Celebrities are no strangers to bizarre brand deals and sponsorships. Remember when Kim Kardashian opened a Charmin-branded restroom in Times Square back in 2010? Youâve got to get that bag somehow, even when it comes to the biggest stars out there, but nobody was expecting a milk ad to show up on Instagram, let alone being (awkwardly) promoted by American Horror Story actress Emma Roberts.
The ad in question saw Roberts, a âlife-long milk drinker,â explain to her 19.7 million followers how she makes her iced lattes using whole milk. Spoiler alert, itâs done exactly the same way as everyone else does it. Robertsâ stans were in a frenzy following the #gonnaneedmilk advertisement. Did this seemingly small promo warrant such backlash from netizens though? Thatâs what weâre here to discuss.
The eye roll-inducing video saw the actress participate in the stereotypical voice over âget ready with meâ styled format, swanning around her no-doubt million dollar kitchen, while simultaneously feeding viewers with a myriad of facts about milk, including its nutritional value and the fact that itâs integral to her as a mother raising a child. In one section, the nepotism baby states: âMilk not only helps me stay active, but it provides vitamins for my son.â
A number of users took to the comments section, which has since been disabled, and expressed their utter shock at the partnership. One of the most significant criticisms posed by former fans revolved around how Roberts chose to participate in a partnership with an industry that perpetuates so much harm and injustice towards animals.
âDo you realise how much harm it causes to animals and the environment?â wrote one commenter. Another user reminded us that âcows milk â calves.â
Milk adverts are nothing new, although Robertâs attempt is pointedly less fun than the quintessential âGot Milk?â celebrity ads that ruled the 2010s. Given the previous milk campaignsâ success, it seems odd to be so bothered by the promotion of the fridge staple, but, in todayâs climate conscious age, itâs not massively surprising to see the #oatmilkgang so up in arms about the partnership.
The dairy industry is cruel and a huge drain on the environment, thatâs no lie. Five seconds online and youâll soon be smothered with an abundance of images portraying the dirty and cramped conditions that industrial farm cows are subjected to.
Not to say that milk alternatives are guilt-free either, especially given their own environmental issues, but at least the latter avoid immense cruelty against cows and calves.
Weâre just surprised to see Big Milk showing up with a paycheck for Roberts to make a milky latte and rattle off facts about the drink from a script. The strangest part was the mention of milk helping her son reach his âheight potential,â as though a short son would be a failure to her as a parent.
Weâd like to know what drew the Scream Queens star to selling her soul to the dairy industry, but thereâs probably not much more to it than a sizeable paycheck.
The milk industry clearly needs a push and Roberts influencing us on Instagram is almost definitely not the solutionâespecially given its neglect in acknowledging gen Zersâ waning interest in cow juice. But hey, it was worth a try, right?
With milk making a spill into the influencing sphere, we can only wonder what other household goods and groceries are going to show up on our feeds. Itâs only a matter of time before we see eggs and sliced bread being promoted by the likes of Jenna Ortega and Paul Mescal.
Have you ever seen a viral tweet of a celebrity doing the rounds on social media and had to double take at the outlandish claims they were reportedly making? Thereâs a very good chance you might have fallen victim to the notorious Twitter account Fake Showbiz News. Hey, at least theyâre transparent about it. As per Elon Muskâs Twitter takeover, the account self describes as a âclearly labelled parody account.â
The page, which owes its success to the very tame and silly parodying of celebrities as well as boasting an impressive 158,900 thousand followers, seems to have a thing for Ellie Goulding. The chart-topping 36-year-old is often at the mercy of the notorious account, being painted as a naive but incredibly well-meaning Brit.
These posts had us in tears, so hereâs some of our favourites from Fake Showbiz Newsâ Goulding obsession. May it never go away.
In a land a long long time ago (aka, 2018), bizarre Ellie Goulding tweets began to show up on the parody account, thus giving birth to the singerâs naive persona. It was not only a happy respite from the usual social media algorithm, but also a hilarious take on someone as successful and acclaimed as Goulding.
Ellie Goulding says she canât believe there are more than 800 missing people in the UK.
— Fake Showbiz News (@FakeShowbizNews) August 8, 2018
âWhere the fuck are they all?â she said pic.twitter.com/zOTtDm5sEf
âWho on Earth needs to be in Copenhagen one day, and Tokyo the next?â wonders the celebrity. Weâre with you Ellie. Itâs just excessive, isnât it?
Ellie Goulding expresses disbelief that planes regularly fly from Copenhagen to Tokyo.
— Fake Showbiz News (@FakeShowbizNews) November 2, 2018
âWhat sort of crazy scenario would make you need to be in Copenhagen one day and then in Tokyo the next?â she said pic.twitter.com/sjCVcwHO2Y
A personal favourite of ours, this killer tweet has the Calvin Harris collaborator bemused by gravity and the Earthâs rotations. In her defence, it is quite confusing, so we forgive you fake Gouldingâhow weâre not constantly clattering into stuff is a genuine mystery.
Ellie Goulding admits sheâs having a hard time accepting Earth is whizzing through space at 67,000mph.
— Fake Showbiz News (@FakeShowbizNews) January 22, 2023
âSurely weâd be constantly clattering into stuff?â she enquired pic.twitter.com/NBSyiXkZ8Q
Weâve all been stuck in security at the airport, desperate to get through, thinking âthis is pointless, why would anyone want to blow up a 4 am flight from London to Benidorm?â Well, worry not, because fake Goulding was thinking the exact same thing.
Ellie Goulding says itâs ridiculous she still has to go through security at airports.
— Fake Showbiz News (@FakeShowbizNews) October 1, 2019
âWhy would I be a terrorist?â she said pic.twitter.com/5fKQt6lQW8
I mean the âLightsâ singer has a point here. 14 years? Come on guys.
Ellie Goulding says she canât believe it took 14 years to build the Sydney Opera House.
— Fake Showbiz News (@FakeShowbizNews) October 10, 2022
âItâs nice but it shouldnât have taken that long,â she said pic.twitter.com/kVNbSh5Edb
This one really ruined us. Itâs the epitome of the character and weâre so here for it.
Ellie Goulding admits she never realised the buzzing sound made by bees was caused by the rapid flapping of their wings.
— Fake Showbiz News (@FakeShowbizNews) November 19, 2020
âI just thought they were saying buzz,â she told reporters pic.twitter.com/idWYSqyWPt
Grounded flights during the COVID-19 pandemic led fake Goulding to this brain wave. The spaces can double as a shelter and maybe the âbest behaved onesâ can sit business. Tiny bit problematic but hey, she means well.
Ellie Goulding suggests grounded passenger planes could be used as homeless shelters over the next few months.
— Fake Showbiz News (@FakeShowbizNews) May 16, 2020
âThe best behaved ones could go in business class,â she said pic.twitter.com/ixIm42H6qb
Whether itâs Goulding, Tom Holland, Marvin Humes from JLS, or some other celebrity, Fake Showbiz News always delivers on strange personas and big laughs.
Tom Holland says he didnât get angry when another driver did a stupid thing earlier - which means heâs now allowed to do one stupid thing without anyone beeping him pic.twitter.com/Xj8q1Qst43
— Fake Showbiz News (@FakeShowbizNews) April 12, 2023
We love how quintessentially British the humour is. Keep em coming, because the internet is obsessed with Fake Showbiz News consistency and wit with its hilarious ideas, and bizarre storylines.
i love the fake showbiz news account sticking to certain storylines, like rihanna's obsession with putting the bins out, and attributing all the unhinged quotes to ellie goulding
— alex (@alexevans_14) April 6, 2023