What do you get when you mix Gucci, SUPERPLASTIC and NFTs? SUPERGUCCI in the metaverse, obviously

By Monica Athnasious

Published Jan 18, 2022 at 12:52 PM

Reading time: 1 minute

The past week has resulted in our timelines flooding with everything menswear—I personally was eyeing up Jeff Goldblum’s awkward yet insanely hot walk for Prada’s FW22 show—but now another iconic fashion moment is on everyone’s lips and guess what it’s about? NFTs—shocker, am I right? If you’re in the know-how on everything fashion, then you’ll remember a cheeky little teaser Gucci and SUPERPLASTIC—a global brand famous for its plastic animated creations—dropped earlier this month.

The collaboration, aptly titled SUPERGUCCI, is set to release an extremely-limited collection of NFTs on 1 February. The iconic pairing will be a three-part series with the first featuring the drop of 10 NFT pieces that each come with an “exclusive 8-inch tall white ceramic SUPERGUCCI SuperJanky sculpture, hand-crafted by Gucci’s own ceramicists in Italy.” For those new to this world, SuperJanky’s are the very popular designer toy-figurine produced by SUPERPLASTIC.

What do you get when you mix Gucci, SUPERPLASTIC and NFTs? SUPERGUCCI in the metaverse, obviously

With only 250 available, the series combines Gucci’s iconic design motifs with these infamous symbols of SUPERPLASTIC—a combination made possible by co-creators Alessandro Michele (Gucci’s head of design) and the synthetic, virtual artists Janky and Guggimon (who exist in the digital world). Such designs have been teased in the above images. Speaking of the digital world, the collection finds itself as part of the Gucci Vault.

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Gucci Vault, announced September 2021, was part of the fashion house’s movement into the digital space. “Vault is an online concept store, mixing together old and new: old Gucci, and a tranche of new designers, all specially curated by Michele and his magpie eye,” AnOther Magazine wrote. Now, the experimental store is planned to join the metaverse with a unique sale.

Heads up blockchain bros and cryptoqueens, SUPERGUCCI NFTs will be available to purchase from 1 February on SUPERPLASTIC via Gucci Vault.

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