We can pop a pill for almost any affliction but finding a cure for love always seemed outside the realm of scientific manipulation—at least, until now. Scientists have been exploring how drugs used to treat addictions could be repurposed to help someone end a toxic relationship or even treat heartbreak, indicating a new era of chemical breakups. These futuristic treatments are known as anti-love biotechnology and they will make you question everything you think you know about love.

You might be wondering why scientists would want to cure people from being in love in the first place—is heartbreak really something that needs medical treatment? It could be argued that being in love resembles a state of illness more closely than you might think. Common patterns of behaviour associated with falling in love, such as obsessive thoughts, compulsive actions, delusions, increased anxiety or sleepless nights are considered traits of mental health disorders too. Scientists have also discovered that falling in love is associated with changes in brain neurochemistry that closely resemble drug addiction and neuroimaging studies of people who experienced an unwanted breakup have shown similar brain activity as those in withdrawal from cocaine addiction.

Poets, scholars and philosophers have long warned about the power of unrequited love to wreak havoc and destruction, which is surprisingly similar to the all-consuming consequences of addiction. One large multi-country study found that substance abuse was significantly higher in 15-year-olds who had been in love than teenagers who had never experienced the same, regardless of their gender, sexual orientation, family affluence, or country of residence. While these findings may not seem shocking to anyone who watches Euphoria, it’s concerning that simply being struck by cupid’s arrow can increase one’s risk of addiction.

This correlation between relationships and addiction have led scientists to explore the use of anti-love drugs—that would help people move on from unhealthy relationships and traumatic experiences much in the same way that drug addiction or obsessive-compulsive disorder (OCD) is treated. In fact, many of the drugs being used to treat addiction are the very ones being repurposed to treat relationship problems.

Oxytocin, known as the love hormone, became a major contender for use in anti-love biotechnology after studies proved its ability in helping alcoholics overcome addiction cravings and decrease the intensity of distressing experiences in people with post-traumatic stress disorder (PTSD). Oxytocin helps build trust and affection between people, it increases dramatically while we fall in love and its levels correlate with how long a relationship lasts. However, scientists have discovered that the hormone can also have a dark side, as its positive benefits can backfire depending on the social context. For example, in a study where patients with depression took oxytocin while alone, it caused them to recall distressing memories more vividly.

It’s common knowledge that heartbreak is accompanied by reliving painful and upsetting memories. Fortunately, scientists have come up with a cure that could dull the intensity of painful memories by repurposing a sedative used for anaesthesia. In a study pioneering this treatment, participants who were injected with the sedative while recalling a distressing story found the memory to be less vivid than those who didn’t receive the same. While this may seem reminiscent of the 2004 blockbuster hit Eternal Sunshine of the Spotless Mind, the crucial difference is that the sedative doesn’t erase the painful memories—you can still remember them clearly but feel more apathetic towards them.

Anti-love biotechnology is riddled with ethical implications that need to be considered before chemical treatments aiming to end relationships can be approved at large. Unlike couples therapy with MDMA, where both parties willingly consent and seek treatment to rescue their relationship, the ethical issues surrounding voluntary treatment and consent are murkier when only one party wants to end a relationship.

Neuro-ethicist Brian Earp, who coined the term ‘anti-love biotechnology’ and recently published Love Drugs: The Chemical Future of Relationships, believes that anti-love drugs could in principle be helpful for some people in abusive relationships who want to leave their partner but feel conflicted by their feelings. Dr Earp argues that the use of such drugs, when combined with therapy, could one day help victims overcome the addictive feelings they have for their partner, making it easier for them to cut ties and recover from the trauma.

