Would you drink mayonnaise? New viral Japanese drink by Lawson divides the internet

By Abby Amoakuh

Published Dec 6, 2024 at 01:12 PM

Reading time: 1 minute

64242

Go to any decent supermarket and you’ll be able to find ready-to-drink meals, cocktails, iced coffee, protein shakes, bubble tea, and… condiments? We’ve seen some wacky food and drink trends over the years, put Japan is raising the bar to new heights with drinkable mayonnaise, which understandably received mixed reactions in the country and abroad. So here’s an overview of the latest drink hype, and why the internet is so divided about it.

How did drinkable mayonnaise become a trend is Japan?

Well, mayonnaise is already a popular condiment in the country, aside from its massive cult following worldwide.

From adding a squirt on sushi or dipping a slice of cheesy pizza into it, mayo has had a secure place on every meal table for decades. In light of this, this newest rendition of the iconic drink maybe isn’t as weird as it might seem at first glance.

But when Japan’s Lawson’s convenience store unveiled its newest creation, the internet still went wild.

@whatthepato

I’m still in shock this Japanese drink passed a test and made it onto the markets… trust me when I say, this should not be consumed 😂🙃 In one word, I would say it tastes… SPOILED But tell me, do you DARE to try? #japan #japanese #lawson #japantrip #tokyo #japanesefood #japaneseculture #mayo

♬ Stylish cafe-style BGM - Hiro Hattori
@adrianwidjy

This is one of the weirdest #JapanFinds ever! It’s a #drinkablemayo from #lawson #conveniencestore in #japan , it was so hard to find I went to over 10 Lawsons as they sold out everyday! Mad! I can’t with the flavour 😅 #mayo #mayonnaise

♬ Wii Shop Channel Trap - OSRSBeatz

For further reference, the beverage is priced at ¥198, which is roughly €1.25. It comes in a 200-millilitre cup and looks like a thick white-coloured beverage at first look, with a light yellow taint. The ingredients are listed as milk-based foods, mayonnaise-flavoured seasoning, oil, lemon juice or vinegar, and processed whole eggs, so this is what to look out for if you’re ever interested in picking this drink up.

But the taste, well, that’s a entirely different story.

How does the internet feel about the mayonnaise drink?

Netizens are less than pleased, to phrase it lightly. In fact, many curious, eager and experimental netizens who tried the drink have described it as “aweful,” “digusting,” “atrocious,” and an overall assault on their tongues.

@sandyinjapannn.dayo

Replying to @PopCulturePooka If I’d known I’d be standing up I would’ve worn my Shin-chan PJ pants too 😒 #japanlife #japanfood

♬ original sound - sandyinjapannn.dayo - sandyinjapannn.dayo
https://www.tiktok.com/@wr3ndigo/video/7443203440177646890

However, tastes famously vary. Despite the lack of endorsements, netizens report that it’s hard to get a hold on the new beverage because it’s constantly sold out.

The sour and sugary drink also has some people claim that “it’s not as bad as they say on the internet.”

@dostonjobs

Would you like to DRINK a Mayonnaise?

♬ original sound - Doston (creator in Tokyo) - Doston from Tokyo

So the only question left is would you try it?

Keep On Reading

By Fatou Ferraro Mboup

A woman in Nigeria is facing three years in prison after reviewing a can of tomato puree

By Phoebe Snedker

What’s wrong with the girl dinner TikTok trend? Gather your cheeses and grapes and let us explain

By J'Nae Phillips

The girls are using maths and dinner to redefine womanhood, one TikTok trend at a time

By Eliza Frost

The Summer I Turned Pretty is getting a movie. Could it be here in time for Christmas?

By Eliza Frost

Vogue has declared boyfriends embarrassing, and the internet agrees

By Eliza Frost

Everything to know about Justin Lee Fisher, arrested at Travis Kelce’s home over Taylor Swift deposition papers from Justin Baldoni

By Eliza Frost

Why is everyone saying ‘Six-Seven’? The meaning behind the viral phrase

By Eliza Frost

Louis Tomlinson opens up about Liam Payne’s death and reflects on One Direction’s 15th anniversary

By Eliza Frost

What is dry begging? And why is it a relationship red flag?

By Eliza Frost

The Life of a Showgirl or The Life of a Tradwife? Unpicking Taylor Swift’s new album

By Eliza Frost

How The Summer I Turned Pretty licensed so much of Taylor Swift’s discography for its soundtrack 

By Eliza Frost

Cruz Beckham’s girlfriend Jackie Apostel defends the couple’s age gap relationship 

By Eliza Frost

The swag gap relationship: Does it work when one partner is cooler than the other?

By Eliza Frost

Gen Z can’t afford one-night stands as rising cost of living causes sex recession

By Eliza Frost

Renters’ Rights Bill becomes law; this is what it means for you

By Eliza Frost

Rina Sawayama calls out Sabrina Carpenter’s SNL performance of Nobody’s Son for cultural insensitivity 

By Eliza Frost

If everyone has an AI boyfriend, what does that mean for the future of Gen Z dating?

By Eliza Frost

Misinformation spread by wellness influencers online is leading to falling contraceptive pill use

By Eliza Frost

Online pornography showing choking to be made illegal, says government 

By Eliza Frost

Bad Bunny announced as halftime act for Super Bowl 2026—and conservatives aren’t too happy