love on the app.

How do I apply for the Creator Fund?

You can apply for it directly through the TikTok app. Access the TikTok Creator Fund in-app through your pro/creator account, confirm you are over 18, then read and agree to the TikTok Creator Fund agreement. Once approved, you should start earning from the performance of your content, which you can view in your accrued funds on your Creator Fund dashboard. So get creating, and don’t forget to read the agreement before you start!

Once I've applied, how are your funds calculated?

The funds that each creator can earn are worked out by a combination of factors, including the number of views and the authenticity of those views, the level of engagement on the content, as well as making sure content is in line with TikTok’s Community Guidelines and Terms of Service.

Because no two creators or videos are the same, there is absolutely no limit to the different kinds of content TikTok supports with the fund. The Creator Fund total varies daily and is dependent on the number of videos published by content creators that day, which means the daily fund will fluctuate based on the amount of content being published.

Is there a maximum or a minimum earning per creator?

Not yet at least! There isn’t a fixed amount of money that TikTok allocates to creators and the same goes for the amount of funds released daily. The video-sharing app has committed to £231 million over the next 3 years to the Creator Fund.

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