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Social experiment or PR stunt? Balenciaga is now selling a $46,300 mattress dedicated to fuckboys

In an equally unsurprising yet overtly annoying turn of events, luxury fashion house Balenciaga has decided that resident fuckboys are in need of some night-time pampering. The iconic Spanish brand broke Twitter recently when it released a multi-layered colourful blanket bench that could’ve quite easily been plucked from the sticky corner of a pre-school.

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The bench, dubbed ‘fuckboy’s mattress’ by Dazed, retails at a whopping $46,300 and consists of a bundle of Balenciaga fabric blankets tied together with what looks a lot like the kind of cables you’d find in Christian Grey’s red room.

Naturally, we have to wonder if the fashion house is trying to sway netizen’s attention from their recent advertisement controversy surrounding children holding ‘bondage’ teddy bears, instead encouraging people to contemplate who would ever consider purchasing this glorified sleeping bag.

Twitter has been host to a number of users who’ve made fun of young men, in particular, for owning a number of Balenciaga pairs of trainers—but still sleeping on an air mattress. Hey, your money, your choice. One prime example was when one individual publicly considered: “Whenever I see someone with Balenciagas on I wonder if they got a bed frame at home or if their mattress is ground-level.”

Most Reddit users were slightly less critical of the new blanket bench, instead demanding proof of purchase from a user who’d claimed to have taken the plunge because they “couldn’t resist.”

Meanwhile, others on Instagram who saw the product on notorious fashion page @myfacewheno_o, praised the creation—commenting along the lines of “take my money” and “I will sleep on this all day long.” I’m assuming these fans of the bench already have the disposable income available to consider partaking in Balenciaga’s latest design, or should I say ‘social’, experiment.

The brand does have a long association with fuckboys across the globe—in 2018, one Twitter user even officially stated: “I thee dub Balenciaga the official brand of the FuckBoy” and so this seemingly unbreakable love affair has continued, consisting of sock-like sneakers and oversized bomber jackets which can hide a multitude of sins.

Straight men do carry the mantle when it comes to badly made beds, strewn with sheets that could crack while discarded crisp packets float beneath the pillows. So, maybe this pricey mattress could serve as a new age of comfier and cleaner fuckyboy tendencies after all.

Margot Robbie broke the Chanel curse, and then she broke the internet in Bottega Veneta

It’s official—Margot Robbie has been unshackled from her Chanel contract and the internet is going feral with excitement. The Suicide Squad actress has ditched the bizarrely tailored jumpsuits, burned the stiff-looking mini shorts which should’ve been left in the 2000s, and is now leaping towards a far more modern and youthful red carpet look. Following her departure from the French fashion house, netizens everywhere are wondering what’s next for Hollywood’s favourite Aussie it girl.

Celebrity fashion is a perpetual staple in mainstream media. Whether it be tabloids, magazines, online publications or opinions shared on TikTok—it’s a constant cycle that we all pretend to not care about but secretly obsess over. And in the case of Robbie, the second she stepped in front of the cameras at the 2022 Governor Awards in Los Angeles on 19 November in a floor length olive green Bottega Veneta gown, the internet fully lost it.

@totallyyoubygq

margotrobbie’s contract with #chanel has offically ended and she is now in her #bottegaveneta era and are so here for it! ❤️‍🔥 See her #bottega looks from the green dress onwards. 👗 #totallyyoubygq #fyp #fashion #fashiontok #redcarpetlooks #fashionicon

♬ follow me hoes - leyla

Since 2018, after signing on to become an ambassador for the brand, Robbie has exclusively worn Chanel looks on the red carpet. While a number of publications, notably Vogue, deemed the actress a “mesmerising 21st century Chanel muse,” others found the luxury fashion house’s vision to be rather restrictive and unreflective of Robbie’s magnetism and personality. In layman’s terms, the partnership made Robbie look a tad boring.

While the iconic brand has served a number of celebrities very well (Penélope Cruz, Keira Knightley, and Lily-Rose Depp, to name a few) there was a resounding feeling among fans that Chanel’s style didn’t quite fit the aura and vibe of everyone’s much-anticipated Barbie girl.

Strangely enough, you don’t have to look very hard to find other celebrities who’ve been unfortunately burnt by the Chanel brush over the years. When Kristen Stewart, the brand’s newly appointed muse for 2023, took to the 2022 Oscars red carpet in those shorts—c’mon we all remember them—Twilight stans swarmed TikTok begging the actress to reconsider her choices.

@sadafd_

The shorts heard around the world 😂 still not over it. Chanel has some explaining to do!!! #greenscreen #oscarsathome #fashiontiktok #oscars2022 #myenemy #kristenstewart

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As resident fashion analyst and TikToker @oldloserinbrooklyn tells us, Stewart has been attached to the Chanel label since 2013—in fact, she was hand-selected by the late creative director Karl Lagerfeld as one of the recognisable faces of the brand before he passed in 2019. As the creator further explains, Chanel’s two-silhouette approach when it comes to Stewart’s red carpet outfits has massively restricted the actress from serving us killer looks.

@oldloserinbrooklyn

Kristen Stewart’s chanel contract #OscarsAtHome #oscars #chanel #kristenstewart

♬ You - Petit Biscuit

But back to the Australian actress. Robbie’s stylist for the evening, Kate Young, shared images of the 32-year-old’s look at the Governor Awards and fans flooded Instagram to show their appreciation for the recent style overhaul. One user commented: “Never ever stop dressing her in Bottega!” While another fan of The Wolf of Wall Street star wrote, “Margot Robbie being a Bottega girl makes so much sense.”

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TikTok also hosted a fair few videos from netizens praising Robbie’s fashion turnaround. In one video, which at the time of writing has amassed over 135,000 views, images were showcased from the past week where Robbie stepped out in three different equally iconic Bottega Veneta looks.

@madisonvdt

#greenscreen #margotrobbie #bottega #bottegaveneta #chanel

♬ original sound - madisonjade

One fan commented, “the Chanel curse has been broken!” while another chimed in, “her new era is stunning!” Now it seems gen Zers and millennials are collectively speculating if Robbie will dedicate her allegiance to the considerably cooler Italian brand.

Much of Bottega’s revival is accredited to Daniel Lee, creative director from 2018 to 2021, and Matthieu Blazy, the current director. Both men are far younger than Chanel’s presiding executive team and have brought a breath of fresh air to the brand—cementing Bottega Veneta as a favourite among celebrities and fashion insiders alike.