Rumour has it that Harry Styles is launching his own beauty brand

By Alma Fabiani

Published Jun 3, 2021 at 01:00 PM

Reading time: 1 minute

18826

A little bird told me that Harry Styles is currently working on his own beauty brand. By ‘little bird’, I mean US Weekly. On Friday 28 May, the publication reported that Styles’ name was listed on a new trademark filing for a “perfume and cosmetics” business. The document in question is for a company registered as ‘Pleased As Holdings Limited’ and lists Styles as the ‘director’ alongside his personal assistant, Emma Spring.

The mind-blowing news was first reported by @TheHarryNews on Twitter, which discovered the company in the UK Company Directory. While there’s no further information on what sort of products we can expect from the brand, the singer is known to be partial to some iconic nail polish looks.

“Previously, fans have said that Tom Ford’s Tobacco Vanille smells exactly like Styles, so perhaps we can expect some Harry-scented perfume, also,” writes Dazed Beauty. For now, Styles has yet to publicly comment on the filing. Yep, we’re freaking out too.

https://twitter.com/sammysalamii/status/1398235606975758340

Keep On Reading

By Eliza Frost

Misinformation spread by wellness influencers online is leading to falling contraceptive pill use

By Eliza Frost

Zohran Mamdani wins New York City mayoral race, and wife Rama Duwaji becomes city’s Gen Z first lady 

By Eliza Frost

How The Summer I Turned Pretty licensed so much of Taylor Swift’s discography for its soundtrack 

By Eliza Frost

What is dry begging? And why is it a relationship red flag?

By Eliza Frost

Hailey Bieber just listed all the beauty treatments she swears by

By Eliza Frost

Gen Z can’t afford one-night stands as rising cost of living causes sex recession

By Eliza Frost

Bad Bunny announced as halftime act for Super Bowl 2026—and conservatives aren’t too happy 

By Eliza Frost

Kim Kardashian wants to know how much a carton of milk costs 

By Eliza Frost

If everyone has an AI boyfriend, what does that mean for the future of Gen Z dating?

By Eliza Frost

NHS makes morning-after pill free at 10,000 pharmacies across England

By Eliza Frost

Louis Tomlinson opens up about Liam Payne’s death and reflects on One Direction’s 15th anniversary

By Eliza Frost

Cruz Beckham’s girlfriend Jackie Apostel defends the couple’s age gap relationship 

By Eliza Frost

Millie Bobby Brown reportedly accuses Stranger Things co-star David Harbour of harassment and bullying 

By Eliza Frost

Why is everyone saying ‘Six-Seven’? The meaning behind the viral phrase

By Eliza Frost

The swag gap relationship: Does it work when one partner is cooler than the other?

By Eliza Frost

The Life of a Showgirl or The Life of a Tradwife? Unpicking Taylor Swift’s new album

By Eliza Frost

Renters’ Rights Bill becomes law; this is what it means for you

By Eliza Frost

Online pornography showing choking to be made illegal, says government 

By Eliza Frost

Are you in Group 7? Explaining the latest viral TikTok trend

By Eliza Frost

Jennifer Lawrence weighs in on The Summer I Turned Pretty love triangle, revealing she is Team Jeremiah