Finance bro podcasts are cringe and problematic, so why are they taking over TikTok?

By Charlie Sawyer

Published Apr 25, 2024 at 09:00 AM

Reading time: 2 minutes

As we all know, I’m pretty skilled when it comes to financial guidance. Over the past few months, I’ve contemplated the pros and cons of investing, broken down the ways inflation is impacting Gen Z, and even done some TikTok maths to try and work out how many pennies influencer Nara Smith is making. So, it would make sense that it would fall to me to chat a little bit about a podcast genre that’s taken over TikTok to such an extent that parodies of the format are now going viral. I am, of course, talking about finance influencers or, as they’re also more commonly referred to, finance bros.

Everyone and their nan has heard the term finance bro by now. Its origins can be traced back to the mid-2010s and as far as Urban Dictionary is concerned, the term’s definition is “someone who desperately wants to be rich and will always talk about stocks and other finance garbage. Someone who will likely repost edits of Andrew Tate and other richy rich douches who post videos of their stupid courses.” I couldn’t have said it better myself.

@dreamlike_ai

Identify how your money is taken. #millionarelifestyle #wealthymindset #mindsetcoach

♬ original sound - Dreamlike Ai
@mrproducrr

Hi boss 🤓🤓 #motivationalspeaker #moneymindset #📈🧠

♬ original sound - 😮‍💨

Finance bro-esque podcasts and vodcasts (aka, video podcasts) have been gaining traction for quite some time now. The basis of these shows is relatively straightforward. Typically, two or three men will gather around a table or sit on some sort of plush sofa and spend an hour or so nattering about unwarranted financial guidance—all of which is wrapped up in something these guys often refer to as a “wealth mindset.”

These male-dominated podcasts thrive off of a level of business superiority—their entire narrative revolves around romanticising and promoting the idea that obtaining massive amounts of wealth is the sole path to success and happiness.

A lot of this rhetoric is just that, chat. There’s only so much actual legitimate advice that these guys can give. In reality, the majority of their conversations involve hypothetical scenarios and long-winded allegories that are supposed to inspire young boys to immediately drop the PlayStation and start day trading. Honestly, it’s wild—see for yourself:

@capitalclub_co

What is a bank? | Luke Belmar #lukebelmar #financialsystem #money #bank #fyp

♬ Can You Hear The Music - Ludwig Göransson
@capitalclub_co

What Is Money #money #entrepreneur

♬ original sound - Capital Club
@maxsavagellc

Love PEOPLE Follow ME LIke@Branden Condy #fyp #entrepreneur #motivation #viral #mentor

♬ original sound - Max Savage

People have found these videos so cringe that they’re even going out of their way to create parody podcasts:

@thejackmilton

#scottish #skits #podcasts #foryou #financebro

♬ original sound - Jack Milton
@carolinebaniewicz

Follow along if you want to be a millionaire by the end of the year @meg b

♬ original sound - caroline

In fact, two of my all-time favourite YouTubers, Cody Ko and Brittany Broski, even got in on the trend and posted a video that included 40 minutes’ worth of cringe finance influencer content.

These videos might all seem teehee and giggles, but the problem is that these men are promising young boys the absolute world. All they seemingly have to do is follow this advice, sign up for an alpha male lifestyle path course, and devote their entire lives to accumulating wealth. It’s that simple.

Also, we have to talk about the insane reach that these male creators have. It’s truly concerning knowing how many young impressionable people these testosterone-infused bros are reaching. I mean, for example, Ed Mylett, the influencer and entrepreneur known for his pretty bizarre ‘I can fit three days into one’ mindset, has nearly three million followers on Instagram.

@millennialmenmovement

Episode 10 | Three Days in a Day - 21 Days Per Week | Speaker: @edmylett | Credit: @tombilyeu | Background Music: Fearless Motivational Instrumentals - Exodus #mindsetmatters #inspirations #successtips #moneymindset #motivationalquotesdaily #quotesoflife #motivation #motivationalquotes #motivational #keytosuccess #inspirationalquote #inspirations #motivation101 #motivationalspeakers #successmindsets #successquotes #morningmotivation #motivationalwords #motivationalposts #mindsetcoach #mindsetcreators #strongmindmotivation#educateyourself #nothingcanstopmeedmylett #obkychiro #christinchiropractic

♬ original sound - Kyle Wilgus | Millennial Men

Moreover, recent data revealed that 25 per cent of 18 to 24-year-olds who have a bank account use social media for financial guidance. Plus, one in five of this age group has actually invested money based on social media recommendations.

Now, with this article, I’m not trying to say that if a man in a suit holding a cold brew and a dumbbell approaches you, you should immediately drop your things and sprint away. However, it is important for us to properly recognise the darker and potentially dangerous side of these so-called financial kings. And, if I hear one more person mansplain the stock market to me, I’ll lose it.

Keep On Reading

By Mason Berlinka

From rape accusations to seized supercars, here’s what you need to know about Andrew Tate’s arrest

By Charlie Sawyer

From toxic masculinity to age-old ideals, rom-coms don’t make the cut for gen Z women anymore

By Abby Amoakuh

Sydney Sweeney’s boobs have feminists divided: Where does liberation start and objectification end?

By Charlie Sawyer

What is a glizzy? Breaking down the mysterious term taking over TikTok

By Abby Amoakuh

Which surprise songs is Taylor Swift performing during the Eras tour? A guide on what to expect

By Abby Amoakuh

Who is Brit Smith, the smaller artist JoJo Siwa allegedly stole Karma from?

By Abby Amoakuh

The worldwide war of words: Inside the disinformation campaigns surrounding the Israel-Hamas war

By Charlie Sawyer

Australian journalist slams viewer who said her outfit was inappropriate for reading the news

By Abby Amoakuh

Inside Mark Zuckerberg’s secret Hawaiian apocalypse bunker and the doomsday conspiracy behind it

By Jack Ramage

What is a gymcel? And why is the term problematic?

By Charlie Sawyer

TikToker Cliff Tan shares his tips on how to feng shui your room for love ahead of Valentine’s Day

By Fatou Ferraro Mboup

Nella Rose’s I’m A Celeb criticism proves that Black women can never win in reality TV

By Abby Amoakuh

Lesbian couple told by GP to sleep with a man if they want to have a baby

By Fatou Ferraro Mboup

Influencer Chiara Ferragni issues apology amid €1M fine for misleading charity Christmas cake sale

By Fatou Ferraro Mboup

Shocking last words of young vape addict before he went into coma

By Charlie Sawyer

How to become a sugar baby: Everything you need to know about pursuing a safe sugar lifestyle

By Charlie Sawyer

British Museum attempts Roman Empire TikTok trend, fails miserably and gets called sexist

By Charlie Sawyer

Who is Tommy Robinson, the far-right anti-Islam activist who was arrested at London’s anti-Semitism march?

By Abby Amoakuh

US university launches investigation after trans woman filmed and confronted in women’s bathroom

By Charlie Sawyer

Five of the best and easiest side hustles you need to jump on in 2024