Mid-March 2023, Atlanta creators Janine Nabers and Donald Glover (aka ‘This Is America’ singer, Childish Gambino) dropped Swarm, a stylish, surreal and super violent TV series on Amazon Prime Video, bringing a whole new meaning to the word ‘slay’. If you haven’t had the chance to jump on the bandwagon and watch the viral show just yet, here’s everything you need to know.
The show centres around a fictional music megastar, Ni’Jah (played by Nirine S. Brown), and ultimate stan Andrea “Dre” Greene, portrayed by the super talented Dominique Fishback.
“She knows what we’re thinking and she gives it a name. She’s a goddess,” says Dre of Ni’Jah, the singer she’s locked in a parasocial relationship with. That is, a one-sided relationship where one person extends emotional energy, interest and time, while the other party, or persona, is completely unaware of the other’s existence.
Dre’s bedroom walls are covered in Ni’Jah posters. She lives on her phone, running a Swarm fan account (the reference to Beyoncé’s Bey Hive becomes clear). She blows most of her rent money on extortionate concert tickets—remember the scramble for seats at Bey’s Renaissance World Tour?
“It’s not real,” Dre’s former foster sister says of the fandom at some point in the show. But gen Z viewers know that’s not true. Raise your hand if you’ve been personally victimised by Ticketmaster. Exactly. So what makes this narrative special enough to base a whole series on? The stan is a serial killer, and she’s a Black woman.
The team behind Swarm includes Honk For Jesus. Save Your Soul. creator Adamma Ebo, and former US President Barack Obama’s daughter, Malia Obama, among others. They’ve constructed a dark-skinned Black character as terrifying and murderous as her archetypal white (and typically male) counterparts. Tony Soprano, Walter White, Dexter Morgan, Joe Goldberg—the list goes on.
Speaking to Vulture, Nabers explained the thought process behind such a depiction: “There’s a woman Donald [Glover] follows on Twitter; she’s a Black woman, a teacher. She tweeted, ‘I’m so tired of seeing Black women on TV play therapists and lawyers and doctors and people who just have their shit together. We can be serial killers too.’”
Swarm was somewhat of a slow burner, partly because people had trouble getting past the pilot (titled ‘Stung’), which ends in disturbing, protracted violence. That theme continues on to the bitter end of the season.
Many have simply asked, why? What’s it all for? Unsurprisingly, the show has faced criticism for “actually dangerous” choices that negatively portray Black women.
“This is not a work of fiction,” reads the TV series’ opener, implying that the themes explored in Swarm are indeed happening IRL. “Any similarity to actual persons, living or dead, or actual events, is intentional,” it adds. If you made it to episode two (‘Honey’), you might have noticed parallels with real events that took place between 2016 and 2018.
Glover has more than once been accused of perpetuating ingrained prejudice against Black women (also known as ‘misogynoir’) through ill-thought out plot lines and remarks made during interviews.
Tasteless mistake, or a bold attempt to make Black female characters multifaceted? Glover’s colleague Nabers told Vulture it’s about exploring uncharted territory: “At the end of the day, I would hope that Black women watch this show and feel like they are seeing a part of Black femininity they haven’t seen before, and they’re drawn to it.”
I asked movie and TV content creator Tyrell Charles, known as @TheoriesByT on TikTok, for his thoughts. “I think what Janine [Nabers] said is super important and I’m glad it is something being discussed. There are so many roles and archetypes in Hollywood that Black women, and in particular darker-skinned Black women, get excluded from. The villain is one of them,” the creator first told me.
“It is a tricky needle to thread, because darker-skinned Black women also get labelled with harmful assumptions of their character—like being loud or aggressive. Traits that one might associate with masculinity. So when you make a dark-skinned woman the villain, you then lean into the idea of Black people only being seen as threats,” Charles added.
