$18K alpha male boot camp promises to turn weak men into modern-day knights

By Fatou Ferraro Mboup

Published Apr 2, 2024 at 01:43 PM

Reading time: 2 minutes

Ever wondered what it takes to become a certified alpha male in today’s world? Well, apparently all you need is the hefty sum of $18,000 and three days of your precious time. Welcome to the bizarre realm of alpha male boot camps, aka, the Modern Day Knight (MDK) Project, where testosterone-fueled antics collide with outrageous price tags, leaving many scratching their heads in disbelief. Let’s dig in.

According to the MDK website, the camp is aimed at “men who want to live a life filled with fulfilment, purpose, financial freedom, and have a deep loving relationship with their family.” And what better way to embrace financial freedom than forking out nearly $20k for a physical crash course, right?

 

View this post on Instagram

 

A post shared by Steve Eckert (@steve.eckert1)

Applicants must be at least 18 years old to participate, with the program being based in Chino Hills, California.

The masterminds behind this 75-hour-long testosterone program are Bedros Keuilian, known for his book Man Up: How to Cut the Bullsh*t and Kick A** in Business and in Life and co-founder Steve Eckert, a former US Marine dubbed the “Facilitator of Suffering,” who joined Keuilian in leading the endeavour. These guys are experts in the art of turning regular Joes into alpha male superstars.

At the camp, be prepared to face some tough love—the instructors don’t hold back. Recently, a video from one of the sessions went viral, showing solemn-faced men with backpacks, seated before a desk as instructors unleashed their fury. It was akin to drill sergeants on steroids, screaming, “I see it in your f**king eyes that most of you don’t look like you belong here.” The instructors continued: “I’ll take this f**king knife off my f**king waist and carve this f**king tattoo off my f**king hand before I let any of you f**king b*tches show up here on Friday for your graduation.”

Throughout the video, participants appear visibly scared and shocked:

But hey, it’s not all verbal abuse and intimidation tactics. Oh no, these guys also like to throw in a healthy dose of physical exertion to really drive home the alpha male experience. One clip shows a poor individual being dragged down a hill during a climbing exercise, while another sees men being insulted as they perform exercises on the beach with hammers. Because nothing says “alpha male” quite like whacking away at the sand with a blunt object while being called a “whiny piece of sh*t.”

 

View this post on Instagram

 

A post shared by Modern Day Knight Project (@themdkproject)

As entertaining (and utterly ridiculous) as this whole spectacle may be, it raises some serious questions about masculinity, self-worth, and the lengths some men will go to in order to prove their worthiness in the eyes of society. Is paying thousands of dollars to be yelled at and dragged up hills really the path to true manhood? Or is it just another example of fragile masculinity run amok?

Despite potential scepticism, the project’s popularity is evident, with all past boot camps selling out, as mentioned on their website. One participant confessed to having gained: “enough force, clarity, and confidence to take on whatever was ahead.”

However, as is to be expected, the program hasn’t been universally embraced. Many regard it as ludicrous, questioning its efficacy and suitability for all. Netizens online have led the criticism, labelling the $18,000 price tag as the epitome of beta behaviour, and poking fun at the project’s participants.

In the end, one thing’s for sure: the world of ‘alpha male boot camps’ is a wild and wacky place, where bravado reigns supreme and common sense takes a backseat to chest-thumping antics.

It’s important to highlight that in recent years, the proliferation of male-centric classes and boot camps has coincided with the surge in the manosphere and the growing opposition to female empowerment. This trend has of course gained further momentum with influential figures like Andrew Tate, known for his unapologetic embrace of alpha male ideology.

Keep On Reading

By Fatou Ferraro Mboup

90% of UK female surgeons have witnessed sexual misconduct in the last 5 years, new report shows

By Amy Rose Everett

From #MessyTikTok to #StayToxic, is social media sleuthing ruining your love life?

By Malavika Pradeep

China is banning ‘effeminate’ men from media to promote masculinity

By Fatou Ferraro Mboup

North West’s performance with Kanye proves that 2024 is going to be her big year

By Abby Amoakuh

Everything we know so far about The Summer I Turned Pretty season 3

By Charlie Sawyer

How to get a refund on your student loan from SLC

By Abby Amoakuh

Man convicted of cyberflashing after sending picture of penis to 15-year-old girl on WhatsApp

By Fatou Ferraro Mboup

Tom Holland has ultimate rizz, Zendaya just confirmed it

By Abby Amoakuh

Is BLACKPINK near its end? Recent contract negotiations have fans worried

By Abby Amoakuh

MGK opens up about miscarriage with Megan Fox after couple’s short-lived break-up

By Charlie Sawyer

What is a glizzy? Breaking down the mysterious term taking over TikTok

By Charlie Sawyer

Man partied for four days unaware he had been shot in the head

By Fatou Ferraro Mboup

Husband sues tech company after wife burned and killed by surgical robot

By Charlie Sawyer

Azealia Banks is cancelled once again after calling Troye Sivan an expired Twink

By Abby Amoakuh

Three young girls in Sierra Leone have died after female genital mutilation rituals despite calls for ban

By Alma Fabiani

What is a nepo baby, and why do they make everyone so mad?

By Fatou Ferraro Mboup

Former boy band member accuses Taylor Swift of performing demonic rituals at concerts

By Fatou Ferraro Mboup

Why was Melania Trump not at the Manhattan courthouse with her husband?

By Emma O'Regan-Reidy

Is the end of Airbnb near? Two subreddits point to an impending flop

By Charlie Sawyer

Legit or not? Debunking the latest viral £50 Temu free money giveaway