5 tips to follow when creating videos for social media marketing

By Screen Shot

Sep 2, 2020

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Videos have become one of the most effective and immersive ways to drive engagement between business entities and their audiences. Numerous platforms are available nowadays such as Facebook, Twitter, Instagram, Youtube and Vimeo. When it comes to companies looking for broader access, digital signages can also work. There are many digital signage software free and available online that can cater to your company’s needs. With a plethora of platforms and options, video marketing has now become the most successful way of conveying your message to your audience.

Here is a list of the 5 most important factors that can improve your video quality and make it more meaningful for your marketing campaign.

Content is everything, focus on the story

Before the social media era, TV ads and print media were the two main forms of marketing. With the rise of Facebook, Instagram and digital adverts all around the globe, content quality became an absolute necessity. Social media platforms, as well as digital signage, can help in target market to increase the rate on investment (R.O.I.). Brand placements and advertisements do not interrupt the entertainment industry anymore but fully compete with them to have the audience’s attention.

If you want your video content to be effective and leave a long lasting impression on your audience’s minds then it needs to create some kind of value for your selected target market. Videos created to drive sales with no attachment to the audience tend to fail or perform poorly.

The best video content out there is one that creates impacting stories that a viewer can easily connect to. The better the story is, the more effective it will be with your audience. It can simply feature yourself talking about your personal experience and what your brand or product can offer society or it can be about a random person using your product and how it positively affected their daily life. Such analogy tends to create a connection with an audience.

Use the first few seconds to engage your audience

If you’re interested in working in digital marketing, you need to keep in mind that the average attention span is just ten second long. One-fifth of your viewers will click out or move away from your video if they don’t find it interesting within those ten seconds. In order to create a successful video, not only does it need a convincing storyline but also a quick start with highly engaging first seconds.

Short and to the point—that’s what the video experts propose nowadays. In the first five to ten seconds of your video, get right into the gist of it and then keep it engaging while managing your viewers’ expectations from there. Let your audience know what the whole video is about in the first few seconds and prove to them that this video is worth their time.

Try to capture your viewers’ curiosity by introducing a short teaser video before the start of your main video. Should they watch it because it will teach them something new? Make them laugh? Or provide insights into something they never thought about or seen before? All this is possible if you spend more time on creating a storyboard that will keep your video content tight and impactful.

Use moods in your video to convey your story effectively

Music is an important tool that will help you add depth and create an atmosphere for your video. Well-chosen music that aligns with your story narration and your type of target audience can evoke a multitude of emotions.

The audio section of a video can be broadly divided into the base music and sound effects. The base music sets the tone of the video. It can be a slow-motion video with slow tempo music or a fast-action video with high tempo music. Sound effects add an extra layer of depth to the video and make it more subversive. Sound of waves crashing, birds chirping, the low gush of wind—all these sounds can add an overall mood to the video.

That being said, although a video should include an interesting use of music and sounds, it shouldn’t fully rely on it. According to a survey, 85 per cent of the videos available on Facebook are seen with the sound off, unless it really pushes viewers to watch the full video with audio. Digital signages in shopping centres need to run adds without volume or low volume (depending on the rules and contract of a specific mall). Great music definitely amplifies the user’s experience but a good storyline will always attract your target audience, with or without the audio.

Personalise your videos for different platforms

For better results, your final video needs to be in line with the kind of platform it will be displayed on. Different social media platforms have their own special ways of displaying content. That’s why it would be wise of you to create two or three different versions of the same video to use on different platforms. Instagram allows only 1-minute autoplay, so it’s better to keep it short. YouTube allows ads of up to 10 seconds in-between videos.

Producing different final versions of one video according to the platform you plan on using to promote it can produce an improved outcome.

To wrap it up, the main goal of video marketing should always be to engage your viewers by educating them or connecting with them emotionally. Once this is done, use that new bond to drive up the sales of your product!