Charles was reminded of criticism received by Tim Burton’s smash hit series Wednesday: “Two dark-skinned characters were temporarily antagonists, and people wondered if it was a harmful stereotype. I think a show like Swarm handles it better, because for one thing Dre is the protagonist (despite her actions), but for another, there are several Black characters in the show being portrayed in a variety of ways, including Ni’Jah, Marissa and Khalid.”
“So, Black women can be villains, but they can also be gentle and elegant. This reflects the reality of people of colour; that we’re not monoliths,” the creator concluded.
With incredibly talented executives like Glover and Nabers, we know that each artistic choice, and scene, was intentional. The show takes deliberate aim at two themes: the toxicity and power of modern stan culture, and through this lens, the complexities of how Black women are portrayed onscreen.
Every episode is without a doubt an uncomfortable, gruelling watch—this wasn’t meant to be fun. The main character remains one-dimensional, cold and monstrous, and the murders only amp up, with Dre becoming no more relatable than she was at the start of the series.
We can’t see ourselves in her like we might Tony Soprano, sweating his way through therapy and trying to be a better person. Most of the pathos we do have died with Dre’s treasured best friend, way back in the pilot. Memories of the pair giggling in bed, or Dre kissing Marissa’s self-harm scars, fade very quickly.
So why fight to create a multi-faceted Black female lead, then restrict her to warped acts of murder? The show’s narrative deliberately made it hard to understand this dynamic main character, which muddles the story’s purpose for a lot of viewers. Perhaps the audience expects an emotional payoff, or to end up rooting for Dre, because she is a Black woman.
But why should Swarm’s protagonist carry the burden of being loveable? The series throws up more questions than answers, but it starts crucial discussions we might not have had otherwise. The message might feel somewhat empty, but maybe that’s intentional. Perhaps Nabers and Glover’s very point is that there shouldn’t have to be a point at all.
Have you ever seen a viral tweet of a celebrity doing the rounds on social media and had to double take at the outlandish claims they were reportedly making? There’s a very good chance you might have fallen victim to the notorious Twitter account Fake Showbiz News. Hey, at least they’re transparent about it. As per Elon Musk’s Twitter takeover, the account self describes as a “clearly labelled parody account.”
The page, which owes its success to the very tame and silly parodying of celebrities as well as boasting an impressive 158,900 thousand followers, seems to have a thing for Ellie Goulding. The chart-topping 36-year-old is often at the mercy of the notorious account, being painted as a naive but incredibly well-meaning Brit.
These posts had us in tears, so here’s some of our favourites from Fake Showbiz News’ Goulding obsession. May it never go away.
In a land a long long time ago (aka, 2018), bizarre Ellie Goulding tweets began to show up on the parody account, thus giving birth to the singer’s naive persona. It was not only a happy respite from the usual social media algorithm, but also a hilarious take on someone as successful and acclaimed as Goulding.
‘Who on Earth needs to be in Copenhagen one day, and Tokyo the next?’ wonders the celebrity. We’re with you Ellie. It’s just excessive, isn’t it?
A personal favourite of ours, this killer tweet has the Calvin Harris collaborator bemused by gravity and the Earth’s rotations. In her defence, it is quite confusing, so we forgive you fake Goulding—how we’re not constantly clattering into stuff is a genuine mystery.
We’ve all been stuck in security at the airport, desperate to get through, thinking “this is pointless, why would anyone want to blow up a 4 am flight from London to Benidorm?” Well, worry not, because fake Goulding was thinking the exact same thing.
I mean the ‘Lights’ singer has a point here. 14 years? Come on guys.
This one really ruined us. It’s the epitome of the character and we’re so here for it.
Grounded flights during the COVID-19 pandemic led fake Goulding to this brain wave. The spaces can double as a shelter and maybe the “best behaved ones” can sit business. Tiny bit problematic but hey, she means well.
Whether it’s Goulding, Tom Holland, Marvin Humes from JLS, or some other celebrity, Fake Showbiz News always delivers on strange personas and big laughs.
We love how quintessentially British the humour is. Keep em coming, because the internet is obsessed with Fake Showbiz News consistency and wit with its hilarious ideas, and bizarre storylines.