Gen Z’s eating habits: Driven by activism or TikTok’s FYP algorithm?

By Fatou Ferraro Mboup

Published May 5, 2023 at 09:00 AM

Reading time: 2 minutes

It’s a well-known fact that gen Z is all about TikTok, Diet Coke breaks, and social justice. Whether we mean to or not, we’re changing the world, one trend at a time. But the real question is, are we gen Zers led by our inner activists, or our relentless TikTok FYPs? Are we embracing veganism because we want to save the world, or are we making fun of Pepsi drinkers because of the algorithm’s influence?

First things first, let’s start with the trendy stuff. Not unlike lower millennials, gen Zers love nothing more than trying out the latest food craze. One day it’s acai bowls, the next it’s charcoal lattes. It’s almost second nature for us to constantly be on the lookout for the next big thing to become obsessed with for a couple of weeks. But is it all just for show?

Well, let’s be real here—some of these trendy foods out there are actually pretty delicious. Who can resist a perfectly crafted avocado toast or a mouth-watering sushi burrito? But do they actually provide us with any nutritional value? That’s up for debate.

Sure, avocado is high in healthy fats and sushi can be a good source of protein. But when you’re dousing your acai bowl with sugary toppings or drowning your charcoal latte in whipped cream, it kind of defeats the purpose. So, while these trendy foods may look good on camera, they may not necessarily be the healthiest option.

But don’t worry, gen Z isn’t all about the latest food craze. We’re also becoming more aware of the importance of eating well. With the rise of veganism, vegetarianism and flexitarianism (which allows for a small amount of meat), it’s clear that our generation is very concerned about the impact our food choices have on the environment and animal welfare.

The popularity charts for it over the previous few years have gradually climbed from left to right, year after year. The Guardian estimates that there are 79 million vegans in the world.

Another significant factor that shapes gen Z’s food choices is convenience. Due to the rising cost of living, inflation, and everyday recessions, learning to be thrifty with your meals has become a critical consideration for gen Zers when deciding what to eat.

Let’s not forget about the importance of mental health. With social media playing such a big role in our lives, it’s also pushed us to realise that what we put into our bodies has a big impact on our mood and overall well-being.

As much as we can recognise this hard truth, we also know that eating ‘well’  well can be pretty expensive. And when you’re a broke gen Zer, sometimes you just need to settle for a Tesco Meal Deal—and I’m not talking about a Tesco Finest* one.

So, to answer the question: Are gen Zers more focused on food trends or healthy eating? The answer is both. We’re definitely fans of trying out the latest food crazes and adopting them as our own, but our inner activists have also led us to take up plant-based diets en masse.

Let’s also not forget the most important thing—food is supposed to be enjoyed and savoured. It’s the thing we devour after a night out with friends, and it’s the comfort that nurses us out of our hangover the next morning.

It’s safe to say that gen Z is having a major impact on the food industry. While some may scoff at our past obsession with pesto eggs and cloud bread, the fact is that we are the most powerful force when it comes to shaping the future food industry.

Keep On Reading

By Abby Amoakuh

Sydney Sweeney’s boobs have feminists divided: Where does liberation start and objectification end?

By Fatou Ferraro Mboup

UK to criminalise deepfake pornography, regardless of creator’s intentions

By Fatou Ferraro Mboup

Is Brazilian weight loss influencer Mila De Jesus dead? Fans concerned about cause of death

By Abby Amoakuh

Donald Trump’s mental fitness comes into question as Joe Biden focuses on abortion

By Fatou Ferraro Mboup

AI used to resurrect dead Indian politician M. Karunanidhi ahead of elections

By Abby Amoakuh

Online adoption ads prey on pregnant women in actions reminiscent of the Baby Scoop era

By Abby Amoakuh

Is BLACKPINK near its end? Recent contract negotiations have fans worried

By Fatou Ferraro Mboup

Fox News host accuses trans community of trying to replace God

By Charlie Sawyer

Actor Jamie Dornan guiltily admits to stalking women in London. Here’s why

By Charlie Sawyer

Why is #FreeLiamNissan trending on Twitter and what does Elon Musk have to do with Liam Neeson?

By Abby Amoakuh

Ice Spice fans hit back at online trolls following no-makeup selfie hate

By Charlie Sawyer

Republican lawmaker censured for saying mass shootings are god’s punishment for abortion rights

By Charlie Sawyer

Donald Trump warns of chaos and bedlam if his name is kept off the US presidential election ballot

By Fatou Ferraro Mboup

Netizens are mad about Greta Gerwig’s Barbie gaining 9 Golden Globe nominations 

By Charlie Sawyer

Florida plans to expand Ron DeSantis’ Don’t Say Gay law into workplaces and ban use of preferred pronouns

By Fleurine Tideman

Revving my engines: Can women find F1 drivers sexy and simultaneously enjoy the sport?

By Fatou Ferraro Mboup

Robert F. Kennedy Jr’s Viva Kennedy 24 campaign: A bid for Latino votes amid controversy

By Fatou Ferraro Mboup

A triangle of sadness: The 3 biggest issues facing UK universities at the moment

By Abby Amoakuh

Selena Gomez fans bash new boyfriend Benny Blanco and call him unworthy

By Charlie Sawyer

Dua Lipa fan and Nicki Minaj fan get into a real-life standoff over internet beef