Marijuana company sued for not getting customers high enough

By Malavika Pradeep

Published Oct 28, 2022 at 08:36 AM

Reading time: 1 minute

A California-based marijuana company is being sued for allegedly lying about the potency of its products and overcharging consumers.

Two disgruntled enthusiasts, Jasper Centeno of Long Beach and Blake Wilson of Fresno, filed the lawsuit in state court on 20 October 2022 accusing DreamFields Brands Incorporated of committing a number of frauds including false advertising, intentional misrepresentation, and unjust enrichment, among other charges. They argued that they were essentially misled about the level of tetrahydrocannabinol (THC)—the psychoactive compound in marijuana that gets you high—in the products.

“Consumers are willing to pay more for cannabis products with higher THC content, and expect to pay less for cannabis products with lower THC content,” attorney Christin Cho, who is representing the plaintiffs, said in a statement. The products in question here are DreamFields’ Jeeter pre-rolled joints.

According to the brand’s website, Jeeter’s “strongest joints” contain at least 30 per cent THC. However, the lawsuit cited an independent laboratory test by cannabis publication Weed Week, which found that although some of the pre-rolls were labelled as having as much as 46 per cent THC, they actually only contained between 23-27 per cent of the psychoactive compound.

“The complaint alleges that by labelling its products with inflated THC numbers, defendants are overcharging consumers,” attorney Cho continued. “Plaintiffs brought this to protect California consumers to protect cannabis consumers from being overcharged.” While the lawsuit, which is seeking class-action status, doesn’t list exactly how much the two customers paid for the products, the pair are suing the brand for an undisclosed amount in damages.

Meanwhile, Jeeter, the subsidiary of DreamFields that produced the joints, denied the “baseless and ridiculous” allegations in a statement shared with CNN.

“The allegations regarding our THC levels are false,” the company said. “We take pride in our compliance and commitment to state-mandated testing procedures, including independent, third-party testing. The product and our integrity [are] something we truly value as a company, and take all the proper and legal steps before our product hits the shelves. However baseless and ridiculous these claims are, we take them very seriously and look forward to the truth coming to light.”

The use of recreational cannabis has been legal in California since 2016 and, according to the Annual Marijuana Business Factbook, the Golden State topped the nation in marijuana sales last year at a whopping $5.7 billion.

Keep On Reading

By Fatou Ferraro Mboup

What is the viral red nail theory and does it actually work?

By Charlie Sawyer

Mental health patients raped and sexually assaulted, new shocking NHS abuse scandal reveals

By Charlie Sawyer

How much is the morning after pill and why are we still paying for it?

By Louis Shankar

The TV finales that saved 2023, and the ones that royally ruined it

By Abby Amoakuh

Are Jeremy Allen White and Rosalía dating? We compiled all the evidence for this hot, new romance

By Fatou Ferraro Mboup

Exploitation exposed: British farms accused of modern slavery amid Home Office cover-up

By Fatou Ferraro Mboup

Police rescue over 800 good-looking people lured into human trafficking love scam centre

By Abby Amoakuh

Boris Johnson’s new gig at GB News is a match made in problematic heaven

By Fleurine Tideman

PETA joins team Ariana against Tom Sandoval ahead of Vanderpump Rules season 11

By Abby Amoakuh

New Brandy Melville HBO documentary paints CEO Silvio Marsan as super creepy

By Abby Amoakuh

Selena Gomez fans bash new boyfriend Benny Blanco and call him unworthy

By Charlie Sawyer

Zac Efron reveals gruelling body transformation for upcoming wrestling film The Iron Claw

By Abby Amoakuh

US hospitals now required to get explicit consent for pelvic exams to combat gynaecological violence

By Charlie Sawyer

Diva down: A list of George Santos’ cuntiest moments in Congress 

By Fatou Ferraro Mboup

George Santos sues Jimmy Kimmel after taking distasteful jab at Amy Schumer’s appearance

By Charlie Sawyer

Michelle Troconis found guilty of conspiring with late boyfriend to murder his estranged wife Jennifer Dulos

By Abby Amoakuh

Inside Mark Zuckerberg’s secret Hawaiian apocalypse bunker and the doomsday conspiracy behind it

By Abby Amoakuh

Why gen Zers don’t want to climb the corporate ladder: A deep dive into the middle management problem

By Charlie Sawyer

Home Office to pay TikTok influencers up to £5K to warn migrants not to cross the Channel

By Charlie Sawyer

Usher Super Bowl 2024 halftime show: Justin Bieber to make comeback as special guest