Consultant Psychiatrist Doctor Stefan Ivantu, on the other hand, is concerned about the use of anti-love drugs to end relationships—arguing that toxic alliances shouldn’t be manipulated with medication under any circumstances. According to him, the relationships we choose to be in are often a product of our childhood, family relationships and life experiences. “Suppose someone’s upbringing or past relationship trauma has led to an unhealthy attachment style. In that case, this pattern of deeply ingrained behaviour needs to be addressed through therapy alone, rather than seeking a quick fix with a drug,” he said. Both Dr Earp and Doctor Ivantu’s perspectives reflect a larger ongoing debate about whether medical professionals should prescribe medication to assist in the treatment of addiction.

Beyond the ethics of the treatment, if anti-love drugs are approved for use in abusive relationships, it also begs the question of other possibilities where they could be leveraged to end relationships considered undesirable or harmful by societal, religious or cultural norms. Governments have a long and ongoing history of forcing minority groups to conform with societal norms under the guise of medical practices, such as conversion therapy. All of this, while LGBTQ+ communities still aren’t given equal rights to medical care in even the most progressive countries of the world.

Another concern is that anti-love biotechnology could threaten sexuality and relationship diversity, according to Dr Kristina Gupta, an Assistant Professor in Women’s, Gender, and Sexuality Studies. Dr Gupta writes that due to the considerable social, legal and economic pressure to conform with a heterosexual and monogamous model of sexuality, individuals may feel directly pressured or coerced to chemically alter their feelings to avoid socially stigmatised desires or attractions. Additionally, if anti-love drugs are prescription-only, it will be crucial to consider how the views held by doctors could lead to prejudice and discrimination in how these drugs are recommended.

Overall, the advent of anti-love biotechnology presents a myriad of complex ethical issues and philosophical debates on how we define romantic love and identify when it might be considered addictive, harmful, or simply undesirable. Scientific, medical and political communities and society at large will also have to determine the instances when it is ethically appropriate to intervene in someone’s love life by using anti-love biotechnology. How far are we willing to go when it comes to medicalising or prescribing away feelings of love? Who gets to decide who we can love and who we can’t?

Whether or not we’re prepared for such a debate, anti-love biotechnology is on its way as we speak.

Dr Anna McLaughlin is an academic Neuroscientist and the Founder of Sci-translate, a digital science communication agency based in London, UK. With a PhD in Neuroscience & Psychology, MSc in Psychiatric Research and BSc in Psychological Science, she specialises in the neuroscience of wellbeing, which spans mental health, physical health, nutrition, immune function, fitness, sleep and productivity.

This morning Aesthetic Wiki’s Discord server was jam-packed with users trying to remember the name of an aesthetic that involves wolves and neon lights. As I played an invisible piano over my keyboard in hopes of flossing the term off from the tip of my tongue, I realised how we often define an aesthetic using multiple adjectives—not knowing that there is an entire community out there dedicated to channelling it. The latest on this list is ‘lovecore’. What we once used to define as “that lovey-dovey style” is now a full-fledged aesthetic with a cult-like following on TikTok and Tumblr.

Think Valentine’s Day, but all the time. Lovecore is an internet aesthetic that blends the hyper-femininity of cottagecore and soft girl with Valentine’s Day motifs like hearts, boxes of chocolate, lipstick, cupids and love letters. Labelled as a “visual culture of manufactured romance and affection,” the aesthetic focuses on a wholesome celebration of love rather than its erotic counterparts. On these terms, the official jam for lovecorists is Crush by Tessa Violet. Remember how Violet overthinks and turns all shades of pink? That’s the foregone wholesomeness lovecore channels.

In terms of visuals, lovecore is synonymous with bouquets, frosted cakes, candies, angel wings, stuffed animals and absolutely anything that is heart-shaped in tints and tones of red, pink and white. Frequent imagery also includes blushing anime girls with hearts for eyes. If this imagery intensifies, the aesthetic then gets looped into a subcategory called Yandere.