5 tips to follow when creating videos for social media marketing


By Screen Shot

Sep 2, 2020

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What is OnlyFans? The uncensored social media platform we’re all obsessed with

By Shira Jeczmien

May 25, 2020

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We all love influencers, even though we also love to hate them half the time. And our obsession with getting a glimpse into their every day lives is oftentimes unquenchable. Which is why it makes complete sense—at least to me—that OnlyFans is currently booming and taking the world with it.

What is OnlyFans?

OnlyFans is a social media platform where influencers are free to post whatever content they decide to—from suggestive pictures to X-rated videos. In exchange for these, their fans pay them money in order to access their content. What started out as a small adult platform has now become one of the most important websites out there.

How do you become an OnlyFans influencer?

Just to make things clear, OnlyFans is not only for people who work in the porn industry. The social media is also a great website for fitness bloggers or dieticians to sell their advice. In other words, anyone can sign up to OnlyFans, and all content is accepted, whether it is clean or filthy.

From tutorials and tips to behind-the-scenes videos and selfies, a lot of fanatic followers would be willing to pay for them, and that’s exactly how you could become an OnlyFans influencer.

How can you make money on OnlyFans?

Some creators simply use OnlyFans to share sexy pictures for extra money while professional sex workers use it to generate more income. You can use OnlyFans as a subscriber or as an earner—to earn, just add your bank details to the app and start uploading content.

Starting from $4.99 per month, you can charge as much as you wish for subscriptions, as there is no upper limit to what you can charge. You could request a monthly fee of $20 thousand if you really wanted but you would risk not having any subscribers. The minimum amount your fans can tip you is $5.

Whenever you sell any subscription to a viewer, OnlyFans gives you 80 per cent of the payment received. OnlyFans says that the 20 per cent fee they charge is to cover the payment processing, hosting and “all other associated costs with running the OnlyFans website and apps,” which seems fair.

The payment processing system is inbuilt in the app, which eliminates external or third party billing and payment portals.

Payments are made every 30 days until you unsubscribe from the specific profile. You can unsubscribe from profiles you no longer want to follow at any time and stop paying for them.

Who are the biggest influencers on OnlyFans?

Although we recently spoke to an up-and-coming adult actor who shared how stressful the porn industry is and how OnlyFans helps, there are many famous influencers who ‘made it’ on the platform.

Monica Huldt, known as miss_swedish_bella on OnlyFans, is one of the top earners of the site. The adult content creator makes her living providing X-rated pictures and videos to hundreds of followers. She told Business Insider that she is earning more than $100,000 a year selling explicit content on OnlyFans.

She earns this amount from a mixture of subscribers who pay $6.50 a month as well as larger fees for pay-per-view and commissioned work. Huldt starts the day with a ‘good morning’ picture and answering messages and finishes it by checking in again with fans. Everything in between is work, from going to the gym for her daily workout to producing content based on specific paid requests.

Other celebrities such as singer Kerry Katona and model Blac Chyna have also joined the phenomenon. Former beauty queen Danielle Lloyd has also been using the X-rated website. Lloyd charges her subscribers $25 per month and she offers fans a chance to purchase topless snaps of herself for $140.33.

Her bio reads: “Former Miss England, Miss GB and American Playboy centrefold. Love working out, keeping my body in shape, recently had a Brazilian Bum. All pictures watermarks and copyright of Danielle Lloyd if used you sued.”

Is Beyoncé on OnlyFans?

OnlyFans has become so popular in the last year that even Beyoncé name-checked the site in her remix of Megan Thee Stallion’s ‘Savage’, prompting a 15 per cent uptick in traffic to the site. Unfortunately for her fans out there, queen B does not have an account on OnlyFans.

Is OnlyFans the new Instagram?

While it would be naive to think OnlyFans could replace Instagram altogether, it certainly is gaining more and more popularity. The platform offers influencers a chance of making money without having to promote any brand or product, leaving them in charge of their own earnings.

Whether you’re already an OnlyFans addict or you just don’t see the point in paying content makers, one thing is for sure: most people are obsessed with the uncensored social media platform. 

What is OnlyFans? The uncensored social media platform we’re all obsessed with


By Shira Jeczmien

May 25, 2020

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