Social experiment or PR stunt? Balenciaga is now selling a $46,300 mattress dedicated to fuckboys

By Charlie Sawyer

Published Nov 23, 2022 at 12:57 PM

Reading time: 1 minute

In an equally unsurprising yet overtly annoying turn of events, luxury fashion house Balenciaga has decided that resident fuckboys are in need of some night-time pampering. The iconic Spanish brand broke Twitter recently when it released a multi-layered colourful blanket bench that could’ve quite easily been plucked from the sticky corner of a pre-school.

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A post shared by mfw o_o (@myfacewheno_o)

The bench, dubbed ‘fuckboy’s mattress’ by Dazed, retails at a whopping $46,300 and consists of a bundle of Balenciaga fabric blankets tied together with what looks a lot like the kind of cables you’d find in Christian Grey’s red room.

Naturally, we have to wonder if the fashion house is trying to sway netizen’s attention from their recent advertisement controversy surrounding children holding ‘bondage’ teddy bears, instead encouraging people to contemplate who would ever consider purchasing this glorified sleeping bag.

Twitter has been host to a number of users who’ve made fun of young men, in particular, for owning a number of Balenciaga pairs of trainers—but still sleeping on an air mattress. Hey, your money, your choice. One prime example was when one individual publicly considered: “Whenever I see someone with Balenciagas on I wonder if they got a bed frame at home or if their mattress is ground-level.”

Most Reddit users were slightly less critical of the new blanket bench, instead demanding proof of purchase from a user who’d claimed to have taken the plunge because they “couldn’t resist.”

Meanwhile, others on Instagram who saw the product on notorious fashion page @myfacewheno_o, praised the creation—commenting along the lines of “take my money” and “I will sleep on this all day long.” I’m assuming these fans of the bench already have the disposable income available to consider partaking in Balenciaga’s latest design, or should I say ‘social’, experiment.

The brand does have a long association with fuckboys across the globe—in 2018, one Twitter user even officially stated: “I thee dub Balenciaga the official brand of the FuckBoy” and so this seemingly unbreakable love affair has continued, consisting of sock-like sneakers and oversized bomber jackets which can hide a multitude of sins.

https://twitter.com/ArbyUniversity/status/1582407313792434179

Straight men do carry the mantle when it comes to badly made beds, strewn with sheets that could crack while discarded crisp packets float beneath the pillows. So, maybe this pricey mattress could serve as a new age of comfier and cleaner fuckyboy tendencies after all.

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