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Pesto eggs or cloud bread? Here are the 5 most popular food trends on TikTok

By Alma Fabiani

May 17, 2021


If, like so many of us, you’ve developed an unhealthy obsession with TikTok since the start of COVID-19, then you probably have a small idea of exactly how the video-sharing app influences trends in all aspects of our culture. As a result, you’ve most definitely heard of the latest food craze surrounding pesto eggs. Initially revealed as a must-try by TikTok user @AmyWilichowski, her video has now over 1.4 million likes while the hashtag #pestoeggs has collected more than 106 million views. Because we know that TikTok has a lot more to offer than the viral pesto eggs, we’ve scrawled through brand new data to bring you the five most popular food trends on the app, from cloud bread to dalgona coffee.

To crown the ultimate food hack, cake shop Jack and Beyond collected the number of views of the top food trends on the app. Just because trends like banana bread, crème brulée and crispy potatoes seemed too obvious to even mention, I listed the five most creative trends you might not be fully aware of just yet.

1. Cloud bread

With over 3 billion views on TikTok, first place goes to #cloudbread. Responsible for keeping most TikTok users entertained in the kitchen during the pandemic, cloud bread is unique in the fact that it is a way fluffier alternative to normal bread. In some instances, bakers went as far as to dye their bread to create the ultimate cloud effect, making it the perfect social media hit.

2. Whipped dalgona coffee

In second place is every caffeine addict’s dream, the infamous whipped (or dalgona) coffee, also known as poop coffee because of its resemblance to, well, poop. The drink only uses three ingredients, and reportedly is like drinking a ‘coffee cloud.’ With nearly 3 billion views on the #whippedcoffee, the caffeine delight is sure to be a nice alternative to your regular WFH coffee breaks.

3. Pancake cereal

Pancake cereal claims third place. Pretty much what it says on the tin, the mini sweet treats have endless possibilities with toppings like golden syrup, Nutella, or yoghurt—it explains why the #pancakecereal has over 1 billion views on TikTok.

4. Baked feta pasta

I’m willing to bet that absolutely no one who’s been on TikTok in the last six months has been able to escape the baked feta pasta trend. You know what I’m talking about, the simple hack which involves baking a block of feta cheese with some tomatoes in the oven has had over 1 million views on the app and has been described as ‘the perfect weeknight pasta dish.’

5. Nature’s cereal


🫐🍓🥥 it’s actually really good y’all @natures_food

♬ Romantic Piano - Piano

TikTok’s favourite healthy breakfast went full-on viral after Lizzo gave it her seal of approval. We have TikTok user @natures_food to thank for this one, after he shared a recipe for a common dish he dubbed “nature’s cereal” containing the following ingredients: pomegranate seeds, coconut water and a handful of blackberries, blueberries and strawberries. Yep, you guessed it, it’s nothing more than a fancy fruit salad—you have to admit though that ‘nature’s cereal’ sounds ten times sweeter.

On that note, we’ll let you decide which food trend you’re interested in trying yourself first. Personally, not to jump on the bandwagon, but pesto eggs remain one of my favourites. Avocado toast who?