Lovecorists can be found donning a mix of lingerie, satin dresses, angel wings and formal date wear. Specific pieces in this regard are heart-printed garments and accessories, satin slip dresses, fitted turtlenecks and crop tops with feminine trims and details. If you are ever bestowed with the honour of dating a lovecorist, remember that they love baking, writing love letters, holding hands, cuddling and going out on fluffy dates.

 

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On TikTok, #lovecore has amassed over 15 million views with content creators on a roll to make it one of the most positive hashtags on the platform. Lovecorists here are often found baking cherry-laden cakes, giving room tours, crocheting heart-shaped mug rugs and suggesting playlists to channel the aesthetic as an entire subculture. Data from Google Trends for the search term ‘lovecore aesthetic’ picture a dynamic graph where lovecore has even witnessed peaks in July 2020—quite far away from the retreating showers of Valentine’s Day if you ask me.

Then there is Etsy and Depop. On the former, lovecore is linked to strawberry earrings, wigs, bubble blowers, Kandi lighter cases and brooches. Curated searches on Depop feature satin dresses, lacy corsets and Crocs charms—all dipped head to toe in a bucketful of hearts. A quick scroll among the 235 thousand posts under #lovecore on Instagram, on the other hand, would tumble you down a rabbit hole full of Sanrio’s famous characters.

From Kuromi to Hello Kitty, these characters are often featured as graphic motifs embodying the nostalgic love for an era rooted in self-love and positivity. This nostalgic obsession of lovecore with Sanrio characters is part of a broader movement towards childhood innocence and connections that is already engulfing aesthetics like kidcore.

Lovecore is all about feeling the love for the pieces you wear. Since hyper-femininity plays a huge role in the aesthetic, Betsey Johnson is essentially looped in as a representative. One of the most iconic looks associated with lovecore is Lirika Matoshi’s strawberry midi-dress, which Tess Holiday wore to the 2020 Grammys. Although it originally retails for $490, knock-offs costing no more than $20 are now available on Amazon for those looking to nail the aesthetic without busting their pastel piggy banks.

 

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One of the most important aspects of lovecore is its versatility. The aesthetic can be both maximalist or minimalist depending on the wearer’s taste. One can either go full-blown Betsey Johnson with chunky charms and Hello Kitty hair clips or choose to keep it subtle with heart-shaped earrings tucked behind soft curls.

The appeal of lovecore is not just limited to fashion, it is also tapped as a medium of self-expression within the LGBTQ+ community. “I spent my entire youth hating myself and the concept of hetero romance didn’t interest me at all,” shared Tumblr user femmesweetheart, who runs a blog dedicated to the aesthetic. In an interview with NYLON, the 24-year-old admitted her obsession with love in all its forms after being a part of the LGBTQ+ community herself. For her, lovecore means baking heart-shaped cookies, listening to La Vie En Rose and wishing only the best for others.

Lovecore is also known as heartcore, crushcore and cupidcore among its fanbase. However, the aesthetic should not be confused with angelcore or romantic academia even though they are backed with similar principles. In terms of its subgenres, lovecore can be divided into two:

Pagano lovecore focuses on the iconography of love in Greco-Roman mythology and the Italian Renaissance, rather than Christian traditions. Common motifs under the subculture include marble statues, doves, old jewellery and ancient love poems. Aphrodite, Eros and Adonis are the major figures present in Pagano lovecore. The subgenre also harbours an overlap with dark academia in terms of its obsession with ancient Greek literature.

 

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Shakespearean lovecore has a heavy focus on the element of romance as depicted in the works of famed playwright William Shakespeare. Remember how I mentioned that lovecorists enjoy writing love letters? In this regard, the subgenre revolves around Shakespeare due to the common portrayal of romance in his works. Common motifs and values in Shakespearean lovecore include poetry, antique furniture, forbidden/tragic love and architecture depicted in the time period of his plays.

 

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With all that said, lovecore can be concluded as a celebration in itself. A celebration of love—no matter the day, time or occasion. And in an era where even little gestures of love go a long way, the more the frills, the better.