Would you drink mayonnaise? New viral Japanese drink by Lawson divides the internet

By Abby Amoakuh

Published Dec 6, 2024 at 01:12 PM

Reading time: 1 minute

64242

Go to any decent supermarket and you’ll be able to find ready-to-drink meals, cocktails, iced coffee, protein shakes, bubble tea, and… condiments? We’ve seen some wacky food and drink trends over the years, put Japan is raising the bar to new heights with drinkable mayonnaise, which understandably received mixed reactions in the country and abroad. So here’s an overview of the latest drink hype, and why the internet is so divided about it.

How did drinkable mayonnaise become a trend is Japan?

Well, mayonnaise is already a popular condiment in the country, aside from its massive cult following worldwide.

From adding a squirt on sushi or dipping a slice of cheesy pizza into it, mayo has had a secure place on every meal table for decades. In light of this, this newest rendition of the iconic drink maybe isn’t as weird as it might seem at first glance.

But when Japan’s Lawson’s convenience store unveiled its newest creation, the internet still went wild.

@whatthepato

I’m still in shock this Japanese drink passed a test and made it onto the markets… trust me when I say, this should not be consumed 😂🙃 In one word, I would say it tastes… SPOILED But tell me, do you DARE to try? #japan #japanese #lawson #japantrip #tokyo #japanesefood #japaneseculture #mayo

♬ Stylish cafe-style BGM - Hiro Hattori
@adrianwidjy

This is one of the weirdest #JapanFinds ever! It’s a #drinkablemayo from #lawson #conveniencestore in #japan , it was so hard to find I went to over 10 Lawsons as they sold out everyday! Mad! I can’t with the flavour 😅 #mayo #mayonnaise

♬ Wii Shop Channel Trap - OSRSBeatz

For further reference, the beverage is priced at ¥198, which is roughly €1.25. It comes in a 200-millilitre cup and looks like a thick white-coloured beverage at first look, with a light yellow taint. The ingredients are listed as milk-based foods, mayonnaise-flavoured seasoning, oil, lemon juice or vinegar, and processed whole eggs, so this is what to look out for if you’re ever interested in picking this drink up.

But the taste, well, that’s a entirely different story.

How does the internet feel about the mayonnaise drink?

Netizens are less than pleased, to phrase it lightly. In fact, many curious, eager and experimental netizens who tried the drink have described it as “aweful,” “digusting,” “atrocious,” and an overall assault on their tongues.

@sandyinjapannn.dayo

Replying to @PopCulturePooka If I’d known I’d be standing up I would’ve worn my Shin-chan PJ pants too 😒 #japanlife #japanfood

♬ original sound - sandyinjapannn.dayo - sandyinjapannn.dayo
https://www.tiktok.com/@wr3ndigo/video/7443203440177646890

However, tastes famously vary. Despite the lack of endorsements, netizens report that it’s hard to get a hold on the new beverage because it’s constantly sold out.

The sour and sugary drink also has some people claim that “it’s not as bad as they say on the internet.”

@dostonjobs

Would you like to DRINK a Mayonnaise?

♬ original sound - Doston (creator in Tokyo) - Doston from Tokyo

So the only question left is would you try it?

Keep On Reading

By Fatou Ferraro Mboup

A woman in Nigeria is facing three years in prison after reviewing a can of tomato puree

By Phoebe Snedker

What’s wrong with the girl dinner TikTok trend? Gather your cheeses and grapes and let us explain

By J'Nae Phillips

The girls are using maths and dinner to redefine womanhood, one TikTok trend at a time

By Eliza Frost

People think Donald Trump is dead and they’re using the Pentagon Pizza Index to prove it

By Eliza Frost

Is Belly Conklin the problem in The Summer I Turned Pretty?

By Eliza Frost

How exactly is the UK government’s Online Safety Act keeping young people safe? 

By Eliza Frost

Are you in Group 7? Explaining the latest viral TikTok trend

By Eliza Frost

The Summer I Turned Pretty’s Chris Briney is at the centre of a new love triangle, but this time for an audio erotica story 

By Eliza Frost

Netflix’s Adolescence sweeps Emmys, with star Owen Cooper making history as youngest-ever male winner

By Eliza Frost

NHS makes morning-after pill free at 10,000 pharmacies across England

By Eliza Frost

Louis Tomlinson opens up about Liam Payne’s death and reflects on One Direction’s 15th anniversary

By Eliza Frost

Why is Taylor not Team Conrad in The Summer I Turned Pretty?

By Eliza Frost

The Life of a Showgirl or The Life of a Tradwife? Unpicking Taylor Swift’s new album

By Eliza Frost

Gen Z can’t afford one-night stands as rising cost of living causes sex recession

By Eliza Frost

Online pornography showing choking to be made illegal, says government 

By Eliza Frost

Vogue has declared boyfriends embarrassing, and the internet agrees

By Eliza Frost

Hailey Bieber just listed all the beauty treatments she swears by

By Eliza Frost

Everything you need to know about Trump’s state visit, including that Epstein projection

By Eliza Frost

Millie Bobby Brown reportedly accuses Stranger Things co-star David Harbour of harassment and bullying 

By Eliza Frost

Taylor Swift is engaged to the boy on the football team, Travis Kelce